Milmoe William H.

10% owner Milmoe sells 40,000 shares of Celsius at $62.50 for $2.5M; stock up 12.5% in 30 days post-sale

Milmoe William H., a 10% owner, sold 40,000 shares (221.2K shares remain) on 2025-10-10 at $62.50, reducing holdings by 15.3%. The stock has risen 12.5% over the 30 days since the sale and currently trades at $63.10, just 1.8% below its 52-week high of $64.26. His prior trades at CELH show 0 of 2 prior 90-day measurable sells were well-timed (both subsequent 90-day returns were positive at +20.3% and +21.1%), indicating he has not historically sold before price declines at this ticker. The company shows solid operational metrics with $739.3M in latest quarterly revenue and $99.9M net income, though the P/E of 123.73 reflects elevated valuation relative to current earnings.

10% owner William Milmoe sold 100,000 CELH shares at $47.50; stock down 4.8% from 52-week high.

William Milmoe, a 10% owner of Celsius Holdings, sold 100,000 shares (100.0K shares) for $4,750,000.00 on 2025-07-31 at $47.50 per share, reducing his holdings from 17,817,770 to 17,717,770 shares—a modest 0.6% reduction. The sale occurred near the 52-week high of $47.44, with the current price at $45.18 down 4.8% from that peak. His same-ticker history at CELH shows three prior sales on 2025-07-01 (each with 30-day declines of -3.5%, -4.1%, and -4.6% respectively) followed by two more sales on 2025-07-28 and 2025-07-29 with outcomes not yet measurable, suggesting a pattern of recent sales. His cross-ticker track record shows 20 prior sells with a 90-day well-timed rate of 100.00%, though this provides no direct bearing on CELH-specific outcomes. The stock is trading 27.2% higher over 90 days and only down 3.0% over 30 days, indicating recent strength despite the insider's sequential selling activity.

10% Owner Milmoe sells 200,000 CELH shares for $9,500,000 at $47-$48; retains 17.82M shares post-sale

Milmoe, a 10% stakeholder, executed 2 separate sales totaling 200,000 shares for $9,500,000 at blended average $47.50 on July 28–29, 2025, reducing holdings by 1.1% to 17.82M shares. The transaction occurred near the 52-week high of $48.02, with the stock currently at $46.54 (−3.1% from peak). At the same-ticker level, Milmoe's 2 prior measurable CELH sells (Dec 2024, May 2024) showed 90-day returns of −11.8% and −55.3%, respectively, both well-timed declines. Cross-ticker analysis shows a 94.12% well-timed sell rate across 20 prior transactions, though his average 90-day return across all tickers was −22.7%. The company carries a P/E of 108.23 and grew annual revenue by only 2.8%, suggesting limited earnings growth tailwind; the recent 90-day stock appreciation of +33.5% may have presented a tactical exit point for a major shareholder.

10% owner Milmoe sells 300,000 CELH shares for $14.2M; holds 18.02M shares post-transaction

Milmoe William H., a 10% owner of Celsius Holdings, executed three separate sales totaling 300,000 shares for $14,180,000.00 on July 1, 2025, at an average price of $47.27 per share. The sale reduced his holdings by 1.6% to 18,017,770 shares, leaving him with substantial continued ownership in the company. Notably, his five prior sales at CELH show a consistent pattern of well-timed exits: all five prior trades achieved negative 90-day returns, with the most recent December 2024 sale showing -14.1% (30d) and -11.8% (90d) performance. This transaction comes as the stock trades 21.0% below its 52-week high of $58.90, despite a +18.8% surge over the prior 30 days and +31.0% over 90 days. The company's fundamentals show a P/E of 108.28 on trailing earnings, with annual revenue growth of +2.8% and a market cap of $12,000,432,879.36. The timing warrants close attention given the insider's perfect track record of well-timed exits at this ticker.

10% owner Milmoe sold 65,000 CELH shares ($2.0M) at $31.15; stock down 67.8% from 52-week high, yet he has sold 5-of-5 times at CELH with negative 90d returns.

Milmoe, a 10% owner, sold 65,000 shares at $31.15 on 2024-12-12 for $2,024,750.00, reducing his holding by 19.9% to 261,245 shares. The current stock price is $30.94, down 67.8% from the 52-week high of $96.11, and the stock has risen 20.6% over the past 30 days but fallen 11.1% over 90 days. His prior trading history at CELH is notably consistent: all 5 previous sales have produced negative 90-day returns, indicating a 100% well-timed selling pattern at this ticker. Against his broader cross-ticker track record (90-day well-timed rate of 75.00%), his CELH selling record stands out as exceptionally predictive—he has never misjudged a sale exit at this stock. Given the stock's recovery from its depths but sharp cumulative decline from its peak, and his perfect track record of exiting before or during downturns at CELH, this sale warrants close monitoring to assess whether the 90-day pattern holds and whether it signals further deterioration ahead.