KO EVP Douglas Monica Howard sold 23,880 shares for $1,847,686.34 on 2026-03-09; post-trade holdings drop to 17,725 shares (-57.4%).
Douglas Monica Howard sold 23,880 shares of Coca Cola at $77.37 on 2026-03-09, reducing his holdings by 57.4% to 17,725 shares remaining. The transaction occurred near the upper end of the 52-week range ($65.67–$81.56), with KO currently trading at $77.88, only -4.5% from the 52-week high. Examining his prior sales at KO, he was well-timed on only 1 of 4 measurable prior sells (25%), with a mixed recent pattern: the 2024-11-22 and 2024-05-10 sales saw the stock rise +9.9% and +8.6% in the following 90 days respectively, while his 2023-08-10 sale preceded a -6.3% decline. This substantial reduction in his KO position occurs in the context of solid fundamentals (Q revenue $12.5B, net income $3.7B, P/E of 21.57) but muted annual growth of +1.9%, suggesting neither pronounced concern nor evident conviction at current valuations.