CELH Celsius Holdings, Inc. Insider Trading

CEO John Fieldly buys 8,475 shares of CELH at $29.36 amid -55.5% decline from 52-week high

John Fieldly, Chief Executive Officer, purchased 8,475 shares on 2026-05-22 at $29.36, increasing his holdings to 937,540 shares. The purchase occurs as CELH trades -55.5% below its 52-week high of $66.74 and has declined -41.4% over the past 90 days. Fieldly's cross-ticker track record shows a 50.00% well-timed rate on 10 prior sells with +6.4% average 90-day return, indicating mixed timing acumen. His same-ticker history at CELH shows 5 prior sales, 2 of which were well-timed at the 90-day mark; notably, 3 of those 5 sales captured gains of +14.0%, +2.9%, and +4.9% within 30 days, suggesting pattern recognition of near-term peaks. The purchase scale is modest (+0.9% of pre-transaction holdings), and the company reports strong fundamentals with +85.5% annual revenue growth and $110.1M net income on $782.6M quarterly revenue, though the P/E of 43.63 remains elevated despite current price weakness.

CELH President & COO Eric Hanson buys 7,500 shares at $29.04; stock down 55.5% from 52-week high of $66.74

Eric Hanson, President & COO of Celsius Holdings, purchased 7,500 shares at $29.04 on 2026-05-21, increasing his holdings by +10.9% to 76,392 shares total. The purchase occurred as CELH trades at $29.67, representing a -55.5% decline from the 52-week high of $66.74 and a -41.4% decline over the prior 90 days. Notably, Hanson's single prior buy at CELH on 2025-11-12 demonstrated a +5.5% 90-day return, indicating his prior accumulation at this ticker was well-timed. The company remains fundamentally solid with $782.6M in quarterly revenue, +85.5% annual growth, and $110.1M net income, supporting a $7.6B market cap despite recent price weakness. The timing and magnitude of this purchase—a 10.9% increase in his stake during a period of significant stock depreciation—warrants examination of whether the insider sees value after the decline or whether operational factors may have prompted the transaction.

Director Hal Kravitz bought 8,400 CELH shares at $29.73; stock down 55.5% from $66.74 high, part of 2-insider cluster buy.

Hal Kravitz, a Director, purchased 8,400 shares at $29.73 on 2026-05-22, expanding his CELH holdings from 218.8K to 227.2K shares. The stock currently trades at $29.67, down 55.5% from its 52-week high of $66.74 and down 41.4% over the past 90 days. At the same-ticker level, Kravitz's prior buy on 2025-11-13 returned -2.0% over 90 days, while his two prior sales at CELH (2024-05-14 and 2023-12-06) posted -57.9% and unmeasured outcomes respectively. A cluster pattern is present: 2 other insiders also bought within the past 14 days. Fundamentals show robust revenue growth of 85.5% annually and a net income of $110.1M against revenue of $782.6M, though the P/E of 43.63 and market cap of $7.6B reflect the stock's elevated valuation relative to current earnings.

Director Hal Kravitz purchased 10,000 CELH shares at $45.24 on 2025-11-13, now trading at $40.16 (-38.1% from high).

Hal Kravitz, a director at Celsius Holdings, acquired 10,000 shares (10.0K shares) at $45.24, increasing his stake to 216,147 shares (216.1K shares). The stock has since declined to $40.16, representing a -38.1% move from its 52-week high of $64.86. Notably, Kravitz's cross-ticker track record shows 2 prior sells with a 90-day well-timed rate of 100.00%, suggesting a history of selling before declines; his same-ticker history at CELH includes a May 2024 sell that preceded a -57.9% 90-day decline. The purchase occurs in a deteriorating fundamental backdrop: CELH reported net income of $-61.0M against revenue of $725.1M (annual growth only +2.8%), with a P/E ratio of 160.64. This buy follows the insider's proven ability to time exits but does not offset the underlying weakness in profitability and valuation multiples.

President & COO Eric Hanson buys 4,558 shares of CELH at $43.93 amid -26.6% 30-day decline and $-61.0M net loss

Eric Hanson, President & COO, purchased 4,558 shares at $43.93 on 2025-11-12, increasing his holdings by 9.7% to 51,415 shares. The purchase occurs against a backdrop of significant stock weakness: the price is -30.8% from the 52-week high of $64.86 and has declined -26.6% over the past 30 days. More concerning, the latest quarterly earnings show a net loss of $-61.0M against revenue of $725.1M, and the stock carries an elevated P/E of 179.64 due to negative profitability. This insider buy by the President & COO occurs during both recent price weakness and ongoing operating losses, which presents a mixed signal requiring investor scrutiny of whether the executive's personal capital deployment reflects conviction in a near-term recovery or addresses other considerations.

10% owner Milmoe sells 40,000 shares of Celsius at $62.50 for $2.5M; stock up 12.5% in 30 days post-sale

Milmoe William H., a 10% owner, sold 40,000 shares (221.2K shares remain) on 2025-10-10 at $62.50, reducing holdings by 15.3%. The stock has risen 12.5% over the 30 days since the sale and currently trades at $63.10, just 1.8% below its 52-week high of $64.26. His prior trades at CELH show 0 of 2 prior 90-day measurable sells were well-timed (both subsequent 90-day returns were positive at +20.3% and +21.1%), indicating he has not historically sold before price declines at this ticker. The company shows solid operational metrics with $739.3M in latest quarterly revenue and $99.9M net income, though the P/E of 123.73 reflects elevated valuation relative to current earnings.

CEO John Fieldly sold 143,167 shares of CELH at $51.18 under 10b5-1 plan; post-sale holdings: 895,410 shares

Fieldly John, Chief Executive Officer of Celsius Holdings, sold 143,167 shares at $51.18 on 2025-08-07 for a total value of $7,327,287.06. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-03-07, meaning the sale was scheduled rather than discretionary. Post-transaction, Fieldly retains 895,410 shares, representing a reduction of 143,167 shares or 13.8% of his pre-transaction holdings of 1,038,577 shares. As a 10b5-1 plan execution, this transaction reflects a pre-planned divestment schedule established months in advance, not a response to current market conditions or company performance.

10% owner DeSantis sells 100,000 shares of CELH at $47.50; stock now at $45.18; prior same-ticker sells showed strong 90-day downside timing

DeSantis Deborah, a 10% owner holding 17,717,770 shares post-transaction, sold 100,000 shares at $47.50 on 2025-07-31, reducing her stake by 0.6%. The sale occurred near the 52-week high of $47.44 and the stock has since declined 4.8% to $45.18. At the same-ticker level, her three prior measurable sells at CELH (May 2024) each posted negative 90-day returns (-30.7%, -30.7%, -28.4%), indicating consistent well-timed exits before subsequent declines. The timing pattern at this ticker—3 of 3 prior sells well-timed at the 90-day mark—suggests her selling periods have historically preceded material downside. Current fundamentals show a P/E of 105.07 on annual revenue growth of +2.8% and recent quarterly revenue of $329,276,000, reflecting a richly valued business with moderate organic growth. The recent consecutive sales (July 29, 28, and now July 31) by this major shareholder warrant attention as a potential signal of near-term conviction, though neither earnings surprise nor other material developments are indicated.

DeSantis Dean (10% owner) sold 100,000 shares of CELH at $47.50 on 2025-07-31; cross-ticker track record shows 94.12% well-timed sell rate.

DeSantis Dean, a 10% shareholder, sold 100,000 shares (0.6% of pre-transaction holdings) at $47.50 on 2025-07-31, with post-transaction holdings of 17.72M shares. The sale occurred near the 52-week high of $47.44, with the stock now trading at $45.18. Across his open-market history (20 prior sells, all tickers), Dean demonstrates a 94.12% well-timed sell rate with an average 90-day return of -24.0% following his sales, indicating a strong pattern of selling before subsequent declines. At CELH specifically, his three prior measurable sells at this ticker were all well-timed at the 90-day mark, though the current stock is only -3.0% over the past 30 days and has gained +27.2% over 90 days. This continued selling activity, combined with Dean's documented track record of well-timed exits, warrants investor attention to near-term price momentum and fundamental valuation (the stock trades at a P/E of 105.07).

10% owner William Milmoe sold 100,000 CELH shares at $47.50; stock down 4.8% from 52-week high.

William Milmoe, a 10% owner of Celsius Holdings, sold 100,000 shares (100.0K shares) for $4,750,000.00 on 2025-07-31 at $47.50 per share, reducing his holdings from 17,817,770 to 17,717,770 shares—a modest 0.6% reduction. The sale occurred near the 52-week high of $47.44, with the current price at $45.18 down 4.8% from that peak. His same-ticker history at CELH shows three prior sales on 2025-07-01 (each with 30-day declines of -3.5%, -4.1%, and -4.6% respectively) followed by two more sales on 2025-07-28 and 2025-07-29 with outcomes not yet measurable, suggesting a pattern of recent sales. His cross-ticker track record shows 20 prior sells with a 90-day well-timed rate of 100.00%, though this provides no direct bearing on CELH-specific outcomes. The stock is trading 27.2% higher over 90 days and only down 3.0% over 30 days, indicating recent strength despite the insider's sequential selling activity.