DUCA MAURICE J

10% Owner Maurice J Duca sold 3,700 shares for $1.0M on 2025-08-27, retaining 39,000 shares; heavy selling continues after August 26 transactions

Maurice J Duca, a 10% owner of APPF, executed 6 separate sales totaling 3,700 shares (3.7K shares) for $1,019,782.00 ($1.0M) on 2025-08-27, with transaction prices ranging from $275.38 to $277.50 and a blended average of $275.62. This follows immediately on consecutive sales on 2025-08-26 and 2025-08-25, suggesting a concentrated liquidation pattern within a 3-day window. Post-transaction, Duca holds 39,000 shares (39.0K shares), down from 42,700 shares (42.7K shares), representing an 8.7% reduction in his position. The stock currently trades at $277.38, within 0.6% of the blended transaction price, indicating he executed near current market levels. APPF is a high-growth software company (28.0% annual revenue growth, P/E of 49.27) with strong recent momentum (+31.4% over 90 days); the significance of this sale lies in whether it signals opportunistic lightening by a major shareholder during a period of elevated valuation and stock strength.

10% owner DUCA MAURICE J sold 12,900 shares for $3,556,303.52 across three days (Aug 22-26) at $275.68 avg, reducing stake 24.3% to 40.2K shares

Maurice J. Duca, a 10% owner of AppFolio, executed 11 separate sales totaling 12,900 shares for $3,556,303.52 between August 22 and August 26, 2025, at a blended average price of $275.68. This represents a 24.3% reduction in his pre-transaction holdings from 53,100 shares to 40,200 shares. The sales occurred across three trading days at prices ranging from $275.40 to $276.80, within the stock's current 52-week range of $192.02–$321.25, approximately 14.8% below the 52-week high. Prior to this filing, Duca executed five sales on August 12, 2025 (outcomes not yet measurable), and his cross-ticker track record shows 20 prior open-market sells with no measurable same-ticker outcomes to assess timing accuracy. The company shows strong fundamentals with annual revenue growth of 28.0%, quarterly revenue of $235,575,000.00, and net income of $35,980,000.00, though the stock trades at a P/E of 48.62. The multi-day, multi-transaction nature of this liquidation and its proximity to a recent prior sell event suggest a deliberate disposition of a material portion of his equity stake.

10% Owner Duca sold 4,824 shares for $1.3M at $276.17 avg, reducing stake 12.0%; stock now $268.72, 16.4% below 52-week high

On 2025-08-12, Maurice J Duca executed 9 separate sales totaling 4,824 shares for $1,332,238.16, reducing his holding from 40,200 to 35,376 shares. The blended average sale price of $276.17 came during a period of strength: the stock is up 11.0% over 30 days and 26.5% over 90 days, yet now trades at $268.72, 16.4% below its 52-week high of $321.25. The magnitude of the sale—a 12.0% reduction in his stake—is material for a 10% owner, and the multi-transaction structure on a single day suggests planned execution. AppFolio's fundamentals remain solid with 28.0% annual revenue growth and $235.6M quarterly revenue, supporting a P/E of 47.73. Without timing-outcome data from the prior same-ticker sales on 2025-08-11 or historical patterns to clarify whether these sales align with or diverge from Duca's typical trading behavior, this filing reflects a significant portfolio action by a major stakeholder during elevated valuations.

10% owner DUCA MAURICE J sold 5,600 shares for $1,604,229.88 in 16 transactions at blended average $286.47

DUCA MAURICE J, a 10% owner, executed 16 separate sales on 2025-08-08 totaling 5,600 shares for $1,604,229.88, reducing his holdings by 13.1% from 42,800 to 37,200 shares. The sales occurred at a blended average price of $286.47, which was 5.0% above the current price of $272.44 and near the 52-week high of $321.25. The stock has appreciated 14.6% over the past 30 days and 28.4% over the past 90 days, positioning this sale within a strong momentum period. AppFolio's fundamentals remain solid with revenue growth of 28.0% and strong profitability (P/E of 48.39, net income of $36.0M), though the timing of a substantial reduction in a major shareholder's stake during upward price movement warrants investor attention to any forward guidance or operational changes.

10% owner Maurice J. Duca sold 5,600 shares ($1.6M) across 15 transactions at $282.39 average, reducing stake 13.5% to 35,900 shares.

Maurice J. Duca, a 10% owner of AppFolio Inc (APPF), executed 15 separate sales on 2025-08-11 totaling 5,600 shares for $1,581,404.29, reducing his holdings from 41,500 to 35,900 shares. The blended average transaction price of $282.39 sits 3.6% above the current price of $272.44 and within the 52-week range of $192.02–$321.25. The company shows solid fundamentals: annual revenue growth of +28.0%, net income of $35,980,000.00, and a P/E of 48.39. The stock has appreciated +28.4% over the past 90 days and +14.6% over 30 days, yet is -15.2% from its 52-week high, suggesting profit-taking at elevated levels. No timing pattern emerges from Duca's prior same-ticker trades to indicate whether this sale precedes or follows a material inflection in company performance.

10% owner Maurice J. Duca sells 5,600 shares (12.7% of holdings) across 19 transactions on 2025-08-07 for $1,709,767.00

Maurice J. Duca, a 10% owner of APPFOLIO INC, executed 19 separate sales totaling 5,600 shares for $1,709,767.00 on 2025-08-07, reducing holdings from 44,100 to 38,500 shares. The blended average sale price of $305.32 sits above the current price of $280.88 (-12.6% from the 52-week high of $321.25), suggesting the insider sold during a period of strength. The company fundamentals remain robust with revenue of $235,575,000.00, net income of $35,980,000.00, and annual revenue growth of +28.0%, paired with a P/E of 49.89, indicating an elevated valuation multiple. The stock has appreciated +18.2% over 30 days and +29.6% over 90 days prior to this sale, and 5 recent follow-up sales on 2025-08-11 are visible in SAME-TICKER HISTORY. This represents a significant position reduction by a major shareholder during a period of strong price performance.

10% owner DUCA MAURICE J sold 5,600 shares ($1.7M) in 23 separate transactions at blended $308.10, stock now $283.36.

DUCA MAURICE J, a 10% owner of AppFolio Inc, executed 23 separate sales on 2025-08-06 totaling 5,600 shares for $1,725,361.15, representing a 12.3% reduction in his pre-transaction holdings of 45,400 shares. The sales occurred across a price range of $303.22–$313.29, with a blended average price of $308.10. The stock now trades at $283.36, representing an 8.1% decline from the transaction prices. The fragmented structure of these 23 transactions across various price points suggests systematic liquidation rather than a single-day decision. With the company posting 28.0% annual revenue growth, $235.6M in latest quarterly revenue, and a P/E of 50.33, this substantial reduction by a major insider warrant investor attention to his underlying rationale.

10% Owner Maurice Duca sold 5.6K shares of APPF for $1.8M in 17 separate transactions on 2025-08-05

Maurice Duca, a 10% owner of AppFolio Inc, executed 17 separate sales totaling 5,600 shares for $1,759,000.50 on 2025-08-05, reducing his holdings by 12.0% from 46,700 to 41,100 shares at a blended average price of $314.11. The stock has appreciated significantly in the near term (90-day change: +44.8%) and is trading near its 52-week high of $321.25, currently at $312.37. The company's fundamentals remain strong, with annual revenue growth of +28.0%, net income of $35,980,000.00, and a P/E of 55.48, though the stock trades at a notably elevated multiple. This is the insider's sixth transaction at APPF and his 21st open-market sale across all tickers; however, timing outcomes of his prior sales cannot yet be measured, and his cross-ticker track record does not establish a pattern of well-timed exits at this specific holding.

10% owner DUCA MAURICE J sold 5,600 shares across 23 transactions on 2025-08-01 for $1,670,975.00

DUCA MAURICE J, a 10% owner of AppFolio, executed 23 separate sales totaling 5,600 shares for $1,670,975.00 on 2025-08-01, reducing his stake by 11.4% from 49,300 to 43,700 shares. The transactions were spread across a range of prices from $283.00 to $310.78, with a blended average of $298.39, occurring at a time when the stock has rallied +33.2% over 30 days and +46.2% over 90 days. The current price of $313.70 sits 2.4% below the 52-week high of $321.25, and the company shows strong fundamentals with annual revenue growth of 28.0% and a P/E ratio of 55.72. The scale and timing of this disposition—a substantial reduction by a major shareholder during a significant uptrend—warrants investor attention, particularly given the elevated valuation and the magnitude of the selloff.

10% Owner DUCA MAURICE J sells 5,600 shares ($1.8M) across 19 transactions on 2025-08-04 at blended $321.30.

DUCA MAURICE J, a 10% owner of AppFolio Inc, executed 19 separate sales totaling 5,600 shares for $1,799,293.04 on 2025-08-04, reducing his holdings by 11.7% from 48,000 to 42,400 shares. The blended average sale price of $321.30 represents a sale within 0.05% of the 52-week high of $321.25, occurring during a period of significant momentum (90-day change: +46.2%). The multi-tranche execution at incrementally varying prices suggests a structured liquidation rather than a single impulse trade. Post-transaction, the current price of $313.70 stands 2.4% below the 52-week high and 13.4% below the transaction prices, indicating the insider sold substantially ahead of recent price weakness.