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SOFI SoFi Technologies, Inc. Insider Trading

Latest: CEO Bought $250K of Shares · May 2026
2 filings analyzed · Latest 2026-05-11
Insider buys
2
Insider sells
0
Unique insiders
1
Direction
Net buying
May 2026
2026-05-11
high
Noto Anthony Buy
Chief Executive Officer
15,545 shares
$248,781
@ $16.00
Significance 7/10

CEO Noto buys ~15.5K shares at market; 11th open-market purchase in 36 months as stock trades well below 52-week high.

Anthony Noto, SoFi's Chief Executive Officer, purchased a substantial block of shares in this filing, marking his 11th open-market purchase in the past three years—a pattern of consistent buying with no offsetting sales. The purchase occurred as the stock trades significantly below its 52-week high, having declined notably over the past three months. Noto's prior purchases at this ticker show mixed timing results: over a 90-day horizon, his buys have been well-timed about 60% of the time, with recent purchases showing varied outcomes as the stock moved both higher and lower in subsequent trading. The company's fundamentals remain solid—it is profitable with revenue growing year-over-year and currently carrying a moderate valuation—suggesting the CEO is buying into a company with demonstrable earnings power rather than a speculative turnaround. The steady accumulation pattern, combined with recent weakness in the stock price and the company's continued profitability, frames this as a CEO who continues to deploy capital into his own company despite near-term pressure on the share price.

2026-05-08
high
Noto Anthony Buy
Chief Executive Officer
15,878 shares
$249,769
@ $15.73
Significance 8/10

CEO Noto repurchases shares at a discount amid weakness; profitable growth company with mixed insider track record at this ticker.

CEO Anthony Noto is buying back into SoFi at a meaningful discount to where the stock has traded in recent months, purchasing a substantial position in a company that remains solidly profitable and growing revenue at a healthy pace. This is his tenth open-market purchase within a three-year window, establishing him as a consistent buyer of his own company's shares—though his timing at this ticker has been mixed, with roughly equal numbers of well-timed and poorly-timed entries over measurable periods. The stock's current position well below its recent highs creates the kind of pullback environment where insider purchases often occur, and Noto's most recent prior buy at this company preceded a near-term gain before giving back those profits longer-term. While the company's fundamentals remain sound, the insider's mixed historical results suggest caution about reading this purchase as a definitive signal of imminent recovery; it reflects buying interest at lower prices, but not necessarily conviction about near-term direction.

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