Director Anita M. Sands sold 16,445 NOW shares at $90.14; stock now at $103.42, down -51.1% from 52-week high. Her 5 prior NOW sales all well-timed (90d rate 100%).
Anita M. Sands, a director of ServiceNow, sold 16,445 shares at $90.14 on 2026-05-14, reducing her holdings from 46,535 to 30,090 shares (-35.3% reduction). This sale occurred when NOW was trading below its 52-week high and has subsequently risen to $103.42, indicating the director sold ahead of a price recovery. Her track record at ServiceNow is notable: all 5 of her prior sells at this ticker were well-timed, with each followed by negative 90-day returns ranging from -79.5% to -82.5%, establishing a 100% success rate in selling before declines. This current transaction, however, differs in timing outcome—the stock has risen +7.0% over the past 30 days rather than falling—breaking the pattern of her prior well-timed sales at this ticker. For a director of a high-growth SaaS company (revenue $3.8B, +20.9% YoY growth), the significance lies in whether this sale represents a change in her historically precise selling discipline or a temporary market fluctuation.