APPF APPFOLIO INC Insider Trading

10% Owner Maurice J Duca sold 11,387 shares at avg $180.64 via scheduled 10b5-1 plan; 11.4K shares, $2.1M proceeds.

Maurice J Duca, a 10% owner of AppFolio Inc (APPF), executed 8 separate sales totaling 11,387 shares for $2,056,970.37 on July 15–16, 2026, at a blended average price of $180.64, reducing his holdings from 147,627 shares to 136,240 shares (-7.7%). This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-03-13, meaning the sales were scheduled and not discretionary. The current price of $179.73 is -44.9% from the 52-week high of $326.04, and the stock has recovered +21.0% over the past 30 days and +14.9% over 90 days. Notably, Duca has completed 5 prior sales at this same ticker on July 10 and 13, 2026, all outcomes not yet measurable. His cross-ticker track record across 20 prior sells shows a modest average 30-day return of +0.5% but a concerning average 90-day return of -17.3%, though this outcome pattern does not apply to scheduled plan executions. The scheduled nature of this sale, combined with sustained selling activity over multiple consecutive days and the stock's current distance from its 52-week peak, warrants investor attention to the plan's intended duration and total anticipated volume.

10% Owner Maurice J Duca sells 11,000 shares (11.0K) for $1,981,605.00 under pre-arranged 10b5-1 plan at APPF.

Maurice J Duca, a 10% owner of AppFolio Inc, executed 6 separate sales totaling 11,000 shares (11.0K shares) for $1,981,605.00 via a pre-arranged 10b5-1 trading plan adopted on 2026-03-13, reducing his holdings by 7.2% from 153,200 to 142,200 shares. The sales occurred at prices of $180.00 and $180.15 across July 10 and July 13, 2026, while the stock currently trades at $174.46, down 46.5% from its 52-week high of $326.04. Duca's historical pattern at APPF shows five prior sales, each followed by negative 90-day returns (ranging from -16.5% to -17.2%), indicating his past sales have preceded declines; however, this transaction's timing derives from a scheduled plan, not discretionary decision-making, and therefore does not reflect forward-looking judgment. The stock has recovered 8.2% over the past 30 days and 12.7% over 90 days, placing recent price action in the context of earlier weakness and partial recovery.

10% Owner Maurice J Duca sold 10,700 shares at blended avg $180.34 via scheduled 10b5-1 plan; retains 147,900 shares post-transaction.

Maurice J Duca, a 10% owner of AppFolio Inc, executed 3 separate sales totaling 10,700 shares for $1,929,626.00 under a pre-arranged 10b5-1 trading plan adopted on 2026-03-13. The sales reduce his holdings by 6.7% from 158,600 to 147,900 shares. Because this transaction is scheduled rather than discretionary, timing characterizations are not applicable. Across his same-ticker history at APPF, prior sells have shown a consistent pattern of negative average 90-day returns (ranging from -16.5% to -17.2%), suggesting his historical exit points have preceded subsequent stock appreciation; however, this scheduled plan removes any inference of discretionary market judgment from this particular sale.

APPF CEO sold 3,584 shares for $546.6K via 10b5-1 plan; retains 76.5K shares post-sale.

Trigg William Shane, APPF's CEO, executed three separate sales totaling 3,584 shares for $546,573.38 on 2026-05-15 at blended average price $152.50, reducing his holdings from 80,131 to 76,547 shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it is scheduled rather than discretionary. The sale represents -4.5% of pre-transaction holdings, and the CEO remains a substantial shareholder with 76.5K shares post-transaction. Importantly, his prior five sales at APPF (all on 2026-02-17) generated subsequent 30-day returns ranging from -0.1% to -6.4%, and 90-day returns from -5.5% to -11.4%, establishing a pattern of post-sale downside at this specific ticker; however, the 10b5-1 flag indicates this current sale timing is predetermined and not discretionary, so prior timing outcomes should not be interpreted as predictive of this transaction's market implications.

CEO Trigg William Shane sold 6,963 shares for $1,181,857.70 via 10b5-1 plan on 2026-02-17

Trigg William Shane, Chief Executive Officer of AppFolio Inc, executed 11 separate sales totaling 6,963 shares for $1,181,857.70 on 2026-02-17, reducing his holdings from 59,883 shares to 52,920 shares (an 11.6% reduction). The transaction was conducted at prices ranging from $167.04 to $178.30 per share, with a blended average price of $169.73. This sale was part of a pre-arranged 10b5-1 trading plan, meaning the transactions were scheduled in advance and not discretionary decisions made in response to current market conditions. As a scheduled divestiture under a Rule 10b5-1 plan, this filing reflects a predetermined trading schedule rather than a response to company-specific developments or market timing.

CEO Trigg William Shane sells 3,947 shares for $949,051.59 under pre-arranged 10b5-1 plan; retains 51,530 shares.

Trigg William Shane executed 9 separate sales totaling 3,947 shares for $949,051.59 at prices ranging from $237.31 to $247.35, reducing his holdings by 7.1% to 51,530 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-08-14, indicating the sales were scheduled and not discretionary. The blended average price of $240.45 reflects a series of orderly executions across a single trading day. With the transaction occurring on a pre-set schedule rather than in response to current market conditions, the filing reflects a predetermined capital allocation decision rather than a signal tied to contemporaneous business developments.

CEO Trigg William Shane sold 4,000 shares at $276.95 average on 2025-09-10 for $1.1M, reducing holdings 6.3%

William Shane, CEO of AppFolio Inc, executed 3 separate sales totaling 4,000 shares for $1,107,786.08 at an average blended price of $276.95 on 2025-09-10, retaining 59,556 shares post-transaction. The timing warrants attention: his prior 5 trades at APPF show 3 of 4 measurable sales were well-timed at the 90-day mark (negative post-sale returns), and his broader cross-ticker track record exhibits a 76.92% well-timed selling rate across 14 prior sells with -5.3% average 90-day return. Current price of $280.22 sits -12.8% from the 52-week high and represents a +5.6% move in the past 30 days, though the stock has advanced +27.0% over 90 days—a period that will become instructive for evaluating whether this sale preceded further gains or a reversal.

10% Owner Maurice Duca sold 3,700 shares of APPF for $1.0M via pre-arranged 10b5-1 plan on 2025-08-27

Maurice Duca, a 10% owner of AppFolio Inc, executed 6 separate sales totaling 3,700 shares for $1,019,782.00 at an average price of $275.62 per share. Post-transaction holdings of 39,000 shares represent an 8.7% reduction versus pre-transaction levels of 42,700 shares. This activity was part of a pre-arranged 10b5-1 trading plan adopted on 2024-12-13, indicating these sales were scheduled rather than discretionary. The multi-tranche execution across narrow price ranges ($275.38–$277.50) reflects systematic, non-opportunistic disposition consistent with plan mechanics.

10% owner DUCA sells 12,900 shares across 11 trades for $3,556,303.52 under pre-arranged 10b5-1 plan

DUCA MAURICE J, a 10% owner of AppFolio Inc, executed 11 separate sales totaling 12,900 shares for $3,556,303.52 at a blended average price of $275.68 on August 22, 25, and 26, 2025. This represents a 24.3% reduction in his holdings from 53,100 shares to 40,200 shares post-transaction. The filing is flagged as part of a pre-arranged 10b5-1 trading plan adopted on 2024-12-13, meaning the sales were scheduled and not discretionary decisions made in response to current market conditions. The consistent pricing across all 11 trades (range $275.40–$276.80) and the multi-day execution pattern reflect the mechanical nature of a structured plan rather than reactive trading.

CEO William Shane sells 3,012 shares of APPF at $264.98 for $798.1K; stock up 7.6% in 30d, 30.9% in 90d.

William Shane, Chief Executive Officer of AppFolio Inc, sold 3,012 shares (3.0K shares) at $264.98 on 2025-08-15, reducing his stake to 63,556 shares (63.6K shares), a -4.5% decrease from pre-transaction holdings. The stock has rallied substantially since the sale: +7.6% over the past 30 days and +30.9% over the past 90 days, indicating this particular sale was poorly timed relative to subsequent price appreciation. Examining his same-ticker history at APPF, 4 of his 5 prior sells posted negative 90-day returns (well-timed), but this transaction sits in a period of strong upside momentum. The company's fundamentals remain robust, with annual revenue growth of +28.0%, net income of $35,980,000.00 ($36.0M), and a P/E of 47.94, providing no obvious signal of underlying deterioration that would justify opportunistic selling into strength.