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EdgarHawk

O'Hare Robert

Chief Financial Officer

Officer
9 filings analyzed · 1 company · Latest 2026-01-07

Companies

Company Buys Sells Direction
Affirm Holdings, Inc. AFRM 0 53 Net selling

Activity

January 2026
2026-01-07 Affirm Holdings, Inc. AFRM
high
Sell
36,401 shares
$2,912,080
Significance 6/10

CFO O'Hare sells 36,401 shares (96.4% of holdings) at $80.00; prior AFRM sales 4-of-4 well-timed at 90-day mark.

O'Hare Robert, CFO of Affirm Holdings, liquidated 36,401 shares (96.4% of holdings) on 2026-01-05 at $80.00, retaining only 1,368 shares post-transaction. His track record at AFRM is notable: across 5 prior trades at this ticker, all 4 with measurable 90-day outcomes showed negative returns, meaning he systematically sold ahead of declines (well-timed rate 100% at AFRM). His broader cross-ticker history supports this pattern, with a 90-day well-timed rate of 75.00% across 17 prior sells. The current price of $83.05 is 9.9% below the 52-week high of $92.18, suggesting the stock remains in the upper half of its range. This near-complete liquidation combined with his consistent prior success in timing exits at AFRM warrants investor attention to whether AFRM faces material headwinds not yet fully reflected in current pricing.

December 2025
2025-12-05 Affirm Holdings, Inc. AFRM
high
Sell
8,189 shares
$573,230
Significance 7/10

CFO O'Hare Robert sold 8,189 shares of AFRM at $70.00 on 2025-12-03, reducing holdings by 85.7%

O'Hare divested 8,189 shares (85.7% of pre-transaction holdings) at $70.00, retaining only 1,368 shares post-trade. The transaction occurred as AFRM has declined 26.2% from its 52-week high of $92.18 and -4.9% in the prior 30 days. At AFRM specifically, O'Hare's 5 prior sells show a 100% rate of negative 90-day returns (ranging from -16.0% to -21.9%), with the exception of one trade that delivered +15.1% 30-day return but still -21.9% at 90 days. His cross-ticker track record shows 16 prior sells with a 75% well-timed rate, though current market price of $67.99 is now below the $70.00 execution price. The company reports $933.3M in latest quarterly revenue, $80.7M net income, and 38.8% annual revenue growth, suggesting underlying business momentum despite recent stock weakness.

September 2025
2025-09-03 Affirm Holdings, Inc. AFRM
high
Sell
31,423 shares
$2,617,473
Significance 6/10

CFO O'Hare sells entire 31,423-share AFRM stake in 4 transactions for $2,617,473.02 at $82.24–$85.28

O'Hare Robert, Chief Financial Officer, executed 4 separate sales totaling 31,423 shares for $2,617,473.02 on 2025-09-02, liquidating his entire position at prices ranging from $82.24 to $85.28 (blended average $83.30). This complete exit occurs just 15 days after a prior sell on 2025-08-22 and within a 16-day window of rapid consecutive sales, signaling rapid portfolio reduction rather than a one-time rebalance. The stock currently trades at $85.31 (only $0.01 above the high transaction price), up 14.1% over 30 days and 53.1% over 90 days; his prior 5 trades at AFRM show a 2-of-2 measurable 90-day well-timed sell rate, though the most recent two prior sales (2025-08-22 and 2025-08-18) lack measurable outcomes. The absence of any retained position after this transaction warrants investor scrutiny of underlying business confidence or personal portfolio strategy.

August 2025
2025-08-22 Affirm Holdings, Inc. AFRM
high
Sell
77,800 shares
$6,231,002
Significance 8/10

CFO O'Hare sells entire 77.8K share position for $6.2M, joining a pattern of prior AFRM sales at prices now near 52-week highs.

Robert O'Hare, CFO of Affirm Holdings, liquidated his remaining 77.8K shares on 2025-08-22 at $80.09 for $6.2M, resulting in zero post-transaction holdings. This follows a consecutive sale just 4 days prior (2025-08-18) and represents a full exit of his position. His same-ticker trade history at AFRM shows 3 prior sells on 2024-12-02, all of which proved well-timed at the 90-day mark with negative returns after each sale (-6.9%, -5.7%, -8.7%). The current price of $79.49 sits within 1.8% of the 52-week high of $80.98, while the stock has rallied +61.2% over 90 days and +21.1% over 30 days—characteristics suggesting limited upside cushion. Affirm remains unprofitable on a full-year basis despite strong revenue growth of +46.3%, creating risk exposure that the executive has now fully hedged by exiting.

2025-08-20 Affirm Holdings, Inc. AFRM
high
Sell
11,405 shares
$912,400
Significance 7/10

CFO Robert O'Hare sold 11.4K AFRM shares ($912.4K) at $80.00, exiting entire position; 4 of 4 prior AFRM sells were well-timed.

O'Hare has liquidated his entire 11.4K share holding in Affirm at $80.00, now holding zero shares post-transaction. His prior trades at AFRM show a compelling pattern: 4 of 4 prior sells were well-timed (negative 90-day returns ranging from -5.7% to -9.3%), indicating his exit timing has historically preceded share declines. The current price of $72.98 is 9.9% below the transaction price, suggesting this sale may align with his demonstrated timing skill. However, this must be weighed against Affirm's strong near-term momentum (90-day change: +49.0%, 30-day: +9.3%) and robust operational metrics (46.3% annual revenue growth, $783.1M quarterly revenue). The company trades near its 52-week high of $80.98, and the CFO's complete exit—combined with a track record of well-timed exits at this ticker—may signal caution despite the company's growth profile.

July 2025
2025-07-09 Affirm Holdings, Inc. AFRM
high
Sell
19,802 shares
$1,386,734
Significance 7/10

CFO Robert O'Hare liquidates all 19,802 shares of AFRM at $70.03; prior same-ticker sells all well-timed ahead of declines

Robert O'Hare, the Chief Financial Officer of Affirm Holdings, has completely divested his position by selling 19,802 shares (19.8K shares) at $70.03 on 2025-07-07, with total value of $1,386,734.06 ($1.4M), reducing his holdings from 19,802 shares to 0 shares post-transaction. This transaction is noteworthy given his track record at this ticker: all 5 of his prior trades at AFRM were sells conducted on 2024-12-02, each of which proved well-timed with negative 90-day returns ranging from -15.3% to -5.7%, indicating the stock declined after each sale. His cross-ticker track record shows a 66.67% well-timed rate on his 9 prior open-market sells across all holdings. The sale occurs when AFRM is trading at $69.07, down 14.7% from its 52-week high of $80.98, though up 69.5% over the past 90 days. Affirm's fundamentals show revenue of $783,135,000.00 ($783.1M) in the latest quarter and annual revenue growth of +46.3%, but the company remains unprofitable with a full-year net income that was negative. The complete liquidation by the CFO—combined with his pattern of well-timed exits at this ticker—merits investor attention to the timing of this departure and any forward guidance or operating signals.

December 2024
2024-12-03 Affirm Holdings, Inc. AFRM
high
Sell
13,965 shares
$957,549
Significance 6/10

CFO O'Hare sells 13,965 shares (95.4% of holdings) across 5 transactions for $957,548.97 on 2024-12-02

O'Hare Robert, CFO, executed 5 separate sales totaling 13,965 shares for $957,548.97 on December 2, 2024, reducing his position from 14,633 shares to 668 shares (a 95.4% reduction). The stock currently trades at $70.76, near its 52-week high of $70.76, and has gained +63.7% over the prior 30 days and +75.9% over the prior 90 days. This follows a pattern of sales by the same insider on 2024-11-25, 2024-11-22, 2024-11-21, and 2024-11-11 — four consecutive weeks of selling activity. While Affirm remains unprofitable with net income of $-100.2M against revenue of $698.5M, the company posted +46.3% annual revenue growth, suggesting scale expansion despite losses. The near-complete liquidation of the CFO's stake during a period of significant stock appreciation and immediately following multiple recent sales may merit observation alongside the company's path to profitability.

November 2024
2024-11-25 Affirm Holdings, Inc. AFRM
high
Sell
120,097 shares
$8,258,679
Significance 7/10

Affirm CFO Robert O'Hare sells all 120,097 shares over 5 days for $8,258,678.79 at blended average $68.77

Robert O'Hare, Affirm's Chief Financial Officer, executed three separate sales totaling 120,097 shares for $8,258,678.79 between 2024-11-21 and 2024-11-25, reducing his holdings from 120,097 shares to zero. The sales occurred at prices ranging from $65.01 to $70.01, with a blended average of $68.77, near the current price of $69.35 and at the 52-week high. The complete liquidation of a CFO's entire equity stake during a period of strong stock momentum (+70.4% over 30 days, +113.3% over 90 days) is notable; however, this represents only the CFO's second open-market sell transaction across his entire cross-ticker history. Affirm remains unprofitable despite strong revenue growth of +46.3%, with the most recent quarter showing net income of $-100,222,000.00 against quarterly revenue of $698,479,000.00, which provides context for evaluating the significance of senior management equity reduction.

2024-11-13 Affirm Holdings, Inc. AFRM
high
Sell
100,938 shares
$5,551,590
Significance 7/10

AFRM CFO O'Hare sells entire stake: 100,938 shares at $55.00 for $5,551,590.00

CFO Robert O'Hare divested his complete shareholding of 100,938 shares at $55.00 on 2024-11-11, reducing his post-transaction holdings to 0 shares from 100,938 shares. This total liquidation occurs while the company is unprofitable (net income $-100,222,000.00 in the latest full fiscal year) despite recent strong revenue growth of 46.3% annually and revenue of $698,479,000.00 in the latest quarter. The transaction price of $55.00 sits 4.8% below the 52-week high of $57.59, yet reflects gains from the 90-day trend of +93.2%. A complete exit by a CFO—the executive responsible for financial management—warrants attention given the company's current unprofitability profile, though the broad market recovery context (30-day change: +11.3%) provides offsetting backdrop.

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