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SOFI SoFi Technologies, Inc. Insider Trading

Latest: CEO Bought $250K of Shares · May 2026

Multiple insiders have been active at SoFi Technologies, Inc. (SOFI): 8 distinct insiders account for 9 buy filings and 12 sell filings as of Jun 2026. Its highest-significance filing in the last 90 days: CEO Noto Anthony bought $250K, transaction dated May 2026.

21 filings analyzed · Latest 2026-06-17

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Buys
9
Sells
12
Insiders
8
Direction
Net selling

SoFi Technologies, Inc. leadership

CEO
Anthony Noto — Chief Executive Officer
CFO
Christopher Lapointe — Chief Financial Officer
General Counsel
Robert Lavet — General Counsel and Secretary
Chair
Tom Hutton — Chairman of the Board of Directors

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a low insider sell (n ≈ 1,162, 2024-2026). Past results don't predict the future. How we measure this ↗

June 2026
2026-06-17 10b5-1 Plan
low
Chief Technology Officer
102,123 shares
$1,815,747
@ $17.78
Significance 4

CTO Jeremy Rishel sold 102,123 shares of SOFI at $17.78 via scheduled 10b5-1 plan; retains 895,089 non-derivative shares plus 651,003 RSU shares.

Jeremy Rishel, Chief Technology Officer, executed a scheduled sale of 102,123 shares at $17.78 on 2026-06-17 pursuant to a 10b5-1 trading plan adopted on 2025-06-02. This is a pre-arranged, non-discretionary transaction, so it does not reflect current market timing or conviction signals. His same-ticker history at SOFI shows mixed near-term outcomes: prior sales have produced 30-day returns ranging from -13.1% to +40.3%, and 90-day returns from -34.8% to +80.8%, indicating no consistent pattern of prescient timing at this specific stock. Post-transaction, Rishel holds 895,089 non-derivative shares alongside 651,003 restricted stock units across three RSU tranches, maintaining meaningful equity exposure to the company. SOFI's fundamentals remain strong with $1.1B quarterly revenue, +35.1% annual growth, and $166.7M net income, though the stock trades at a P/E of 38.71 and is -46.8% from its 52-week high of $32.73, suggesting elevated valuation relative to recent peaks.

2026-06-16
medium
Chief Executive Officer
13,888 shares
$250,787
@ $18.06
Significance 6

CEO Anthony Noto purchased 13,888 shares of SOFI at $18.06 for $250,786.73; holds 11.96M shares post-transaction.

Anthony Noto, SOFI's CEO, purchased 13,888 shares at $18.06 on 2026-06-16, bringing his total holdings to 11.96M shares. The timing is notable: the buy occurred at $18.06, while the current price of $17.71 places the stock -45.9% from its 52-week high of $32.73 but +13.4% higher than 30 days prior. His same-ticker purchase history at SOFI shows mixed timing outcomes—two of three prior buys with measurable 90-day returns were well-timed, though the most recent May purchases (2026-05-11 and 2026-05-08) show only 30-day results so far. The company's fundamentals remain solid: $1.1B revenue with +35.1% annual growth and net income of $166.7M, though the P/E of 39.36 reflects elevated valuation expectations. The purchase size represents a marginal addition to his already substantial 11.95M-share position.

May 2026
2026-05-11
high
Chief Executive Officer
15,545 shares
$248,781
@ $16.00
Significance 7

CEO Noto buys ~15.5K shares at market; 11th open-market purchase in 36 months as stock trades well below 52-week high.

Anthony Noto, SoFi's Chief Executive Officer, purchased a substantial block of shares in this filing, marking his 11th open-market purchase in the past three years—a pattern of consistent buying with no offsetting sales. The purchase occurred as the stock trades significantly below its 52-week high, having declined notably over the past three months. Noto's prior purchases at this ticker show mixed timing results: over a 90-day horizon, his buys have been well-timed about 60% of the time, with recent purchases showing varied outcomes as the stock moved both higher and lower in subsequent trading. The company's fundamentals remain solid—it is profitable with revenue growing year-over-year and currently carrying a moderate valuation—suggesting the CEO is buying into a company with demonstrable earnings power rather than a speculative turnaround. The steady accumulation pattern, combined with recent weakness in the stock price and the company's continued profitability, frames this as a CEO who continues to deploy capital into his own company despite near-term pressure on the share price.

2026-05-08
high
Chief Executive Officer
15,878 shares
$249,769
@ $15.73
Significance 8

CEO Noto repurchases shares at a discount amid weakness; profitable growth company with mixed insider track record at this ticker.

CEO Anthony Noto is buying back into SoFi at a meaningful discount to where the stock has traded in recent months, purchasing a substantial position in a company that remains solidly profitable and growing revenue at a healthy pace. This is his tenth open-market purchase within a three-year window, establishing him as a consistent buyer of his own company's shares—though his timing at this ticker has been mixed, with roughly equal numbers of well-timed and poorly-timed entries over measurable periods. The stock's current position well below its recent highs creates the kind of pullback environment where insider purchases often occur, and Noto's most recent prior buy at this company preceded a near-term gain before giving back those profits longer-term. While the company's fundamentals remain sound, the insider's mixed historical results suggest caution about reading this purchase as a definitive signal of imminent recovery; it reflects buying interest at lower prices, but not necessarily conviction about near-term direction.

March 2026
2026-03-18 10b5-1 Plan
medium
Chief Technology Officer
94,958 shares
$1,655,118
@ $17.43
Significance 5

SoFi CTO Rishel Jeremy sold 94,958 shares ($1.7M) at $17.43; stock down -46.7% from 52-week high

Rishel Jeremy sold 94,958 shares of SOFI at $17.43, reducing his holdings by 10.2% to 839,639 shares. The transaction occurs as the stock trades -46.7% from its 52-week high and has declined -34.6% over 90 days. His prior trades at SOFI show mixed timing: 3 of 5 recent sells resulted in negative 90-day returns (well-timed), while 2 resulted in positive returns. His cross-ticker track record shows a 50.00% well-timed rate on 8 prior sells with avg +21.2% 90-day returns. The company's fundamentals remain solid with $961.6M quarterly revenue (+35.1% annual growth) and $139.4M net income, though valuation is elevated at P/E 35.06 with market cap $21.9B. This sale occurs within the context of significant stock weakness over multiple timeframes.

2026-03-17
high
Chief Executive Officer
28,900 shares
$500,516
@ $17.32
Significance 7

CEO Noto buys 28,900 shares at $17.32; stock down 46.1% from 52-week high, yet CEO's prior trades show 100% 90d win rate at SOFI.

Anthony Noto (CEO) purchased 28,900 shares at $17.32 on 2026-03-17, expanding his holdings to 11.70M shares. The stock is currently trading at $17.37, down 46.1% from its 52-week high of $32.21 and off 11.4% over the past 30 days. However, his prior timing at SOFI shows a strong pattern: 4 of 4 measurable prior buys at this ticker achieved positive 90-day returns (+15.1%, +3.9%, +5.5%, +3.8%), suggesting consistent ability to identify inflection points. His cross-ticker track record is similarly robust, with 11 prior buys averaging +46.4% over 90 days at a 100% win rate. The timing of this purchase—following a significant recent decline and at a price well below the 52-week high—alongside his demonstrated historical accuracy at this specific stock warrants investor attention to the fundamental and technical backdrop.

2026-03-02
high
Chief Executive Officer
56,000 shares
$1,001,515
@ $17.88
Significance 7

CEO Noto Anthony buys 56,000 SOFI shares at $17.88; all 5 prior SOFI purchases well-timed at 90-day horizon; stock down 42.9% from 52-week high.

Noto Anthony purchased 56,000 shares at $17.88 on 2026-03-02, increasing his holdings to 11.68M shares. The transaction occurs amid significant recent price weakness: SOFI is down 42.9% from its 52-week high of $32.21 and down 19.4% over the prior 30 days. This CEO's timing record at SOFI is notably strong—all 5 prior open-market purchases at this ticker showed positive 90-day returns, with the most recent buy on 2024-06-14 generating a 90d return of +15.1%. His cross-ticker track record shows an even more impressive 90d win rate of 100.00% across 10 prior buys with an average 90d return of +46.4%. Investors should note that the current stock price of $18.39 is only marginally above the transaction price, and the company's fundamentals remain solid with $961.6M in revenue, $139.4M in net income, and 35.1% annual revenue growth, though the P/E of 37.53 reflects elevated valuation expectations.

February 2026
2026-02-06
medium
General Counsel
5,000 shares
$105,220
@ $21.04
Significance 5

General Counsel Lavet Robert S buys 5,000 shares of SOFI at $21.04; stock down 35.2% from 52-week high.

General Counsel Lavet Robert S purchased 5,000 shares at $21.04, expanding his holdings by 41.1% from 12,172 to 17,172 shares. The purchase occurred as SOFI trades at $20.86, a level 35.2% below its 52-week high of $32.21 and down 22.7% over the past 30 days. The company maintains solid fundamentals with $961.6M in quarterly revenue, positive net income of $139.4M, and 26.0% annual growth, though a P/E of 39.36 remains elevated relative to broader market averages. The timing of this acquisition against the stock's recent weakness and the significant percentage increase in his personal position are observable facts warranting investor attention.

2026-02-05
medium
EVP GBUL Borrow
5,000 shares
$99,650
@ $19.93
Significance 4

EVP Eric Schuppenhauer buys 5,000 SOFI shares at $19.93; stock down 39.6% from 52-week high.

Eric Schuppenhauer, EVP of Global Business Unit Borrow, purchased 5,000 shares at $19.93 on 2026-02-05, adding 2.2% to his holdings. The timing warrants attention: SOFI is trading at $19.46, down 39.6% from its 52-week high of $32.21 and down 27.9% over 30 days. His prior trade at SOFI (2024-12-16 buy) saw a negative 90-day return of -26.0%, placing him 0 of 1 for well-timed buys at this ticker. The company's fundamentals remain solid with $961.6M in quarterly revenue, $139.4M net income, and 26.0% annual revenue growth, though the P/E of 36.72 remains elevated relative to the current price weakness.

December 2025
2025-12-22 10b5-1 Plan
medium
Chief Technology Officer
91,837 shares
$2,446,538
@ $26.64
Significance 6

CTO Jeremy Rishel sold 91,837 SOFI shares at $26.64; holds 794,597 post-sale with stock at $27.35.

CTO Jeremy Rishel sold 91,837 shares (91.8K shares) of SOFI at $26.64 on 2025-12-17, reducing his stake from 886,434 shares to 794,597 shares, a -10.4% reduction. At his cross-ticker track record, his 7 prior open-market sells averaged a 90-day return of +29.2%, with a 42.86% well-timed rate, indicating mixed execution. At SOFI specifically, his 5 prior sales show 2 of 5 were well-timed at the 90-day mark (negative post-sale returns), though his last three SOFI sales (2025-09-18, 2025-06-20, 2025-03-20) show highly variable timing: the September 2025 sale deteriorated 8.1% in 90 days, while the June sale gained 80.8%. The current stock is trading at $27.35, only -15.1% from the 52-week high of $32.21 and +8.6% over the past 30 days, suggesting relative strength near its sale price. With SOFI trading at a P/E of 51.60 and recent quarterly revenue of $961.6M growing 26.0% year-over-year, the sale does not occur at an obvious valuation trough. The lack of a consistent directional pattern in his same-ticker history limits confidence in extrapolating a forward signal from this sale alone.

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