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HSY HERSHEY CO Insider Trading

Latest: Insider Sold $5.3M of Shares · Jul 2026

Multiple insiders have been active at HERSHEY CO (HSY): 7 distinct insiders account for 3 buy filings and 45 sell filings as of Jul 2026. Its highest-significance filing in the last 90 days: Trust Co Trustee In Trust For Milton Hershey School Hershey sold $5.3M, transaction dated Jul 2026.

48 filings analyzed · Latest 2026-07-15

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Buys
3
Sells
45
Insiders
7
Direction
Net selling

HERSHEY CO leadership

CEO
Kirk Tanner — President and Chief Executive Officer
General Counsel
James Turoff — Senior Vice President, General Counsel and Secretary
Chair
Huong Maria T. Kraus — Chairman of the Board

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a medium insider sell (n ≈ 4,738, 2024-2026). Past results don't predict the future. How we measure this ↗

July 2026
2026-07-15 10b5-1 Plan
medium
30,000 shares
$5,175,855
@ $172.53
Significance 4

Milton Hershey School trust sells 30,000 HSY shares (15 transactions across 3 days) for $5.2M via 10b5-1 plan

On 2026-07-13 through 2026-07-15, Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner holding 1,226,119 shares post-transaction, executed 15 separate sales totaling 30,000 shares for $5,175,854.92 at prices ranging from $169.78 to $177.23, with a blended average price of $172.53. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary. The sale represents a -2.4% reduction in holdings. Current HSY price is $170.27, down 6.0% over 30 days and 11.0% over 90 days from the recent window, and -28.9% from the 52-week high of $239.48. The multi-tranche execution across three consecutive trading days is consistent with systematic plan mechanics rather than a single-point decision. Investors should note this is a fiduciary entity disposing of a material stake in the context of recent price weakness.

2026-07-10 10b5-1 Plan
low
20,000 shares
$3,447,688
@ $172.38
Significance 3

Milton Hershey School trust sold 20,000 HSY shares for $3.4M across 8 transactions (July 9–10), per scheduled 10b5-1 plan.

The Milton Hershey School trust, a 10% owner of Hershey Co., executed 8 separate sales totaling 20,000 shares for $3,447,687.57 at a blended average price of $172.38. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning the sales were scheduled in advance rather than discretionary decisions. The trust remains a substantial holder with 1,256,119 shares post-transaction, a net reduction of 1.6% from pre-transaction holdings. HSY stock has declined 14.2% over the past 90 days and currently trades 27.5% below its 52-week high of $239.48, suggesting a broader market or sector headwind; the scheduled nature of this plan removes any inference about insider sentiment toward current conditions.

2026-07-08 10b5-1 Plan
medium
30,000 shares
$5,308,567
@ $176.95
Significance 6

Trust Co Trustee For Milton Hershey School sold 30,000 HSY shares for $5.3M across 3 days via 10b5-1 plan.

The Milton Hershey School Trust, a 10% owner of Hershey Co, executed 20 separate sales totaling 30,000 shares for $5,308,567.05 across July 6–8, 2026, via a scheduled 10b5-1 trading plan. The sales occurred at prices ranging from $173.80 to $182.18 with a blended average of $176.95, against the current market price of $174.41 (27.2% below the 52-week high of $239.48). This activity reduced the filer's holdings from 1,306,119 shares to 1,276,119 shares, a 2.3% reduction that maintains the 10% owner status. As a pre-arranged 10b5-1 plan, this transaction was scheduled and non-discretionary; the filer had executed five prior sales at HSY on 2026-07-01, suggesting a systematic liquidation pattern established in advance of recent market movement.

2026-07-06 10b5-1 Plan
medium
10,000 shares
$1,812,638
@ $181.26
Significance 5

Milton Hershey School trust sells 10,000 HSY shares for $1.8M at $181.26 avg; stock now $177.48, down 25.9% from high

The Milton Hershey School Trust, a 10% owner of The Hershey Company, executed 4 separate sales totaling 10,000 shares for $1,812,638.49 on 2026-07-02 under a pre-arranged 10b5-1 trading plan. The blended average price of $181.26 represents shares sold at prices between $179.66 and $182.18. At the current price of $177.48, the stock trades 25.9% below its 52-week high of $239.48 and has declined 14.2% over the past 90 days. The trust retained 1,306,119 shares post-transaction, representing a 0.8% reduction in holdings. As a scheduled disposition under a 10b5-1 plan, this sale reflects pre-arranged timing rather than discretionary market judgment, and follows 5 consecutive sales by the same filer on 2026-07-01.

2026-07-01 10b5-1 Plan
low
30,000 shares
$5,360,058
@ $178.67
Significance 4

Trust Co Trustee (10% Owner) executes 15 scheduled sales totaling 30,000 shares for $5,360,058.20 via 10b5-1 plan

Trust Co Trustee In Trust For Milton Hershey School Hershey sold 30,000 shares across 15 separate transactions between 2026-06-29 and 2026-07-01 for a combined $5,360,058.20 at a blended average price of $178.67, reducing holdings from 1,346,119 shares to 1,316,119 shares. This sale is part of a pre-arranged 10b5-1 trading plan, meaning the transaction was scheduled in advance and not discretionary. The stock is currently -25.4% from its 52-week high of $239.48 and has declined -4.2% over 30 days and -13.4% over 90 days. The filer retains 1,316,119 shares post-transaction, maintaining a substantial 10% owner position in the company.

June 2026
2026-06-29 10b5-1 Plan
low
20,000 shares
$3,561,015
@ $178.05
Significance 3

Milton Hershey School Trust sold 20,000 HSY shares across 10 transactions on 2026-06-25 and 2026-06-26 for $3,561,014.72 under 10b5-1 plan; retains 1,346,119 shares post-sale

Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner, executed 10 separate sales totaling 20,000 shares for $3,561,014.72 between June 25–26, 2026, via a pre-arranged 10b5-1 trading plan. The blended average price across all transactions was $178.05, while the current price stands at $181.58, reflecting a -6.4% pullback over the prior 30 days and -12.7% over 90 days from recent highs. As a scheduled transaction under a 10b5-1 plan, this sale was not discretionary and does not convey insider sentiment about near-term price direction. The filer retains substantial holdings of 1,346,119 shares post-transaction, maintaining meaningful exposure to the company despite the -1.5% reduction in share count.

2026-06-24 10b5-1 Plan
low
30,000 shares
$5,304,501
@ $176.82
Significance 3

Milton Hershey School trust sold 30,000 HSY shares for $5.3M over three days under 10b5-1 plan

Trust Co Trustee In Trust For Milton Hershey School Hershey executed 18 separate sales totaling 30,000 shares for $5,304,500.73 across June 22-24, 2026, reducing holdings by 2.1% to 1,366,119 shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled and executed according to a predetermined formula rather than a discretionary decision. The sales occurred as the stock has declined 6.0% over the prior 30 days and 13.0% over 90 days, trading 23.6% below the 52-week high of $239.48. The insider holds 1.37M shares post-transaction, maintaining a substantial position in the $41.0B market-cap company with a P/E of 37.43.

2026-06-22 10b5-1 Plan
medium
10,000 shares
$1,724,062
@ $172.41
Significance 4

Milton Hershey School Trust divests 10,000 HSY shares for $1.7M via 10b5-1 plan; stock down 12.3% in 30d, 20.6% in 90d.

Trust Co Trustee In Trust For Milton Hershey School Hershey executed 4 separate sales totaling 10,000 shares for $1,724,061.88 on 2026-06-18, with transaction prices ranging from $171.66 to $174.22. This sale reduces the trust's HSY holdings by 0.7% to 1,396,119 shares while maintaining its 10% ownership status. The filing is subject to a 10b5-1 trading plan, indicating scheduled execution rather than discretionary decision-making. Stock performance context shows HSY trading at $170.89 current price, -28.6% from the 52-week high of $239.48 and down 12.3% over 30 days and 20.6% over 90 days, indicating material recent weakness in valuation and market sentiment surrounding the company.

2026-06-17 10b5-1 Plan
low
30,000 shares
$5,402,614
@ $180.09
Significance 3

Milton Hershey School trust sold 30,000 shares (1.41M post-transaction) via 20 transactions for $5.4M under scheduled 10b5-1 plan

Trust Co Trustee In Trust For Milton Hershey School Hershey executed 20 separate sales totaling 30,000 shares for $5,402,614.24 at prices ranging from $172.75 to $184.13 across 2026-06-15 through 2026-06-17, per a pre-arranged 10b5-1 trading plan that removes discretionary intent. The 10% owner retained 1,406,119 shares post-transaction. The stock has declined 26.8% from its 52-week high of $239.48 and dropped 8.6% over the past 30 days, though this price action occurred after the scheduled sales window. The Milton Hershey School trust holds institutional/charitable status rather than individual insider profile, and the filing documents execution of pre-set trading instructions without indication of current-quarter conviction signals.

2026-06-15 10b5-1 Plan
low
20,000 shares
$3,626,751
@ $181.34
Significance 3

Milton Hershey School trust sold 20,000 HSY shares for $3.6M across 9 transactions on 2026-06-11/12 under 10b5-1 plan

Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner, executed 9 separate sales totaling 20,000 shares for $3,626,750.70 at blended average price $181.34 on 2026-06-11 and 2026-06-12. The transactions were conducted under a pre-arranged 10b5-1 trading plan, meaning the sales were scheduled and not discretionary. Post-transaction holdings of 1,436,119 shares represent a -1.4% reduction from the prior 1,456,119 shares. The stock currently trades at $181.11, down 24.4% from its 52-week high of $239.48 and down 16.8% over the past 90 days. Because this sale was executed under a 10b5-1 plan rather than as a discretionary trade, the timing reflects a pre-determined schedule rather than a tactical decision by the insider.

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