NOW ServiceNow, Inc. Insider Trading

Director Anita M. Sands sold 16,445 NOW shares at $90.14; stock now at $103.42, down -51.1% from 52-week high. Her 5 prior NOW sales all well-timed (90d rate 100%).

Anita M. Sands, a director of ServiceNow, sold 16,445 shares at $90.14 on 2026-05-14, reducing her holdings from 46,535 to 30,090 shares (-35.3% reduction). This sale occurred when NOW was trading below its 52-week high and has subsequently risen to $103.42, indicating the director sold ahead of a price recovery. Her track record at ServiceNow is notable: all 5 of her prior sells at this ticker were well-timed, with each followed by negative 90-day returns ranging from -79.5% to -82.5%, establishing a 100% success rate in selling before declines. This current transaction, however, differs in timing outcome—the stock has risen +7.0% over the past 30 days rather than falling—breaking the pattern of her prior well-timed sales at this ticker. For a director of a high-growth SaaS company (revenue $3.8B, +20.9% YoY growth), the significance lies in whether this sale represents a change in her historically precise selling discipline or a temporary market fluctuation.

Chief People & AI Enblmt. Off. Canney sells 8,927 shares of ServiceNow at $89.60; prior NOW sales 5 of 5 well-timed with -79-80% 90d returns

Canney Jacqueline P, Chief People & AI Enablement Officer, sold 8,927 shares at $89.60, reducing holdings by 23.2% to 29,531 shares and generating $799,868.13 in proceeds. This sale is contextually significant because her prior 5 trades at NOW exhibited perfect timing: all 5 prior sales achieved negative 90-day returns ranging from -79.1% to -80.4%, indicating she has consistently sold before subsequent share-price declines. Her cross-ticker track record reinforces this pattern, with 10 prior sells averaging -78.6% 90-day returns and a 100.00% well-timed rate. The current environment shows NOW trading -56.7% from its 52-week high of $208.94 and down -30.2% over 90 days, aligning with the directional pattern her prior sales have preceded. While fundamentals remain solid (revenue $3.8B, +20.9% growth, P/E 53.23), the timing pattern of her prior sales at this specific ticker warrants investor attention given the demonstrated predictive consistency of her exit decisions.

ServiceNow CEO William McDermott buys 28,682 shares ($3.0M) at $104.60; stock down 47.6% from 52-week high, valuations elevated at 55.83 P/E.

CEO William McDermott purchased 28,682 shares across 2 transactions totaling $3,000,057.97 at an average price of $104.60, increasing his holdings by +22.1% to 158,234 shares. The purchase occurs against a backdrop of significant recent price deterioration: the stock is down 47.6% from its 52-week high of $208.94, down 6.5% over 30 days, and down 33.6% over 90 days. Notably, McDermott's prior 5 sales at ServiceNow (all on 2025-08-28) each delivered well-timed 90-day returns, demonstrating a consistent pattern of selling before subsequent declines; his cross-ticker track record shows a 100.00% well-timed rate on 20 prior sells with an average 90-day return of -82.5%. The company's fundamentals remain solid—$3.4B quarterly revenue, +20.9% annual growth, and $502.0M net income—but the P/E of 55.83 remains elevated relative to the broader market. This buy follows months of sharp underperformance and an insider whose sell timing at this ticker has been flawless, raising the question of whether this purchase signals confidence in a rebound or is simply a disciplined insider adding at depressed levels after his prior divestments were vindicated.

Fipps Paul (President, Global Customer Ops) sold 9,641 shares of NOW at $105.93 on 2026-02-18 under pre-arranged 10b5-1 plan

Fipps Paul sold 9,641 shares of ServiceNow on 2026-02-18 for $1,021,271.13 under a 10b5-1 trading plan adopted on 2025-11-19, reducing his holdings from 21,397 shares to 11,756 shares. This transaction is part of a pre-arranged schedule and does not reflect discretionary trading decisions. The sale represents a material reduction in his stockholding, though the predetermined nature of the 10b5-1 plan limits inference about current sentiment toward the company. Investors should note that scheduled sales under such plans execute according to formulaic rules independent of market conditions or company-specific developments.

Director Sands sells 1,097 shares of NOW for $1.0M at blended avg $915.11; retains 9.3K shares post-transaction

Anita M. Sands executed 6 separate sales totaling 1,097 shares for $1,003,873.15 on 2025-08-29 at prices ranging from $912.24 to $918.82. The sale represents a -10.5% reduction in her NOW holdings, bringing her from 10,404 to 9,307 shares post-transaction. In her cross-ticker track record, her prior sell showed a 90-day return of -82.4%, and her prior sale at ServiceNow on 2024-11-25 also exhibited a -79.2% 90-day return; both instances fall within a 100.00% well-timed rate, meaning stock declined after the sales. The current stock price of $182.28 is -22.1% from the 52-week high and -10.0% over 90 days. ServiceNow's fundamentals remain solid with annual revenue growth of +22.4% and a P/E of 22.81, suggesting the sale occurred amid strong business performance rather than operational deterioration.

ServiceNow CEO William McDermott sold 5,825 shares for $5.3M on 2025-08-28 under 10b5-1 plan adopted 2025-02-27

Chairman & CEO William McDermott executed 20 separate sales totaling 5,825 shares for $5,339,368.48 at prices ranging from $900.00 to $928.68, reducing his holdings by 46.8% from 12,439 to 6,614 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-02-27, indicating the sales were scheduled rather than discretionary. The consistent execution across multiple price levels and the substantial reduction in his stake represent a material change in CEO ownership, though the scheduled nature of the plan removes any timing inference from this specific filing.

ServiceNow President Paul Fipps sold 1,452 shares ($1.3M) at $895.06; reduced holdings by -76.1%

Paul Fipps, President of Global Customer Ops, executed a substantial sale of 1,452 shares at $895.06 on 2025-08-20, reducing his holdings from 1,909 shares to 456 shares (a -76.1% reduction in position size). The transaction valued at $1,299,999.36 occurred in a context where the stock trades at $175.39 currently, -25.1% from its 52-week high of $234.08 and down -8.9% over the past 30 days and -12.7% over 90 days. ServiceNow's fundamentals remain solid with annual revenue growth of +22.4%, a P/E of 21.95, and a $36.5B market cap, suggesting the sale was not driven by near-term distress. The timing and magnitude of the liquidation—reducing accumulated holdings to a minimal 456 shares—warrant attention to whether this reflects personal liquidity needs, portfolio rebalancing, or broader confidence signals about forward prospects.

ServiceNow GC Elmer Russell S sells 1,698 shares ($1.5M) via 10b5-1 plan; retains 4,332 shares

Elmer Russell S, who was General Counsel at the time, sold 1,698 shares at $884.26 on 2025-08-20 for a total value of $1,501,473.48 under a pre-arranged 10b5-1 trading plan adopted on 2025-05-21. The sale represents a 28.2% reduction of his pre-transaction holding of 6,030 shares, leaving him with 4,332 shares post-transaction. Because this transaction is scheduled under a 10b5-1 plan rather than discretionary, it does not reflect timing judgment or current conviction; it reflects a predetermined execution calendar set nearly three months earlier. Investors should note his substantial remaining position of 4,332 shares indicates continued material stake in the company.

ServiceNow CEO McDermott sells 1,585 shares at $900.00 under pre-arranged 10b5-1 plan adopted 2025-02-27

McDermott William R, ServiceNow's Chairman & CEO, executed a sale of 1,585 shares at $900.00 on 2025-08-19 under a pre-arranged 10b5-1 trading plan adopted on 2025-02-27. This is a scheduled transaction, not a discretionary trade, meaning the timing and volume were determined in advance and do not reflect current assessments of company prospects. Post-transaction, McDermott holds 12,439 shares, a reduction of 11.3% from his prior 14,024 shares. The scheduled nature of this sale under Rule 10b5-1 limits the ability to draw inferences about insider sentiment from the timing of this particular trade.

Vice Chairman Tzitzon Nicholas sold 1,719 shares of NOW at $866.45 for $1,489,427.55 under 10b5-1 plan

Tzitzon Nicholas sold 1,719 shares at $866.45 on 2025-08-18, reducing his holdings from 4,719 shares to 3,000 shares. The transaction was executed under a 10b5-1 trading plan adopted on 2025-02-28, meaning it was scheduled and non-discretionary rather than responsive to current market conditions. The sale reduced his shareholding by -36.4% relative to his pre-transaction holdings. As a scheduled trade under a pre-arranged plan, this transaction does not reflect a discretionary judgment about ServiceNow's current prospects.