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EdgarHawk

AFRM Affirm Holdings, Inc. Insider Trading

35 filings analyzed · Latest 2026-01-07
Insider buys
0
Insider sells
35
Unique insiders
8
Direction
Net selling

Historically, stocks have lagged the S&P 500 by a median ~4% over the 90 days after a high insider sell (n ≈ 9,950, 2021-2026). Past results don't predict the future. How we measure this ↗

January 2026
2026-01-07
high
Chief Executive Officer
666,666 shares
$53,747,814
@ $80.62
Significance 8/10

AFRM CEO Levchin sold 666,666 shares for $53.7M, exiting full position at $80.62 avg

CEO Max R Levchin executed 2 separate sales totaling 666,666 shares (666.7K shares) for $53,747,813.52 on 2026-01-05, completely liquidating his holdings from 666,666 shares to 0 shares at a blended average price of $80.62. His prior trades at AFRM show a strong pattern: all 5 preceding sales at this ticker were well-timed at the 90-day mark, with 90-day returns ranging from -20.9% to -5.2%, demonstrating consistent exits before subsequent declines. The stock currently trades at $83.05 (+21.9% over 30 days), placing the CEO's execution 2.4% below current levels, though his historical timing success at this ticker (5 of 5 prior sales well-timed) suggests the full liquidation warrants investor attention as a potential forward-looking signal. Affirm's fundamentals remain solid—annual revenue growth of +38.8%, P/E of 21.13, and $80.7M net income—but the complete exit by the CEO after a pattern of well-timed sells at this same ticker represents material insider behavior.

2026-01-07
high
Chief Financial Officer
36,401 shares
$2,912,080
@ $80.00
Significance 6/10

CFO O'Hare sells 36,401 shares (96.4% of holdings) at $80.00; prior AFRM sales 4-of-4 well-timed at 90-day mark.

O'Hare Robert, CFO of Affirm Holdings, liquidated 36,401 shares (96.4% of holdings) on 2026-01-05 at $80.00, retaining only 1,368 shares post-transaction. His track record at AFRM is notable: across 5 prior trades at this ticker, all 4 with measurable 90-day outcomes showed negative returns, meaning he systematically sold ahead of declines (well-timed rate 100% at AFRM). His broader cross-ticker history supports this pattern, with a 90-day well-timed rate of 75.00% across 17 prior sells. The current price of $83.05 is 9.9% below the 52-week high of $92.18, suggesting the stock remains in the upper half of its range. This near-complete liquidation combined with his consistent prior success in timing exits at AFRM warrants investor attention to whether AFRM faces material headwinds not yet fully reflected in current pricing.

December 2025
2025-12-05
high
Chief Financial Officer
8,189 shares
$573,230
@ $70.00
Significance 7/10

CFO O'Hare Robert sold 8,189 shares of AFRM at $70.00 on 2025-12-03, reducing holdings by 85.7%

O'Hare divested 8,189 shares (85.7% of pre-transaction holdings) at $70.00, retaining only 1,368 shares post-trade. The transaction occurred as AFRM has declined 26.2% from its 52-week high of $92.18 and -4.9% in the prior 30 days. At AFRM specifically, O'Hare's 5 prior sells show a 100% rate of negative 90-day returns (ranging from -16.0% to -21.9%), with the exception of one trade that delivered +15.1% 30-day return but still -21.9% at 90 days. His cross-ticker track record shows 16 prior sells with a 75% well-timed rate, though current market price of $67.99 is now below the $70.00 execution price. The company reports $933.3M in latest quarterly revenue, $80.7M net income, and 38.8% annual revenue growth, suggesting underlying business momentum despite recent stock weakness.

September 2025
2025-09-24
high
Chief Executive Officer
651,713 shares
$58,175,590
@ $89.27
Significance 7/10

Affirm CEO Levchin Max R sells entire remaining stake: 651,713 shares for $58,175,589.63 across 4 transactions on 2025-09-22

CEO Levchin executed 4 separate open-market sales totaling 651,713 shares ($58,175,589.63) at a blended average price of $89.27, leaving him with zero post-transaction holdings—a complete exit from his equity stake in the company he leads. The sales occurred while AFRM traded 11.6% below its 52-week high of $92.18 and current price sits at $81.53, representing an 8.8% decline from the blended transaction price. Within the same ticker at AFRM, Levchin's 3 prior recent sells (2025-08-18, 2025-08-22, 2025-08-28) have produced positive 30-day returns of +12.9% and +15.1% respectively, yet a complete liquidation by a sitting CEO—particularly at prices in the upper-52-week range—represents a material change in insider positioning that merits investor scrutiny. The company itself shows solid fundamentals with $783.1M quarterly revenue, +38.8% annual growth, and a low P/E of 9.51, but the timing and totality of this divestiture by the company's lead executive warrant close monitoring of any forward disclosures or changes to company guidance.

2025-09-15
low
Chief Accounting Officer
12,500 shares
$1,067,750
@ $85.42
Significance 4/10

AFRM CAO Jiyane Siphelele sells 12,500 shares for $1.1M at $85.42 on 2025-09-15.

Jiyane Siphelele, Chief Accounting Officer, sold 12,500 shares of Affirm Holdings, Inc. at $85.42, reducing holdings by 5.5% from 226.5K to 214.0K shares. The stock closed at $89.43, indicating the sale occurred when the security was approximately 3.5% below current levels, near its 52-week high of $89.66. At AFRM specifically, Siphelele executed three prior sales within the preceding 11 days (2025-09-04, 2025-08-29 twice), establishing a pattern of consistent selling activity. Affirm's fundamentals show revenue of $783.1M with annual growth of +38.8%, strong momentum (+49.3% over 90 days), and a valuation of 10.44 P/E with $5.3B market cap—metrics indicating operational health and investor enthusiasm. The repeated sales over a compressed timeframe warrant monitoring to discern whether they reflect portfolio rebalancing or other standard executive housekeeping, especially given the stock's proximity to 52-week highs.

2025-09-08
medium
Chief Accounting Officer
25,533 shares
$2,316,098
@ $90.71
Significance 5/10

Jiyane Siphelele (CAO) sells 25,533 shares of AFRM at $90.71 for $2.3M; retains 226.5K shares post-sale

Jiyane Siphelele, Chief Accounting Officer of Affirm Holdings, sold 25,533 shares at $90.71 on 2025-09-04, reducing his holdings from 252,000 to 226,467 shares (-10.1% of pre-transaction holdings). The sale price of $90.71 sits near the 52-week high of $89.66 in a strong 30-day window (+18.7%) and 90-day climb (+40.8%), though it is currently 4.2% above the present market price of $85.88. His cross-ticker track record shows 3 prior open-market sales with an average 30-day return of +13.8%, while at AFRM specifically, his prior sale on 2025-08-04 posted a 30-day return of +13.8%; however, no same-ticker sell is yet measurable at the 90-day horizon. The sale occurs amid solid fundamentals—$783.1M quarterly revenue, +38.8% annual growth, and a P/E of 10.02—leaving the transaction's timing significance unclear without evidence of material non-public information or a structured trading plan.

2025-09-03
medium
Chief Legal Officer
36,878 shares
$3,503,410
@ $95.00
Significance 5/10

CLO Katherine Adkins sold 36,878 shares of AFRM at $95.00 for $3,503,410.00 on 2025-08-29; post-sale holdings: 122,553 shares.

Katherine Adkins, Chief Legal Officer, executed a sale of 36,878 shares at $95.00, reducing her holdings by 23.1% and generating $3,503,410.00 in proceeds. The transaction price of $95.00 sits above the current price of $85.31 but within the 52-week range of $35.75–$88.46. This sale follows an active selling pattern at AFRM: Adkins executed five prior trades at this ticker in the past year, including three additional sales in August and July 2025. Across her same-ticker history at AFRM, prior 90-day outcomes on sells show a 0 of 2 well-timed rate—meaning her recent sales at this company have not preceded declines; in fact, the one measurable 90-day outcome (the 2024-11-11 sale) returned +36.6%, indicating the stock rose after that sale. The company shows solid fundamentals with $783.1M in latest quarterly revenue, +38.8% annual revenue growth, and a P/E of 9.95, though net income remains modest at $2.8M. Given the frequency of her recent transactions and the pattern of prior sales that did not precede weakness, this transaction merits attention but does not signal an obvious structural concern about the company's prospects.

2025-09-03
low
15,000 shares
$1,395,000
@ $93.00
Significance 4/10

Director Christa S. Quarles sold 15,000 shares at blended average $93.00 for $1.4M on 2025-08-29

Director Christa S. Quarles executed two separate sales totaling 15,000 shares ($1,395,000.00) at prices of $92.00 and $95.00, reducing her holdings by 10.9% from 137,241 to 122,241 shares. The sales occurred during a period of strong stock performance, with the 90-day change at +53.1% and 30-day change at +14.1%, though the stock is currently trading at $85.31, down 3.6% from the 52-week high of $88.46. The company shows solid fundamentals with $783.1M in quarterly revenue, annual growth of +38.8%, and a P/E of 9.95. The sales represent a discrete reduction in her director-level stake without indicating a complete exit from the position.

2025-09-03
high
Chief Financial Officer
31,423 shares
$2,617,473
@ $83.30
Significance 6/10

CFO O'Hare sells entire 31,423-share AFRM stake in 4 transactions for $2,617,473.02 at $82.24–$85.28

O'Hare Robert, Chief Financial Officer, executed 4 separate sales totaling 31,423 shares for $2,617,473.02 on 2025-09-02, liquidating his entire position at prices ranging from $82.24 to $85.28 (blended average $83.30). This complete exit occurs just 15 days after a prior sell on 2025-08-22 and within a 16-day window of rapid consecutive sales, signaling rapid portfolio reduction rather than a one-time rebalance. The stock currently trades at $85.31 (only $0.01 above the high transaction price), up 14.1% over 30 days and 53.1% over 90 days; his prior 5 trades at AFRM show a 2-of-2 measurable 90-day well-timed sell rate, though the most recent two prior sales (2025-08-22 and 2025-08-18) lack measurable outcomes. The absence of any retained position after this transaction warrants investor scrutiny of underlying business confidence or personal portfolio strategy.

2025-09-03
medium
Chief Accounting Officer
22,725 shares
$2,192,364
@ $96.47
Significance 5/10

Affirm CAO Jiyane Siphelele sold 22,725 shares (226.5K remaining) for $2,192,364.00 on 2025-08-29

Jiyane Siphelele, Chief Accounting Officer of Affirm Holdings, executed 2 separate sales totaling 22,725 shares for $2,192,364.00 on 2025-08-29, reducing holdings by 9.1% to 226,467 shares post-transaction. The sales occurred at $92.00 and $100.00 per share (blended average $96.47), which exceeded the current price of $85.31 by approximately 13%, suggesting the timing relative to recent price action involved selling into strength during a 30-day rally of +14.1%. His single prior sale at AFRM on 2025-08-04 delivered a 30-day return of +13.8%, indicating the stock advanced after that earlier disposition; his cross-ticker track record of 1 prior sell shows an average 30-day return of +13.8%, but cross-ticker outcomes cannot reliably predict behavior at this specific ticker. The company's P/E of 9.95 and trailing annual revenue growth of +38.8% suggest a growing, relatively modestly-valued business, providing limited context on whether this sale reflects deteriorating fundamental views or routine portfolio management by the CAO.

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