Pietracci Bruno sells full KO position: 28,765 shares at $79.41, exits completely after three prior sales
Pietracci Bruno liquidated his entire 28,765 shares position in Coca-Cola at $79.41 on 2026-03-03, generating $2,284,317.82 in proceeds. This represents a complete exit from KO holdings (reducing his position from 28,765 shares to zero). Examining his same-ticker history at KO, this is his fourth sale of Coca-Cola stock; of the three prior sales at this ticker, only one was followed by a negative 90-day return (-5.4% on the 2024-08-02 trade), suggesting mixed timing outcomes at this specific holding. His cross-ticker track record shows 3 prior sells with a 90-day well-timed rate of 33.33%, indicating below-average timing success across all his open-market activity. The current KO price of $77.03 sits -5.6% from the 52-week high and represents a -2.6% decline from his sale price, offering limited insight into whether this exit will prove well-timed in the medium term.
Insider Pietracci Bruno liquidates entire KO position of 19,058 shares for $1.3M at $70.56
Pietracci Bruno sold 19,058 shares of Coca-Cola, eliminating his entire equity stake in the company. The sale occurred at $70.56 per share on 2025-02-24, generating $1,344,698.18. In his prior trades at KO, Pietracci Bruno's timing has been mixed: the 2024-08-02 sale delivered a -5.4% 90-day return (well-timed), while the 2024-03-04 sale delivered a +5.9% return (poorly timed). His cross-ticker track record shows 2 prior sells with a 50.00% well-timed rate and an average 90-day return of +0.3%, indicating inconsistent predictive value. The current stock price of $71.49 is within 2.1% of its 52-week high, and has appreciated 15.5% over the past 30 days, suggesting recent strength in the name at the time of the sale.
Pietracci Bruno fully exits 38.7K KO shares at $69.01; stock up 6.8% in 30 days post-sale.
Pietracci Bruno sold his entire 38,653 shares (38.7K shares) position in Coca-Cola at $69.01 on 2024-08-02 for a total value of $2,667,370.09 ($2.7M), leaving him with 0 shares. The sale occurred near the 52-week high of $69.33, with KO currently trading at $68.10 (-1.8% from that peak). Over the 30-day period following the sale, the stock gained 6.8%, and over 90 days it has risen 8.8%—indicating this particular sale was not well-timed relative to subsequent price action. His cross-ticker track record shows 1 prior sell with a 90-day well-timed rate of 0.00%, and his prior KO sale on 2024-03-04 similarly saw the stock rise 5.9% over 90 days. The complete liquidation of his KO position eliminates direct insider representation in a large-cap consumer staples company trading at a P/E of 27.57 with a $293.5B market cap.
