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EdgarHawk

Trust Co Trustee In Trust For Milton Hershey School Hershey

10% Owner

10% Owner

Latest: Insider selling · March 2026

29 filings analyzed · 2 companies · Latest 2026-06-24

Companies

Company Buys Sells Direction
HERSHEY CO HSY 0 368 Net selling
Willow Tree Capital Corp 1 0 Net buying

Activity

June 2026
2026-06-24 HERSHEY CO HSY
low
Sell
30,000 shares
$5,304,501
Significance 3/10

Milton Hershey School trust sold 30,000 HSY shares for $5.3M over three days under 10b5-1 plan

Trust Co Trustee In Trust For Milton Hershey School Hershey executed 18 separate sales totaling 30,000 shares for $5,304,500.73 across June 22-24, 2026, reducing holdings by 2.1% to 1,366,119 shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled and executed according to a predetermined formula rather than a discretionary decision. The sales occurred as the stock has declined 6.0% over the prior 30 days and 13.0% over 90 days, trading 23.6% below the 52-week high of $239.48. The insider holds 1.37M shares post-transaction, maintaining a substantial position in the $41.0B market-cap company with a P/E of 37.43.

2026-06-22 HERSHEY CO HSY
medium
Sell
10,000 shares
$1,724,062
Significance 4/10

Milton Hershey School Trust divests 10,000 HSY shares for $1.7M via 10b5-1 plan; stock down 12.3% in 30d, 20.6% in 90d.

Trust Co Trustee In Trust For Milton Hershey School Hershey executed 4 separate sales totaling 10,000 shares for $1,724,061.88 on 2026-06-18, with transaction prices ranging from $171.66 to $174.22. This sale reduces the trust's HSY holdings by 0.7% to 1,396,119 shares while maintaining its 10% ownership status. The filing is subject to a 10b5-1 trading plan, indicating scheduled execution rather than discretionary decision-making. Stock performance context shows HSY trading at $170.89 current price, -28.6% from the 52-week high of $239.48 and down 12.3% over 30 days and 20.6% over 90 days, indicating material recent weakness in valuation and market sentiment surrounding the company.

2026-06-17 HERSHEY CO HSY
low
Sell
30,000 shares
$5,402,614
Significance 3/10

Milton Hershey School trust sold 30,000 shares (1.41M post-transaction) via 20 transactions for $5.4M under scheduled 10b5-1 plan

Trust Co Trustee In Trust For Milton Hershey School Hershey executed 20 separate sales totaling 30,000 shares for $5,402,614.24 at prices ranging from $172.75 to $184.13 across 2026-06-15 through 2026-06-17, per a pre-arranged 10b5-1 trading plan that removes discretionary intent. The 10% owner retained 1,406,119 shares post-transaction. The stock has declined 26.8% from its 52-week high of $239.48 and dropped 8.6% over the past 30 days, though this price action occurred after the scheduled sales window. The Milton Hershey School trust holds institutional/charitable status rather than individual insider profile, and the filing documents execution of pre-set trading instructions without indication of current-quarter conviction signals.

2026-06-15 HERSHEY CO HSY
low
Sell
20,000 shares
$3,626,751
Significance 3/10

Milton Hershey School trust sold 20,000 HSY shares for $3.6M across 9 transactions on 2026-06-11/12 under 10b5-1 plan

Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner, executed 9 separate sales totaling 20,000 shares for $3,626,750.70 at blended average price $181.34 on 2026-06-11 and 2026-06-12. The transactions were conducted under a pre-arranged 10b5-1 trading plan, meaning the sales were scheduled and not discretionary. Post-transaction holdings of 1,436,119 shares represent a -1.4% reduction from the prior 1,456,119 shares. The stock currently trades at $181.11, down 24.4% from its 52-week high of $239.48 and down 16.8% over the past 90 days. Because this sale was executed under a 10b5-1 plan rather than as a discretionary trade, the timing reflects a pre-determined schedule rather than a tactical decision by the insider.

2026-06-10 HERSHEY CO HSY
low
Sell
30,000 shares
$5,289,314
Significance 4/10

Milton Hershey School trust sells 30,000 HSY shares across 3 days for $5.3M via scheduled 10b5-1 plan

Trust Co Trustee In Trust For Milton Hershey School Hershey (10% Owner) executed 18 separate sales totaling 30,000 shares for $5,289,314.25 on 2026-06-08, 2026-06-09, and 2026-06-10 at prices ranging from $173.99 to $183.39, reducing holdings by 2.0% from 1,486,119 to 1,456,119 shares. This disposition is part of a pre-arranged 10b5-1 trading plan and therefore reflects scheduled, non-discretionary activity rather than a discretionary market timing decision. The stock is currently trading at $176.61, down 26.2% from its 52-week high of $239.48 and down 18.0% over the prior 90 days. The trust's same-ticker prior five sales at HSY all resulted in negative 30-day and 90-day returns ranging from -4.9% to -6.7%, consistent with its cross-ticker track record showing avg 90d return of -5.6% following sells.

2026-06-08 HERSHEY CO HSY
low
Sell
20,000 shares
$3,674,722
Significance 3/10

Milton Hershey School Trust sold 20,000 HSY shares for $3.7M (blended avg $183.74) via 10b5-1 plan on Jun 4–5.

Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner, executed 11 separate sales totaling 20,000 shares for $3,674,721.86 under a pre-arranged 10b5-1 trading plan on 2026-06-04 and 2026-06-05. The blended average price of $183.74 reflects transaction prices that ranged from $180.71 to $187.25 across the two trading days. Post-transaction holdings stand at 1,486,119 shares, a -1.3% reduction from pre-transaction levels. The 10b5-1 flag indicates this was a scheduled, non-discretionary sale, removing any inference of timing-driven intent. Current price is $175.82, which represents a -26.6% decline from the 52-week high of $239.48, and the stock has declined -5.4% over 30 days and -19.7% over 90 days. This sale is consistent with the insider's prior trading pattern at HSY: five recent prior sells (2026-05-28 and 2026-05-29) showed negative 30- and 90-day returns ranging from -4.9% to -6.7%, though the scheduled nature of these transactions precludes characterization based on market timing.

2026-06-03 HERSHEY CO HSY
low
Sell
30,000 shares
$5,550,592
Significance 3/10

Milton Hershey School Trust sells 30,000 HSY shares over 3 days for $5.6M; scheduled 10b5-1 plan, not discretionary.

The Milton Hershey School Trust, a 10% owner, executed 21 separate sales totaling 30,000 shares ($5.6M) across June 1–3, 2026, reducing holdings by 2.0% to 1,506,119 shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning the sales were scheduled in advance and do not reflect discretionary decision-making. The blended average sale price of $185.02 sits within the recent trading range, and the current stock price of $183.20 is -23.5% from its 52-week high of $239.48. Historical context shows the insider's prior five sales at HSY all returned negative 30- and 90-day results (ranging from -4.9% to -6.7%), though the broader cross-ticker track record also shows an avg 90d return of -5.6% post-sale. The scheduled nature of this plan neutralizes timing interpretation; what matters is that a significant long-term holder executed a liquidity event consistent with a pre-planned divestment schedule rather than an ad hoc market judgment.

2026-06-01 HERSHEY CO HSY
low
Sell
20,000 shares
$3,914,898
Significance 3/10

Trust Co Trustee In Trust For Milton Hershey School (10% Owner) executes 6 scheduled sales totaling 20,000 shares for $3,914,898.30 at HSY on 2026-05-28/29.

This filing reflects 6 separate sales executed across two business days under a pre-arranged 10b5-1 trading plan, totaling 20,000 shares for $3,914,898.30 at a blended average price of $195.74. The trust retains 1,536,119 shares post-transaction, representing a -1.3% reduction in holdings. Because the transaction is scheduled under a 10b5-1 plan rather than discretionary, it does not convey information about insider confidence or market timing. The trust's cross-ticker track record shows an average 90-day return of +2.3% following prior sells, while same-ticker history at HSY over 5 prior trades shows 90-day returns ranging from +1.4% to +3.2%, all positive. Current price of $186.40 is -22.2% from the 52-week high of $239.48 and down -20.4% over 90 days, though the stock is up +2.2% in the past 30 days.

May 2026
2026-05-27 HERSHEY CO HSY
low
Sell
20,000 shares
$3,901,627
Significance 4/10

Milton Hershey School Trust sold 20,000 HSY shares in 12 transactions (May 26–27) for $3,901,626.77 via 10b5-1 plan.

Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner, executed 12 separate sales totaling 20,000 shares for $3,901,626.77 at a blended average price of $195.08 over two trading days. This sale reduces the trust's holdings by 1.3% to 1,556,119 shares, and the transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary. The current stock price of $197.82 is 17.4% below the 52-week high of $239.48, placing the sale prices in the lower-to-mid portion of the recent range. Looking at the trust's same-ticker history, the five prior HSY sales on 2026-05-20 each showed modest positive 30- and 90-day returns (ranging from +1.4% to +3.2%), suggesting a pattern of sales that historically did not precede sharp declines at this ticker.

2026-05-26 HERSHEY CO HSY
low
Sell
20,000 shares
$3,849,468
Significance 3/10

Milton Hershey School Trust (10% owner) sold 20,000 shares at blended $192.47 for $3.8M on 2026-05-21/22 under 10b5-1 plan.

Trust Co Trustee In Trust For Milton Hershey School Hershey, a 10% owner, executed 11 separate sales totaling 20,000 shares for $3,849,468.01 across May 21-22, with prices ranging from $187.70 to $194.60 and a blended average of $192.47. This sale is part of a pre-arranged 10b5-1 trading plan, meaning the transaction was scheduled in advance rather than a discretionary decision. Post-transaction holdings stand at 1,576,119 shares, representing a 1.3% reduction in the trust's position. The current stock price of $191.15 is 20.2% below the 52-week high of $239.48 and down 16.8% over the last 90 days, though the trust's prior five trades at HSY have all yielded small positive returns within 30–90 days (ranging from 1.4% to 3.2%).

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