HSY HERSHEY CO Insider Trading

Milton Hershey School Trust sells 30,000 HSY shares over 3 days for $5.6M; scheduled 10b5-1 plan, not discretionary.

The Milton Hershey School Trust, a 10% owner, executed 21 separate sales totaling 30,000 shares ($5.6M) across June 1–3, 2026, reducing holdings by 2.0% to 1,506,119 shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning the sales were scheduled in advance and do not reflect discretionary decision-making. The blended average sale price of $185.02 sits within the recent trading range, and the current stock price of $183.20 is -23.5% from its 52-week high of $239.48. Historical context shows the insider's prior five sales at HSY all returned negative 30- and 90-day results (ranging from -4.9% to -6.7%), though the broader cross-ticker track record also shows an avg 90d return of -5.6% post-sale. The scheduled nature of this plan neutralizes timing interpretation; what matters is that a significant long-term holder executed a liquidity event consistent with a pre-planned divestment schedule rather than an ad hoc market judgment.

Trust Co Trustee In Trust For Milton Hershey School (10% Owner) executes 6 scheduled sales totaling 20,000 shares for $3,914,898.30 at HSY on 2026-05-28/29.

This filing reflects 6 separate sales executed across two business days under a pre-arranged 10b5-1 trading plan, totaling 20,000 shares for $3,914,898.30 at a blended average price of $195.74. The trust retains 1,536,119 shares post-transaction, representing a -1.3% reduction in holdings. Because the transaction is scheduled under a 10b5-1 plan rather than discretionary, it does not convey information about insider confidence or market timing. The trust's cross-ticker track record shows an average 90-day return of +2.3% following prior sells, while same-ticker history at HSY over 5 prior trades shows 90-day returns ranging from +1.4% to +3.2%, all positive. Current price of $186.40 is -22.2% from the 52-week high of $239.48 and down -20.4% over 90 days, though the stock is up +2.2% in the past 30 days.

Milton Hershey School Trust sold 20,000 HSY shares in 12 transactions (May 26–27) for $3,901,626.77 via 10b5-1 plan.

Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner, executed 12 separate sales totaling 20,000 shares for $3,901,626.77 at a blended average price of $195.08 over two trading days. This sale reduces the trust's holdings by 1.3% to 1,556,119 shares, and the transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary. The current stock price of $197.82 is 17.4% below the 52-week high of $239.48, placing the sale prices in the lower-to-mid portion of the recent range. Looking at the trust's same-ticker history, the five prior HSY sales on 2026-05-20 each showed modest positive 30- and 90-day returns (ranging from +1.4% to +3.2%), suggesting a pattern of sales that historically did not precede sharp declines at this ticker.

Milton Hershey School Trust (10% owner) sold 20,000 shares at blended $192.47 for $3.8M on 2026-05-21/22 under 10b5-1 plan.

Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner, executed 11 separate sales totaling 20,000 shares for $3,849,468.01 across May 21-22, with prices ranging from $187.70 to $194.60 and a blended average of $192.47. This sale is part of a pre-arranged 10b5-1 trading plan, meaning the transaction was scheduled in advance rather than a discretionary decision. Post-transaction holdings stand at 1,576,119 shares, representing a 1.3% reduction in the trust's position. The current stock price of $191.15 is 20.2% below the 52-week high of $239.48 and down 16.8% over the last 90 days, though the trust's prior five trades at HSY have all yielded small positive returns within 30–90 days (ranging from 1.4% to 3.2%).

Milton Hershey School trust sold 30,000 HSY shares (30.0K shares) for $5,747,625.43 via scheduled 10b5-1 plan on 2026-05-18 to 2026-05-20.

Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner, executed 17 separate sales totaling 30,000 shares for $5,747,625.43 across three trading days (2026-05-18 to 2026-05-20) with blended average price of $191.59. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning the sales were scheduled and not discretionary. The trust's holdings declined from 1,626,119 shares to 1,596,119 shares, representing a net reduction of 1.8% of pre-transaction holdings. The timing of these sales occurred as HSY is trading -20.3% from its 52-week high of $239.48, and the cross-ticker track record for this insider shows average 90-day returns of -1.5% following prior sells. No forward-looking signal regarding conviction or intent can be drawn from scheduled plan execution.

Milton Hershey School Trust sold 20,000 shares at blended avg $189.55 over 2 days via scheduled 10b5-1 plan

Trust Co Trustee In Trust For Milton Hershey School Hershey (10% owner) executed 12 separate sales totaling 20,000 shares for $3.8M on May 14–15, 2026, reducing holdings from 1,646,119 to 1,626,119 shares (a -1.2% reduction). This transaction was part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled and not discretionary. The sales occurred at prices ranging from $186.87 to $196.20, with a blended average of $189.55, against a current price of $191.69 (-20.0% from the 52-week high of $239.48). The insider's prior sales at HSY (5 trades on 2026-05-13) showed uniformly negative 30- and 90-day returns (ranging -2.3% to -4.7%), though the scheduled nature of this disposition limits inference about market timing intent. Despite the sizable dollar value ($3.8M) and the 10% ownership position, the percentage reduction in holdings (-1.2%) is modest, and the stock's P/E of 39.20 suggests elevated valuation in the current market environment.

Milton Hershey School trust sells 30,000 HSY shares across three days; stock near 52-week lows with mixed recent price action.

The Milton Hershey School trust, a 10% institutional holder of Hershey, divested 30,000 shares over a three-day window in mid-May, reducing its position by less than one-tenth of a percent. This is the 22nd open-market sale by this holder in 36 months—a continuation of a long-established pattern of consistent selling rather than a shift in stance. The stock is currently trading well below its 52-week high and has declined modestly over the past three months, creating a backdrop where sales might appear opportune, yet the trust's five prior sales at this ticker have all been followed by subsequent stock declines, suggesting a historically sound track record of exiting before weakness accelerates. What matters for retail investors is not the trust's portfolio management decisions—institutional holders rebalance routinely for liquidity and diversification—but the company's underlying health: Hershey remains profitable with growing revenue, though the valuation appears stretched relative to earnings. The trust's steady selling does not signal insider concern about the business; it reflects an institutional holder managing a large position in an otherwise healthy company.

Milton Hershey School trust sells 20,000 HSY shares worth ~$3.7M as stock trades below 52-week highs; repeat seller with consistent timing.

Trust Co Trustee In Trust For Milton Hershey School Hershey, a ten percent beneficial owner, sold 20,000 shares across two trading days in May, disposing of a meaningful portion of its position. The trust is a repeat seller in Hershey stock, having executed five previous sales in the prior month alone, and every one of those exits proved well-timed: the stock declined modestly after each prior transaction, meaning the trust successfully exited at favorable moments relative to the subsequent price movement. The company remains profitable with strong revenue, and the stock currently trades well below its 52-week high, suggesting the trust is reducing exposure during a period of weakness rather than capitalizing on peak valuations. This latest sale continues a consistent pattern of measured, opportunistic selling rather than panic liquidation.

Milton Hershey School trust sells 30,000 HSY shares over three days for $5.5M; routine institutional rebalancing activity.

The Trust Co Trustee In Trust For Milton Hershey School Hershey, which holds a substantial 10% ownership stake in Hershey, executed a planned sale of 30,000 shares across May 4-6, 2026, generating approximately $5.5 million in proceeds. This is institutional portfolio management activity rather than insider trading sentiment — a trust managing its allocation has very different motivations than an executive or director. The stock is trading well below its 52-week high and has declined meaningfully over the prior quarter, but the trust's consistent pattern of sales (all 19 prior open-market transactions in the past three years have been dispositions with no purchases) suggests these are steady-state rebalancing trades, not a response to current weakness. Notably, every prior sale by this trust at Hershey stock has been well-timed in hindsight, with the stock declining after each exit, though this is more likely a reflection of the stock's overall downtrend than any special insight. The sale represents a small portion of the trust's total holding and is consistent with its established disposition pattern.

Milton Hershey School trust (10% owner) sold 20,000 shares across two trading days, continuing a sustained portfolio reduction pattern.

The Milton Hershey School trust, which holds nearly 1.7 million shares of Hershey Co as a 10% beneficial owner, disposed of 20,000 shares across twelve transactions spanning two trading days in late April and early May. This sale represents routine institutional portfolio management—not insider sentiment—from a large shareholder required to file due to ownership size. The trust's track record at this ticker shows consistent execution: every prior sale at Hershey has been followed by stock declines, indicating disciplined timing on exits over multiple periods. The current sale comes as the stock trades noticeably below its 52-week high, though the company remains profitable with strong revenue fundamentals. The trust continues an observable pattern of steady dispositions across multiple windows, which is characteristic of institutional rebalancing rather than a signal of distress or conviction about the company's direction.