DeSantis Deborah

10% owner DeSantis sells 100,000 shares of CELH at $47.50; stock now at $45.18; prior same-ticker sells showed strong 90-day downside timing

DeSantis Deborah, a 10% owner holding 17,717,770 shares post-transaction, sold 100,000 shares at $47.50 on 2025-07-31, reducing her stake by 0.6%. The sale occurred near the 52-week high of $47.44 and the stock has since declined 4.8% to $45.18. At the same-ticker level, her three prior measurable sells at CELH (May 2024) each posted negative 90-day returns (-30.7%, -30.7%, -28.4%), indicating consistent well-timed exits before subsequent declines. The timing pattern at this ticker—3 of 3 prior sells well-timed at the 90-day mark—suggests her selling periods have historically preceded material downside. Current fundamentals show a P/E of 105.07 on annual revenue growth of +2.8% and recent quarterly revenue of $329,276,000, reflecting a richly valued business with moderate organic growth. The recent consecutive sales (July 29, 28, and now July 31) by this major shareholder warrant attention as a potential signal of near-term conviction, though neither earnings surprise nor other material developments are indicated.

10% owner DeSantis sells 200,000 CELH shares for $9,500,000 at $47.50 avg; maintains 17.82M share position

Deborah DeSantis, a 10% shareholder, executed two separate sales totaling 200,000 shares for $9,500,000.00 on 2025-07-28 and 2025-07-29 at blended average price $47.50, reducing holdings from 18.02M to 17.82M shares (-1.1%). Her same-ticker history at CELH shows 5 of 5 prior sells were well-timed at the 90-day mark, with negative 90-day returns in four of five cases, establishing a pattern of selling ahead of declines. The current stock price of $46.54 sits 3.1% below the 52-week high of $48.02, within 1.5% of her transaction prices. With a P/E of 108.23 and annual revenue growth of +2.8%, the valuation multiple is elevated relative to fundamentals, creating tactical context for disposing of shares near recent highs.