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EdgarHawk

Levchin Max R

Chief Executive Officer

Director Officer 10% Owner
6 filings analyzed · 2 companies · Latest 2026-01-07

Companies

Company Buys Sells Direction
Affirm Holdings, Inc. AFRM 0 14 Net selling
COCA COLA CO KO 3 0 Net buying

Activity

January 2026
2026-01-07 Affirm Holdings, Inc. AFRM
high
Sell
666,666 shares
$53,747,814
Significance 8/10

AFRM CEO Levchin sold 666,666 shares for $53.7M, exiting full position at $80.62 avg

CEO Max R Levchin executed 2 separate sales totaling 666,666 shares (666.7K shares) for $53,747,813.52 on 2026-01-05, completely liquidating his holdings from 666,666 shares to 0 shares at a blended average price of $80.62. His prior trades at AFRM show a strong pattern: all 5 preceding sales at this ticker were well-timed at the 90-day mark, with 90-day returns ranging from -20.9% to -5.2%, demonstrating consistent exits before subsequent declines. The stock currently trades at $83.05 (+21.9% over 30 days), placing the CEO's execution 2.4% below current levels, though his historical timing success at this ticker (5 of 5 prior sales well-timed) suggests the full liquidation warrants investor attention as a potential forward-looking signal. Affirm's fundamentals remain solid—annual revenue growth of +38.8%, P/E of 21.13, and $80.7M net income—but the complete exit by the CEO after a pattern of well-timed sells at this same ticker represents material insider behavior.

October 2025
2025-10-27 COCA COLA CO KO
medium
Buy
14,267 shares
$998,676
Significance 4/10

Director Max Levchin buys 14,267 shares in KO across 3 transactions for $998,676.35 at blended $70.00, initiating first position.

Max Levchin, a director at Coca-Cola, executed 3 separate purchases totaling 14,267 shares for $998,676.35 between October 23-24, 2025, at a blended average price of $70.00, establishing an initial shareholding from zero. The purchases occurred near the high end of the 52-week range ($60.81–$73.90), with the current price at $70.06 sitting 5.2% below the 52-week high. Levchin's cross-ticker track record shows 7 prior sells with an average 30-day return of -8.0%, indicating his historical sell timing has been relatively unfavorable. The absence of prior Coca-Cola holdings and the structured, multi-transaction format of this buy warrant attention to whether this represents a deliberate position-building decision by a director at a mature, large-cap consumer staple with a P/E of 23.12.

September 2025
2025-09-24 Affirm Holdings, Inc. AFRM
high
Sell
651,713 shares
$58,175,590
Significance 7/10

Affirm CEO Levchin Max R sells entire remaining stake: 651,713 shares for $58,175,589.63 across 4 transactions on 2025-09-22

CEO Levchin executed 4 separate open-market sales totaling 651,713 shares ($58,175,589.63) at a blended average price of $89.27, leaving him with zero post-transaction holdings—a complete exit from his equity stake in the company he leads. The sales occurred while AFRM traded 11.6% below its 52-week high of $92.18 and current price sits at $81.53, representing an 8.8% decline from the blended transaction price. Within the same ticker at AFRM, Levchin's 3 prior recent sells (2025-08-18, 2025-08-22, 2025-08-28) have produced positive 30-day returns of +12.9% and +15.1% respectively, yet a complete liquidation by a sitting CEO—particularly at prices in the upper-52-week range—represents a material change in insider positioning that merits investor scrutiny. The company itself shows solid fundamentals with $783.1M quarterly revenue, +38.8% annual growth, and a low P/E of 9.51, but the timing and totality of this divestiture by the company's lead executive warrant close monitoring of any forward disclosures or changes to company guidance.

August 2025
2025-08-29 Affirm Holdings, Inc. AFRM
high
Sell
499,223 shares
$40,022,708
Significance 8/10

CEO Levchin Max R sells entire AFRM stake: 499,223 shares at $80.17 for $40.0M on 2025-08-28

CEO Max Levchin divested his complete equity stake in Affirm Holdings, selling 499,223 shares at $80.17 on 2025-08-28 for $40.0M, reducing his holdings from 499,223 shares to zero. This occurs after two consecutive insider sales at the same ticker on 2025-08-22 and 2025-08-18, establishing a three-trade liquidation pattern within 10 days. The transaction timing is notable: the stock has appreciated 31.2% in the 30 days since the sale and currently trades at $88.46 (near its 52-week high of $88.46), meaning the CEO exited at a 9.2% discount to the current price. Affirm's fundamentals show strong revenue growth of 38.8% year-over-year with a low P/E of 10.32, yet the executive chose complete liquidation rather than retain any founder equity stake.

2025-08-22 Affirm Holdings, Inc. AFRM
high
Sell
167,443 shares
$13,412,184
Significance 8/10

CEO Max Levchin sells entire 167.4K share position (167,443 shares) for $13.4M at $80.10; zero shares retained post-transaction.

Max Levchin, the CEO of Affirm Holdings, completely exited his stake by selling 167,443 shares for a total value of $13,412,184.30 on 2025-08-22. This represents a 100.0% disposal of his pre-transaction holdings of 167.4K shares, leaving him with no remaining position. The sale occurred near the 52-week high ($80.98), with the stock trading at $80.10, only 1.8% below peak valuation. The timing is notable given recent price momentum—the stock has gained 21.1% over 30 days and 61.2% over 90 days—suggesting Levchin executed the sale amid strong momentum. Affirm's fundamentals show resilience in growth (revenue up 46.3% annually) and recent quarterly revenue of $783.1M, though the company remains unprofitable on a full-year basis with net income of $2.8M in the latest quarter against ongoing annual losses. The complete liquidation of the CEO's position, combined with a recent prior sell four days earlier on 2025-08-18, warrants investor scrutiny regarding leadership's view of current valuation and company prospects.

2025-08-20 Affirm Holdings, Inc. AFRM
high
Sell
14,953 shares
$1,196,988
Significance 8/10

Affirm CEO Max Levchin sells entire 14,953-share stake for $1.2M at $80.05 on 2025-08-18

Max Levchin, Affirm's Chief Executive Officer, divested his complete shareholding of 14,953 shares (15.0K shares) for $1,196,987.65 ($1.2M), leaving him with zero shares post-transaction. This represents a 100.0% reduction in his equity position. The sale occurred at $80.05 per share when the stock was trading near its 52-week high of $80.98, though the current price of $72.98 represents a -9.9% decline from that peak. This full liquidation of the CEO's personal stake stands out against the company's recent operational trajectory: Affirm posted $783.1M in quarterly revenue with +46.3% annual growth, yet remains unprofitable on a full-year basis despite achieving $2.8M net income in the latest quarter. The complete elimination of a long-tenured CEO's holdings in a growth-stage fintech company merits investor scrutiny.

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