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EdgarHawk

Nonko Eugene

See Remarks

Director Officer

Latest: Director selling · April 2026

3 filings analyzed · 1 company · Latest 2026-04-29

Companies

Company Buys Sells Direction
MediaAlpha, Inc. MAX 0 13 Net selling

Activity

April 2026
2026-04-29 MediaAlpha, Inc. MAX
medium
Sell
115,132 shares
$1,154,015
Significance 4/10

Director Nonko Eugene sells ~115K shares across three days, dumping roughly 8% of holdings as stock recovers from recent lows.

Nonko Eugene, a MediaAlpha board member, executed a systematic liquidation of shares over three consecutive trading days, offloading approximately 115,000 shares totaling over $1.1 million. The timing is noteworthy: the stock has recovered sharply from its recent lows and is currently trading well below its yearly highs, yet the director chose this recovery window to exit a meaningful portion of his stake. The sales were spread across multiple tranches at consistent pricing, suggesting a deliberate unwinding rather than a forced liquidation. While MediaAlpha itself remains profitable with solid revenue growth, this coordinated director selling during a relative strength period typically signals either portfolio rebalancing or a degree of caution about near-term prospects—particularly striking because most insider purchases happen during pullbacks, not recoveries.

March 2026
2026-03-04 MediaAlpha, Inc. MAX
medium
Sell
132,203 shares
$1,323,576
Significance 5/10

Director Nonko Eugene sells 132,203 shares of MAX for $1,323,576.12 in 6 separate transactions

Nonko Eugene, a director at MediaAlpha, executed 6 separate sales totaling 132,203 shares for $1,323,576.12 across March 2–4, 2026, reducing his holdings from 1,514,123 shares to 1,381,920 shares (-8.7%). The sales occurred at an average price of $10.01, only 2.3% below the current price of $10.25, and the stock is currently down 24.0% over 90 days and 25.2% from its 52-week high of $13.71. While his prior open-market sell activity shows a 90-day well-timed rate of 100.00% (his prior sale in October 2024 returned -45.5% in 90 days), timing characterization is not applicable to interpret this specific transaction without confirmation of scheduling details. MediaAlpha shows solid fundamentals with annual revenue growth of +28.8% and a P/E of 22.28, though the stock remains significantly below its recent highs.

November 2024
2024-11-01 MediaAlpha, Inc. MAX
high
Sell
72,000 shares
$1,487,959
Significance 6/10

Insider Nonko Eugene sold 72,000 MAX shares at $20.67; stock now $16.38, down 26.2% from 52-week high amid revenue decline.

Nonko Eugene sold 72,000 shares (4.4% of pre-transaction holdings) at $20.67 on 2024-10-30, realizing $1,487,959.20. The sale occurred near MediaAlpha's 52-week high of $22.20, and the stock has since declined to $16.38, down 9.0% in the 30 days following the transaction. Contextually, the company reported annual revenue decline of -15.4% year-over-year and was unprofitable over its most recent full fiscal year, suggesting structural headwinds that may have influenced the timing of the divestiture. The insider retained 1,550,990 shares post-transaction, maintaining substantial holdings despite the sale.

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