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EdgarHawk

Buck Michele

Chairman, President and CEO

Director Officer
8 filings analyzed · 1 company · Latest 2025-07-31

Companies

Company Buys Sells Direction
HERSHEY CO HSY 0 20 Net selling

Activity

July 2025
2025-07-31 HERSHEY CO HSY
medium
Sell
19,290 shares
$3,742,260
Significance 5/10

Michele Buck sells 19,290 HSY shares at $194.00 ($3.7M); holdings drop to 193,624 shares (-9.1%)

Michele Buck, Hershey's Chairman, President and CEO, sold 19,290 shares at $194.00 on 2025-07-30, reducing his holdings by 9.1% to 193,624 shares. The sale occurred near the 52-week high ($203.25), with the stock currently trading at $186.13, down 8.4% from that peak. Buck's cross-ticker track record shows 20 prior sells with a 90-day well-timed rate of 100.00%, yet at HSY specifically, none of his prior five measurable transactions showed negative 90-day returns—the stock has risen 30 days post-sale on each instance where the outcome is measurable. The recent timing at $194.00 is moderately favorable relative to current levels, but the pattern of prior HSY sales followed by positive returns raises questions about whether this sale signals a directional view or reflects routine portfolio management near recent highs.

2025-07-24 HERSHEY CO HSY
medium
Sell
19,290 shares
$3,568,650
Significance 4/10

CEO Buck Michele sold 19,290 shares of HSY at $185.00 for $3,568,650.00; stock up 6.9% in 30 days but still -9.5% from 52-week high.

CEO Buck Michele sold 19,290 shares at $185.00, reducing holdings by 9.1% to 193,624 shares. The stock has appreciated 6.9% over the past 30 days and 12.6% over 90 days, though it remains 9.5% below the 52-week high of $203.25. His cross-ticker track record shows a 100.00% well-timed rate on prior sells (average 90d return -18.2%), but HSY-specific outcomes are mixed: his most recent measurable trade at this ticker (sold 2024-09-06) returned -4.7% in 30 days and -13.3% in 90 days. This sale follows two other dispositions at HSY within the past month (2025-07-21 and 2025-07-01), suggesting a pattern of ongoing sales rather than a one-time event. Revenue growth remains flat (+0.3% annually) and the stock trades at a P/E of 24.99, providing limited context for why sales are occurring at this juncture.

2025-07-23 HERSHEY CO HSY
medium
Sell
19,290 shares
$3,472,200
Significance 5/10

HSY CEO Buck Michele sells 19,290 shares at $180.00; stock at $183.23 (+5.8% in 30 days)

Buck Michele, Chairman, President and CEO of Hershey, sold 19,290 shares for $3,472,200.00 on 2025-07-21, reducing his stake by 9.1% to 193,624 shares post-transaction. The sale occurred near the stock's 52-week high, with HSY trading at $183.23 currently (9.8% below its 52-week peak of $203.25). Across his cross-ticker open-market history, Michele's 20 prior sells have underperformed with an average 90-day return of -18.2%, though his timing pattern shows 100.00% well-timed 90-day outcomes. At HSY specifically, his prior measurable sale from 2024-09-06 posted a -13.3% 90-day return, and recent sells in July and early July 2025 remain outcome-measurable only at the 30-day level. The company's fundamentals show modest annual revenue growth of +0.3% and a P/E of 24.90, positioning the stock at a moderate valuation relative to the broader market. The transaction itself represents disciplined-scale selling by leadership rather than signal of distress.

2025-07-03 HERSHEY CO HSY
high
Sell
19,290 shares
$3,375,750
Significance 6/10

CEO Buck Michele sells 19.3K HSY shares at $175.00 for $3.4M; holds 193.6K post-sale, extending pattern of well-timed HSY exits

Buck Michele (Chairman, President and CEO) sold 19,290 shares at $175.00 on 2025-07-01, reducing his HSY holdings by 9.1% to 193.6K shares. His prior three sales at HSY (all on 2024-09-06) all registered negative 90-day returns of -13.3%, -12.9%, and -12.6%, indicating a 100% well-timed exit pattern at this ticker. This sale occurs at $175.00 while HSY currently trades at $176.47, down 13.2% from its 52-week high of $203.25. His cross-ticker track record shows 100% well-timed execution on sells (20 prior sales, avg 90d return -18.3%). The combination of consistent prior success timing at HSY, substantial position reduction, and current price proximity to his sale price suggests material confidence in near-term downside risk, though fundamentals remain stable: revenue of $2.8B with modest 0.3% annual growth and P/E of 23.98 offer no obvious deterioration catalyst.

June 2025
2025-06-03 HERSHEY CO HSY
high
Sell
31,210 shares
$5,018,568
Significance 6/10

CEO Michele Buck sold 31,210 shares at $160.80 for $5,018,568 on May 30, reducing stake by -13.9%

Michele Buck, Chair, President and CEO of Hershey, executed 2 separate sales totaling 31,210 shares for $5,018,568.00 at $160.80 per share on 2025-05-30, reducing holdings from 224,834 to 193,624 shares (-13.9%). The sale occurred when stock is -19.8% from its 52-week high of $203.25, and Buck's prior 5 sales at HSY were uniformly well-timed at the 90-day mark, with negative returns ranging from -2.0% to -14.6%, indicating a pattern of selling before subsequent declines. The company shows modest fundamentals with $2,805,419,000.00 in latest quarterly revenue and annual revenue growth of +0.3%, and at a P/E of 22.16, the timing of this large disposition by the CEO warrants attention given the historical precision of his exits at this ticker.

September 2024
2024-09-09 HERSHEY CO HSY
high
Sell
27,203 shares
$5,451,558
Significance 6/10

Hershey CEO Michele Buck sold 27,203 shares for $5,451,557.66 across 3 transactions at $200.40 avg on 2024-09-06.

Michele Buck, CEO of Hershey, executed 3 separate sales totaling 27,203 shares for $5,451,557.66 at an average price of $200.40 on 2024-09-06, reducing her holdings by 14.2% from 191,677 to 164,474 shares. The stock currently trades at $203.25, only 1.4% above her blended transaction price and near its 52-week high. Across his cross-ticker track record, Buck's prior sells have achieved a 100.00% well-timed rate at the 90-day mark, and at Hershey specifically, all 3 prior measurable sales (July 2023) declined between -6.1% and -6.4% within 30 days and -21.2% to -21.5% within 90 days. The recent sales on 2024-09-04 and 2024-08-21 remain unmeasured but align with a consistent pattern of CEO equity reduction at favorable near-peak valuations.

2024-09-05 HERSHEY CO HSY
high
Sell
4,765 shares
$948,995
Significance 6/10

Buck Michele (CEO) sold 4,765 HSY shares at $199.16 on 2024-09-04; prior 4 HSY sales all showed negative 90-day returns

Buck Michele, the Chairman, President and CEO, sold 4,765 shares of HERSHEY CO at $199.16 on 2024-09-04, reducing his holdings from 169,239 shares to 164,474 shares. His cross-ticker track record shows a 100.00% well-timed rate across 20 prior sells with an average 90-day return of -19.8%, indicating a consistent pattern of selling before declines. More specifically at HSY, his prior 4 measurable sales (all on 2023-07-14) each resulted in negative 90-day returns ranging from -21.2% to -21.5%, establishing a 100% well-timed rate at this ticker. The current stock price of $198.10 is -7.4% from its 52-week high, and the transaction occurs shortly after another sale on 2024-08-21, suggesting continued insider activity in the name.

August 2024
2024-08-22 HERSHEY CO HSY
high
Sell
2,632 shares
$524,738
Significance 6/10

CEO Michele Buck sold 2,632 shares of HSY at $199.37; stock now -10.6% from 52-week high despite +7.2% annual revenue growth.

Michele Buck, Chairman, President and CEO, sold 2,632 shares of Hershey at $199.37 on 2024-08-21, reducing holdings from 167,106 to 164,474 shares. The stock currently trades at $195.56, -10.6% below its 52-week high of $218.78, and the sale price of $199.37 was notably above current levels. Examining Buck's HSY-specific history reveals a striking pattern: all 5 prior trades at this ticker occurred on 2023-07-14, each resulting in negative 90-day returns ranging from -21.2% to -21.5%, with a 100% well-timed rate at the 90-day mark. The cross-ticker track record is similarly impressive, showing 20 prior sells with a 100% 90-day well-timed rate and an average 90-day return of -19.7%. This current sale, executed at $199.37, occurred before the subsequent -10.6% decline from the 52-week peak, continuing a demonstrable pattern of sales that have preceded price depreciation. For context, the company reported $2.1B in latest-quarter revenue with +7.2% annual growth, a P/E of 23.70, and $43.8B market cap—fundamentals that do not obviously signal distress, yet the insider's repeated well-timed exits suggest awareness of valuation or momentum headwinds ahead of market recognition.

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