MAX MediaAlpha, Inc. Insider Trading

Steven Yi sells 94,790 shares ($1.4M) at MAX via scheduled 10b5-1 plan; holds 2.46M shares post-sale.

Steven Yi executed 2 separate sales totaling 94,790 shares for $1,361,659.78 on 2026-07-16 and 2026-07-17 at blended average price of $14.37, reducing his holdings from 2,554,480 shares to 2,459,690 shares. This transaction is part of a pre-arranged 10b5-1 trading plan and is therefore scheduled rather than discretionary. In Yi's cross-ticker track record, 2 prior open-market sells averaged 30-day and 90-day returns of -38.9% and -45.5% respectively. The current stock price of $14.12 is 4.0% below the 52-week high of $14.70, though the stock has risen 40.9% over the past 30 days and 40.4% over 90 days. MediaAlpha's fundamentals show revenue of $310,004,000.00 with net income of $11,467,000.00 and annual revenue growth of 28.8%.

Steven Yi sells 161,489 shares at $14.13 average across 3 transactions under 10b5-1 plan

Steven Yi executed 3 separate sales totaling 161,489 shares for $2,282,519.01 under a pre-arranged 10b5-1 trading plan, reducing his holdings from 2,715,969 shares to 2,554,480 shares. The sales occurred at a blended average price of $14.13, with current price at $14.19, placing the transactions near the recent 52-week high of $14.39. His prior open-market sells across all tickers averaged 90-day returns of -45.5%, while his most recent prior sale at MAX on 2026-07-01 had outcomes not yet measurable. The scheduled nature of the 10b5-1 plan removes discretion from the timing decision, though the sales occur within a broader context where the stock has risen 44.2% over the past 30 days and 41.5% over 90 days.

Director Eugene Nonko sells 76,307 shares for $1,059,661.69 at MediaAlpha via 10b5-1 plan; holds 1,119,575 shares post-transaction.

Eugene Nonko executed 6 separate sales totaling 76,307 shares for $1,059,661.69 on 2026-07-06 through 2026-07-08 at blended average price $13.89, reducing his holdings from 1,195,882 to 1,119,575 shares (-6.4%). This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it is scheduled rather than discretionary. His prior sales at MediaAlpha (5 prior trades) have shown 30-day declines, with the most recent showing -11.1% and -14.0% returns over 30 days. Current stock price is $13.55, approximately -5.8% from the 52-week high of $14.39, while the 30-day and 90-day price changes are +47.8% and +45.2% respectively, indicating significant recent upward momentum in the stock price.

Steven Yi sells 96,000 shares (96.0K) of MAX at $12.90 via 10b5-1 plan; retains 2,759,690 shares post-sale

Steven Yi sold 96,000 shares of MediaAlpha on 2026-07-01 at $12.90 per share as part of a pre-arranged 10b5-1 trading plan, reducing his holdings by 3.4% to 2,759,690 shares. This is a scheduled transaction, not a discretionary decision, limiting inference about insider conviction or market timing. The stock has appreciated 36.9% over the prior 30 days and 36.8% over 90 days, trading at $12.80 currently—only 8.0% below its 52-week high. Yi's prior open-market sales at MediaAlpha (1 trade on 2024-10-30) showed negative returns of -38.9% at 30 days and -45.5% at 90 days, but 10b5-1 transactions follow predetermined schedules and should not be interpreted through historical timing patterns.

Director Nonko Eugene sells ~115K shares across three days, dumping roughly 8% of holdings as stock recovers from recent lows.

Nonko Eugene, a MediaAlpha board member, executed a systematic liquidation of shares over three consecutive trading days, offloading approximately 115,000 shares totaling over $1.1 million. The timing is noteworthy: the stock has recovered sharply from its recent lows and is currently trading well below its yearly highs, yet the director chose this recovery window to exit a meaningful portion of his stake. The sales were spread across multiple tranches at consistent pricing, suggesting a deliberate unwinding rather than a forced liquidation. While MediaAlpha itself remains profitable with solid revenue growth, this coordinated director selling during a relative strength period typically signals either portfolio rebalancing or a degree of caution about near-term prospects—particularly striking because most insider purchases happen during pullbacks, not recoveries.

Director Nonko Eugene sells 132,203 shares of MAX for $1,323,576.12 in 6 separate transactions

Nonko Eugene, a director at MediaAlpha, executed 6 separate sales totaling 132,203 shares for $1,323,576.12 across March 2–4, 2026, reducing his holdings from 1,514,123 shares to 1,381,920 shares (-8.7%). The sales occurred at an average price of $10.01, only 2.3% below the current price of $10.25, and the stock is currently down 24.0% over 90 days and 25.2% from its 52-week high of $13.71. While his prior open-market sell activity shows a 90-day well-timed rate of 100.00% (his prior sale in October 2024 returned -45.5% in 90 days), timing characterization is not applicable to interpret this specific transaction without confirmation of scheduling details. MediaAlpha shows solid fundamentals with annual revenue growth of +28.8% and a P/E of 22.28, though the stock remains significantly below its recent highs.

Director Kathy P Vrabeck bought 31,000 shares of MAX at $9.60, raising holdings 31.4% to 129,657 shares.

Vrabeck, a director of MediaAlpha, purchased 31,000 shares at $9.60 on 2025-08-12, expanding her stake by 31.4% from 98,657 to 129,657 shares. The transaction occurs with the stock trading at $10.45 currently, down 49.6% from its 52-week high of $20.73, providing some context for valuation relative to recent peaks. The company is reporting strong revenue growth of +122.8% year-over-year against $251.6M in latest quarterly revenue, though it is unprofitable with $-18.7M net income. This open-market purchase by a board member during a period of relative weakness from the 52-week high, combined with an elevated P/E multiple of 33.71 in a loss-making context, warrants attention to the director's conviction relative to fundamental performance trends.

Steven Yi sold 72,000 shares of MAX at $20.66; stock now at $16.38, down 26.2% from 52-week high.

Yi Steven executed a sale of 72,000 shares at $20.66 on 2024-10-30, reducing holdings from 2.38M to 2.31M shares. The stock has since declined 26.2% from its 52-week high of $22.20 and currently trades at $16.38, suggesting the sale occurred near a local peak. MediaAlpha's fundamentals present concern: the company reported annual revenue growth of -15.4% and was unprofitable over its most recent full fiscal year, with only $3.6M in net income against $178.3M in latest quarterly revenue. The combination of negative revenue growth, unprofitability, and substantial stock price deterioration since the transaction raises questions about the company's operational trajectory and competitive positioning.

Insider Nonko Eugene sold 72,000 MAX shares at $20.67; stock now $16.38, down 26.2% from 52-week high amid revenue decline.

Nonko Eugene sold 72,000 shares (4.4% of pre-transaction holdings) at $20.67 on 2024-10-30, realizing $1,487,959.20. The sale occurred near MediaAlpha's 52-week high of $22.20, and the stock has since declined to $16.38, down 9.0% in the 30 days following the transaction. Contextually, the company reported annual revenue decline of -15.4% year-over-year and was unprofitable over its most recent full fiscal year, suggesting structural headwinds that may have influenced the timing of the divestiture. The insider retained 1,550,990 shares post-transaction, maintaining substantial holdings despite the sale.