Milton Hershey School trust sells 30,000 HSY shares (15 transactions across 3 days) for $5.2M via 10b5-1 plan
On 2026-07-13 through 2026-07-15, Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner holding 1,226,119 shares post-transaction, executed 15 separate sales totaling 30,000 shares for $5,175,854.92 at prices ranging from $169.78 to $177.23, with a blended average price of $172.53. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary. The sale represents a -2.4% reduction in holdings. Current HSY price is $170.27, down 6.0% over 30 days and 11.0% over 90 days from the recent window, and -28.9% from the 52-week high of $239.48. The multi-tranche execution across three consecutive trading days is consistent with systematic plan mechanics rather than a single-point decision. Investors should note this is a fiduciary entity disposing of a material stake in the context of recent price weakness.