Michele Buck sells 19,290 HSY shares at $194.00 ($3.7M); holdings drop to 193,624 shares (-9.1%)
Michele Buck, Hershey's Chairman, President and CEO, sold 19,290 shares at $194.00 on 2025-07-30, reducing his holdings by 9.1% to 193,624 shares. The sale occurred near the 52-week high ($203.25), with the stock currently trading at $186.13, down 8.4% from that peak. Buck's cross-ticker track record shows 20 prior sells with a 90-day well-timed rate of 100.00%, yet at HSY specifically, none of his prior five measurable transactions showed negative 90-day returns—the stock has risen 30 days post-sale on each instance where the outcome is measurable. The recent timing at $194.00 is moderately favorable relative to current levels, but the pattern of prior HSY sales followed by positive returns raises questions about whether this sale signals a directional view or reflects routine portfolio management near recent highs.