DeSantis Dean

DeSantis Dean (10% owner) sold 100,000 shares of CELH at $47.50 on 2025-07-31; cross-ticker track record shows 94.12% well-timed sell rate.

DeSantis Dean, a 10% shareholder, sold 100,000 shares (0.6% of pre-transaction holdings) at $47.50 on 2025-07-31, with post-transaction holdings of 17.72M shares. The sale occurred near the 52-week high of $47.44, with the stock now trading at $45.18. Across his open-market history (20 prior sells, all tickers), Dean demonstrates a 94.12% well-timed sell rate with an average 90-day return of -24.0% following his sales, indicating a strong pattern of selling before subsequent declines. At CELH specifically, his three prior measurable sells at this ticker were all well-timed at the 90-day mark, though the current stock is only -3.0% over the past 30 days and has gained +27.2% over 90 days. This continued selling activity, combined with Dean's documented track record of well-timed exits, warrants investor attention to near-term price momentum and fundamental valuation (the stock trades at a P/E of 105.07).

10% Owner DeSantis Dean sold 200,000 shares ($9.5M) at $47–$48 on Jul 28–29; retains 17.82M shares. Prior CELH sales 100% well-timed at 90d.

DeSantis Dean, a 10% owner, executed 2 separate sales totaling 200,000 shares for $9,500,000.00 at prices of $47.00 and $48.00 across July 28–29, 2025. The blended average price of $47.50 sits near the 52-week high of $48.02 and above the current price of $46.54, indicating the sales occurred at elevated valuations. His prior trading pattern at CELH is notable: all 5 of his prior sells at this ticker were well-timed at the 90-day mark, with average 90-day returns of −35.7% across those transactions. This consistency—combined with his cross-ticker 90d well-timed rate of 94.12%—suggests a systematic ability to exit before declines. The sale represents only a 1.1% reduction in holdings (from 18.02M to 17.82M shares), preserving significant ongoing exposure to the company while reallocating capital near cyclical peaks.