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EdgarHawk

Perez Beatriz R

Executive Vice President

Officer
4 filings analyzed · 1 company · Latest 2026-03-03

Companies

Company Buys Sells Direction
COCA COLA CO KO 0 11 Net selling

Activity

March 2026
2026-03-03 COCA COLA CO KO
medium
Sell
21,326 shares
$1,727,406
Significance 4/10

Coca Cola EVP Beatriz R Perez sold 21,326 shares at $81.00 on 2026-02-27; stock at $79.34 current, -2.7% from 52-week high.

Perez sold 21,326 shares ($1,727,406 total value) on 2026-02-27 at $81.00, reducing her stake from 181.8K to 160.4K shares (-11.7%). The sale occurred at the upper bound of the 52-week range ($65.67–$81.56), with the current price at $79.34 representing a -2.7% decline from the transaction price. Reviewing her prior KO transactions, 2 of 3 measurable sales produced negative 90-day returns (-3.3% on 2025-05-08 and -7.2% on 2024-08-08), indicating prior timing aligned with subsequent weakness. Her cross-ticker sell history shows a 42.86% well-timed rate and modest average 90-day return of +0.3%, suggesting modest predictive value but not a strong pattern. The transaction occurs as KO trades at a P/E of 21.98 with modest 1.9% annual revenue growth and is a core position that remains substantial at 160.4K shares post-sale.

February 2026
2026-02-27 COCA COLA CO KO
medium
Sell
36,326 shares
$2,931,074
Significance 5/10

EVP Beatriz R Perez sold 36,326 shares at $80.69 avg for $2.9M; holds 173.7K post-sale

Beatriz R Perez, Executive Vice President at Coca-Cola, executed 2 separate open-market sales on 2026-02-25 and 2026-02-26, totaling 36,326 shares for $2,931,074.50 at a blended average price of $80.69, reducing her holdings by -17.3% from 210,054 to 173,728 shares. The current stock price of $81.56 sits at the 52-week high, and the stock has appreciated +11.6% over the past 30 days and +11.5% over 90 days, suggesting a period of strong upward momentum. At the same ticker, her prior 4 measurable sales show a 50% well-timed rate at the 90-day horizon (2 of 4 prior sells preceded declines), compared to her cross-ticker track record of 42.86% well-timed sells across all holdings. The timing and composition of these sales against recent price strength warrant observation, though the transaction remains within the normal range of executive portfolio activity for a company of Coca-Cola's size and scale.

May 2025
2025-05-09 COCA COLA CO KO
low
Sell
60,326 shares
$4,335,370
Significance 4/10

Perez (EVP) sold 60,326 shares of KO at $71.87 for $4.3M, reducing holdings by 24.3%

Beatriz R Perez, EVP at Coca-Cola, executed a substantial open-market sale of 60,326 shares (60.3K shares) at $71.87 on 2025-05-08, realizing $4,335,370.22 ($4.3M) and reducing her holdings from 248,042 shares (248.0K shares) to 187,716 shares (187.7K shares). This represents a -24.3% reduction in her position. Across her five prior KO sales, the insider achieved a 20% well-timing rate (1 of 5 were followed by 90-day declines), and her cross-ticker sell track record shows an average 90-day return of +0.9%, indicating her prior sales generally preceded modest stock appreciation rather than declines. The stock is currently trading at $70.52, -4.6% from its 52-week high of $73.90, within a 52-week range of $60.81–$73.90. The sale occurred near the upper end of the recent trading range and follows a +10.5% gain over 90 days, providing a concrete data point on insider positioning relative to recent price momentum.

August 2024
2024-08-09 COCA COLA CO KO
low
Sell
35,382 shares
$2,427,984
Significance 3/10

Beatriz R Perez (EVP) sold 35,382 shares of KO at $68.62 on 2024-08-08; retains 167.1K shares.

Perez sold 35,382 shares for $2,427,983.60 at $68.62, reducing her KO holdings by 17.5% from 202,489 to 167,107 shares. Stock was trading -0.9% from the 52-week high of $69.33 at the time of sale. Examining her prior KO trades: 4 of 5 prior sells saw the stock rise within 90 days (ranging from +2.7% to +11.8%), and only 1 of 5 was well-timed (90-day negative return); her most recent KO sale on 2024-05-06 resulted in +3.1% / +11.8% 30/90-day returns. The transaction occurs during a period when KO has appreciated +9.3% over 30 days and +8.6% over 90 days, suggesting a sale into strength rather than a response to deterioration. At $68.62, the sale was near the 52-week peak, and her historical record at this ticker shows limited predictive value for downside timing.

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