Eric Hanson

CELH President & COO Eric Hanson buys 7,500 shares at $29.04; stock down 55.5% from 52-week high of $66.74

Eric Hanson, President & COO of Celsius Holdings, purchased 7,500 shares at $29.04 on 2026-05-21, increasing his holdings by +10.9% to 76,392 shares total. The purchase occurred as CELH trades at $29.67, representing a -55.5% decline from the 52-week high of $66.74 and a -41.4% decline over the prior 90 days. Notably, Hanson's single prior buy at CELH on 2025-11-12 demonstrated a +5.5% 90-day return, indicating his prior accumulation at this ticker was well-timed. The company remains fundamentally solid with $782.6M in quarterly revenue, +85.5% annual growth, and $110.1M net income, supporting a $7.6B market cap despite recent price weakness. The timing and magnitude of this purchase—a 10.9% increase in his stake during a period of significant stock depreciation—warrants examination of whether the insider sees value after the decline or whether operational factors may have prompted the transaction.

President & COO Eric Hanson buys 4,558 shares of CELH at $43.93 amid -26.6% 30-day decline and $-61.0M net loss

Eric Hanson, President & COO, purchased 4,558 shares at $43.93 on 2025-11-12, increasing his holdings by 9.7% to 51,415 shares. The purchase occurs against a backdrop of significant stock weakness: the price is -30.8% from the 52-week high of $64.86 and has declined -26.6% over the past 30 days. More concerning, the latest quarterly earnings show a net loss of $-61.0M against revenue of $725.1M, and the stock carries an elevated P/E of 179.64 due to negative profitability. This insider buy by the President & COO occurs during both recent price weakness and ongoing operating losses, which presents a mixed signal requiring investor scrutiny of whether the executive's personal capital deployment reflects conviction in a near-term recovery or addresses other considerations.