CEO Anthony Noto purchased 13,888 shares of SOFI at $18.06 for $250,786.73; holds 11.96M shares post-transaction.
Anthony Noto, SOFI's CEO, purchased 13,888 shares at $18.06 on 2026-06-16, bringing his total holdings to 11.96M shares. The timing is notable: the buy occurred at $18.06, while the current price of $17.71 places the stock -45.9% from its 52-week high of $32.73 but +13.4% higher than 30 days prior. His same-ticker purchase history at SOFI shows mixed timing outcomes—two of three prior buys with measurable 90-day returns were well-timed, though the most recent May purchases (2026-05-11 and 2026-05-08) show only 30-day results so far. The company's fundamentals remain solid: $1.1B revenue with +35.1% annual growth and net income of $166.7M, though the P/E of 39.36 reflects elevated valuation expectations. The purchase size represents a marginal addition to his already substantial 11.95M-share position.
CEO Noto buys ~15.5K shares at market; 11th open-market purchase in 36 months as stock trades well below 52-week high.
Anthony Noto, SoFi's Chief Executive Officer, purchased a substantial block of shares in this filing, marking his 11th open-market purchase in the past three years—a pattern of consistent buying with no offsetting sales. The purchase occurred as the stock trades significantly below its 52-week high, having declined notably over the past three months. Noto's prior purchases at this ticker show mixed timing results: over a 90-day horizon, his buys have been well-timed about 60% of the time, with recent purchases showing varied outcomes as the stock moved both higher and lower in subsequent trading. The company's fundamentals remain solid—it is profitable with revenue growing year-over-year and currently carrying a moderate valuation—suggesting the CEO is buying into a company with demonstrable earnings power rather than a speculative turnaround. The steady accumulation pattern, combined with recent weakness in the stock price and the company's continued profitability, frames this as a CEO who continues to deploy capital into his own company despite near-term pressure on the share price.
CEO Noto repurchases shares at a discount amid weakness; profitable growth company with mixed insider track record at this ticker.
CEO Anthony Noto is buying back into SoFi at a meaningful discount to where the stock has traded in recent months, purchasing a substantial position in a company that remains solidly profitable and growing revenue at a healthy pace. This is his tenth open-market purchase within a three-year window, establishing him as a consistent buyer of his own company's shares—though his timing at this ticker has been mixed, with roughly equal numbers of well-timed and poorly-timed entries over measurable periods. The stock's current position well below its recent highs creates the kind of pullback environment where insider purchases often occur, and Noto's most recent prior buy at this company preceded a near-term gain before giving back those profits longer-term. While the company's fundamentals remain sound, the insider's mixed historical results suggest caution about reading this purchase as a definitive signal of imminent recovery; it reflects buying interest at lower prices, but not necessarily conviction about near-term direction.
CEO Noto buys 28,900 shares at $17.32; stock down 46.1% from 52-week high, yet CEO's prior trades show 100% 90d win rate at SOFI.
Anthony Noto (CEO) purchased 28,900 shares at $17.32 on 2026-03-17, expanding his holdings to 11.70M shares. The stock is currently trading at $17.37, down 46.1% from its 52-week high of $32.21 and off 11.4% over the past 30 days. However, his prior timing at SOFI shows a strong pattern: 4 of 4 measurable prior buys at this ticker achieved positive 90-day returns (+15.1%, +3.9%, +5.5%, +3.8%), suggesting consistent ability to identify inflection points. His cross-ticker track record is similarly robust, with 11 prior buys averaging +46.4% over 90 days at a 100% win rate. The timing of this purchase—following a significant recent decline and at a price well below the 52-week high—alongside his demonstrated historical accuracy at this specific stock warrants investor attention to the fundamental and technical backdrop.
CEO Noto Anthony buys 56,000 SOFI shares at $17.88; all 5 prior SOFI purchases well-timed at 90-day horizon; stock down 42.9% from 52-week high.
Noto Anthony purchased 56,000 shares at $17.88 on 2026-03-02, increasing his holdings to 11.68M shares. The transaction occurs amid significant recent price weakness: SOFI is down 42.9% from its 52-week high of $32.21 and down 19.4% over the prior 30 days. This CEO's timing record at SOFI is notably strong—all 5 prior open-market purchases at this ticker showed positive 90-day returns, with the most recent buy on 2024-06-14 generating a 90d return of +15.1%. His cross-ticker track record shows an even more impressive 90d win rate of 100.00% across 10 prior buys with an average 90d return of +46.4%. Investors should note that the current stock price of $18.39 is only marginally above the transaction price, and the company's fundamentals remain solid with $961.6M in revenue, $139.4M in net income, and 35.1% annual revenue growth, though the P/E of 37.53 reflects elevated valuation expectations.
SoFi CEO Noto buys 30,715 shares at $6.48; stock down 43.6% from 52-week high amid quarterly profitability amid growth.
CEO Anthony Noto purchased 30,715 shares at $6.48 on 2024-06-14, extending a pattern of recent accumulation at SOFI (5 prior trades across recent months). His cross-ticker track record shows 17 prior open-market buys with a 71.43% 90-day win rate, though at SOFI specifically, 2 of 2 measurable prior 90-day outcomes were positive. The current price of $6.46 reflects a 43.6% decline from the 52-week high and an 11.1% drop over 30 days. The company reported $645.0M quarterly revenue and $88.0M net income despite being unprofitable on a full-year basis. The timing of this purchase during sustained price weakness—coupled with the CEO's prior success rate at this ticker—suggests conviction to accumulate at depressed levels, though the negative 90-day and 30-day price trajectories indicate the company faces near-term headwinds despite annual revenue growth of 34.9%.
