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EdgarHawk

Douglas Monica Howard

Executive Vice President

Officer
4 filings analyzed · 1 company · Latest 2026-03-10

Companies

Company Buys Sells Direction
COCA COLA CO KO 0 6 Net selling

Activity

March 2026
2026-03-10 COCA COLA CO KO
medium
Sell
23,880 shares
$1,847,686
Significance 4/10

KO EVP Douglas Monica Howard sold 23,880 shares for $1,847,686.34 on 2026-03-09; post-trade holdings drop to 17,725 shares (-57.4%).

Douglas Monica Howard sold 23,880 shares of Coca Cola at $77.37 on 2026-03-09, reducing his holdings by 57.4% to 17,725 shares remaining. The transaction occurred near the upper end of the 52-week range ($65.67–$81.56), with KO currently trading at $77.88, only -4.5% from the 52-week high. Examining his prior sales at KO, he was well-timed on only 1 of 4 measurable prior sells (25%), with a mixed recent pattern: the 2024-11-22 and 2024-05-10 sales saw the stock rise +9.9% and +8.6% in the following 90 days respectively, while his 2023-08-10 sale preceded a -6.3% decline. This substantial reduction in his KO position occurs in the context of solid fundamentals (Q revenue $12.5B, net income $3.7B, P/E of 21.57) but muted annual growth of +1.9%, suggesting neither pronounced concern nor evident conviction at current valuations.

February 2026
2026-02-27 COCA COLA CO KO
low
Sell
20,000 shares
$1,603,210
Significance 3/10

EVP Douglas Monica Howard sold 20,000 KO shares at $80.16; holdings reduced 25.8% to 57.5K shares post-sale.

Douglas Monica Howard, Executive Vice President, sold 20,000 shares of COCA COLA CO (KO) for $1,603,210.00 on 2026-02-25 at $80.16 per share, reducing his holdings by 25.8% from 77.5K to 57.5K shares. The sale occurred near KO's 52-week high of $81.56 (+0.0% from peak), following a 30-day price appreciation of +11.6%. His historical cross-ticker track record shows a 90-day well-timed rate of 25.00% across 4 prior sells, while his prior 4 trades specifically at KO have mixed timing outcomes, with only 1 of 4 prior sales appearing well-timed at the 90-day horizon. The stock's recent momentum (+11.6% in 30 days) and his material reduction in holdings merit attention to whether this reflects a rotation decision amid KO's elevated valuation (P/E of 22.59).

October 2025
2025-10-28 COCA COLA CO KO
medium
Sell
13,548 shares
$947,464
Significance 4/10

EVP Douglas Monica Howard sold 13,548 KO shares at $69.93 (Oct 24), reducing stake 26.4%; stock now at $70.16.

Douglas Monica Howard, Executive Vice President, sold 13,548 shares of Coca Cola Co (KO) at $69.93 on 2025-10-24 for $947,464.48, reducing his holdings from 51,273 to 37,725 shares—a 26.4% reduction in his position. This represents a material reduction in his stake, though the sale occurred near the current price of $70.16, only 5.1% below the 52-week high. Within his prior KO-specific trading history, Howard's previous three sales showed mixed timing outcomes: two were followed by gains (30d +1.0%, 90d +8.6% on 2024-05-10 and 30d -1.8%, 90d +9.9% on 2024-11-22), while one preceded losses (30d -4.2%, 90d -6.3% on 2023-08-10), suggesting no consistent pattern of prescient sell timing at this specific ticker. The current transaction value of $947,464.48 is modest relative to the company's fundamental scale ($301.8B market cap, $12.5B quarterly revenue), indicating this is a meaningful but not extraordinary position reduction for an executive holder.

November 2024
2024-11-26 COCA COLA CO KO
medium
Sell
10,950 shares
$697,673
Significance 4/10

EVP Douglas Monica Howard sold 11.0K shares of KO at $63.71 for $697.7K, reducing holdings 32.6%

Douglas Monica Howard sold 10,950 shares on 2024-11-22 at $63.71, with total proceeds of $697,672.68, reducing his holdings from 33,638 shares to 22,688 shares—a 32.6% reduction. This represents a material position decrease for a senior executive. In his prior two trades at KO, one well-timed (2023-08-10 sell preceding a 6.3% decline over 90 days) and one poorly-timed (2024-05-10 sell with an 8.6% gain following), his timing record at this ticker is mixed. The current stock price of $64.55 is 11.6% below the 52-week high and down 3.5% over 30 days, placing the sale in a period of recent weakness relative to the year's range. Without explicit indication of a 10b5-1 plan, the discretionary nature of this sale is ambiguous, limiting ability to infer forward-looking intent.

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