Trigg William Shane

APPF CEO sold 3,584 shares for $546.6K via 10b5-1 plan; retains 76.5K shares post-sale.

Trigg William Shane, APPF's CEO, executed three separate sales totaling 3,584 shares for $546,573.38 on 2026-05-15 at blended average price $152.50, reducing his holdings from 80,131 to 76,547 shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it is scheduled rather than discretionary. The sale represents -4.5% of pre-transaction holdings, and the CEO remains a substantial shareholder with 76.5K shares post-transaction. Importantly, his prior five sales at APPF (all on 2026-02-17) generated subsequent 30-day returns ranging from -0.1% to -6.4%, and 90-day returns from -5.5% to -11.4%, establishing a pattern of post-sale downside at this specific ticker; however, the 10b5-1 flag indicates this current sale timing is predetermined and not discretionary, so prior timing outcomes should not be interpreted as predictive of this transaction's market implications.

APPF CEO sells 6,963 shares for $1.2M; prior 5 APPF trades 100% well-timed by 90d, current price -45.1% from high

CEO William Shane sold 6,963 shares (7.0K shares) across 11 separate transactions totaling $1,181,857.70 ($1.2M) on 2026-02-17 at a blended average of $169.73, reducing holdings by 11.6% to 52,920 shares (52.9K shares). This is the insider's sixth sale at APPF; his prior five trades at this ticker were all well-timed against 90-day declines, with outcomes ranging from -24.8% to -27.9%, establishing a perfect 5-of-5 record of selling before downturns. The current stock price of $176.38 is -45.1% below the 52-week high of $321.25 and has declined -16.5% over the past 30 days and -22.8% over 90 days, suggesting the recent selling pattern may continue to align with broader weakness. Investors should note the material block size ($1.2M), the consistency of his prior execution at this ticker, and the stock's sharp proximity to recent lows relative to its annual range.

CEO William Shane Trigg sold 3,947 shares for $949,051.59 on 2025-11-17 as stock trades 31.0% below 52-week high

CEO Trigg William Shane executed 9 separate sales totaling 3,947 shares for $949,051.59 on 2025-11-17, reducing holdings to 51,530 shares (a 7.1% reduction from 55,477 shares). The sales occurred at blended average price of $240.45, while the stock now trades at $221.79, down 31.0% from its 52-week high of $321.25 and down 7.7% over the prior 30 days. At APPF specifically, Trigg's prior 5 trades show mixed timing outcomes: 3 recent September sells registered 30-day declines of -19.3%, -18.7%, and -18.5%, while earlier sales showed positive short-term performance. This sale occurs amid strong company fundamentals (28.0% annual revenue growth, $249.4M latest quarterly revenue, $33.6M net income, P/E of 39.39) but after the stock's significant pullback from its 52-week peak. The multi-transaction structure on a single trading day, at incrementally higher prices within a narrow range ($237.31–$247.35), reflects a planned execution rather than a reactive disposal.

CEO Trigg William Shane sold 4,000 shares at $276.95 average on 2025-09-10 for $1.1M, reducing holdings 6.3%

William Shane, CEO of AppFolio Inc, executed 3 separate sales totaling 4,000 shares for $1,107,786.08 at an average blended price of $276.95 on 2025-09-10, retaining 59,556 shares post-transaction. The timing warrants attention: his prior 5 trades at APPF show 3 of 4 measurable sales were well-timed at the 90-day mark (negative post-sale returns), and his broader cross-ticker track record exhibits a 76.92% well-timed selling rate across 14 prior sells with -5.3% average 90-day return. Current price of $280.22 sits -12.8% from the 52-week high and represents a +5.6% move in the past 30 days, though the stock has advanced +27.0% over 90 days—a period that will become instructive for evaluating whether this sale preceded further gains or a reversal.

CEO William Shane sells 3,012 shares of APPF at $264.98 for $798.1K; stock up 7.6% in 30d, 30.9% in 90d.

William Shane, Chief Executive Officer of AppFolio Inc, sold 3,012 shares (3.0K shares) at $264.98 on 2025-08-15, reducing his stake to 63,556 shares (63.6K shares), a -4.5% decrease from pre-transaction holdings. The stock has rallied substantially since the sale: +7.6% over the past 30 days and +30.9% over the past 90 days, indicating this particular sale was poorly timed relative to subsequent price appreciation. Examining his same-ticker history at APPF, 4 of his 5 prior sells posted negative 90-day returns (well-timed), but this transaction sits in a period of strong upside momentum. The company's fundamentals remain robust, with annual revenue growth of +28.0%, net income of $35,980,000.00 ($36.0M), and a P/E of 47.94, providing no obvious signal of underlying deterioration that would justify opportunistic selling into strength.

CEO William Shane sold 5,900 APPF shares at $211.45; 5 of 5 prior APPF sales showed negative 90d returns.

CEO Trigg William Shane sold 5,900 shares for $1,247,555.00, reducing his stake by 7.7% to 70,647 shares. The transaction occurred at $211.45, while the stock now trades at $213.47 and sits 20.9% below its 52-week high. Notably, Shane's track record at APPF is consistent: all 5 of his prior open-market sales at this ticker were followed by negative 90-day returns, with declines ranging from 1.2% to 16.4%. His cross-ticker timing record also shows strength—a 90-day well-timed rate of 83.33% across 12 prior sells—suggesting a pattern of selling before downturns. The company's fundamentals remain solid (revenue $217.7M, net income $31.4M, +28.0% annual growth), but the valuation at P/E 37.92 is elevated, and the stock is down 2.4% over 30 days. This sale continues a consistent pattern of CEO selling activity at this ticker, all of which historically preceded downward price movement.

CEO William Shane sold 3,501 shares of APPF at $217.27 on 2025-02-18; stock down 20.0% from 52-week high.

CEO Trigg William Shane sold 3,501 shares for $760,662.27, reducing his holdings from 87,325 to 83,824 shares. The stock has declined 20.0% from its 52-week high of $270.02 and is down 17.0% over the past 30 days, now trading at $216.09 versus the sale price of $217.27. Across his prior open-market history (11 prior sells), Shane's cross-ticker timing has been favorable with a 90-day well-timed rate of 66.67%, though his same-ticker record at APPF shows 5 prior sells (all on 2024-12-06) with 30-day returns ranging from -2.8% to -4.5%, and no measurable 90-day outcomes yet. Despite APPF's strong fundamentals—$205.7M quarterly revenue, $33.0M net income, and 28.0% annual growth—the stock's recent pressure and the CEO's continued disposition activity warrant monitoring.

CEO Trigg William Shane sold 4,145 shares for $1.1M (blended avg $263.32) on 2024-12-06; holds 73.7K shares post-sale.

CEO Trigg William Shane executed 5 separate sales on 2024-12-06 totaling 4,145 shares for $1,091,458.90, reducing his holdings by 5.3%. The sales occurred at prices ranging from $260.06 to $264.69, near the stock's 52-week high of $270.02. At the prior APPF sale on 2024-11-15, the outcome is not yet measurable. Looking back at his same-ticker history, 3 of 4 prior measurable APPF sales showed well-timed outcomes at the 90-day mark (two back-to-back sales on 2024-05-15 each declined 13%+ over 90 days), though a sale on 2024-08-16 saw the stock rise 6.6% afterward. Current stock price is $256.61, down 5.0% from the 52-week high but up 12.4% over the past 30 days, reflecting strong recent momentum that partially retraced from the transaction price. The filing itself contains no flags indicating a prearranged 10b5-1 plan.

CEO William Shane sold 3.5K APPF shares at $229.85 (11/15/2024); retains 74.3K shares; stock +13.6% in 30 days.

CEO Trigg William Shane sold 3,500 shares of APPFOLIO (APPF) at $229.85 on 2024-11-15, reducing his holdings by 3,500 shares to 74,327 shares post-transaction. The sale represents a modest -4.5% reduction in holdings. At APPF specifically, Shane's prior 5 sales show mixed timing outcomes: 3 of 5 were well-timed at the 90-day mark (stock fell after the sale), while 2 generated 90-day gains. Following this November sale, APPF has risen 13.6% over the subsequent 30 days, suggesting this particular trade was poorly timed. The company's fundamentals remain strong, with FY revenue growth of +31.5%, though the P/E of 2856.88 signals elevated valuation. The sale occurs during a period of stock strength (up 13.6% in 30 days, up 0.3% over 90 days), not a period of distress or rebalancing pressure.

CEO William Shane sold 3,501 shares of APPF at $218.98 on 2024-08-16; stock down 16.2% in 30 days, near 52-week lows.

CEO Trigg William Shane sold 3,501 shares worth $766,648.98 at $218.98 on 2024-08-16, reducing holdings by 4.1% to 81,699 shares. The stock has declined 16.2% over the 30 days following the sale and currently trades at $220.28, representing an 18.4% pullback from the 52-week high of $270.02. His prior four same-ticker trades at APPF show a 75% rate of well-timed 90-day outcomes, with three of four sales preceding subsequent declines; this current sale occurred near inflection points in the stock's recent downtrend. Fundamental context shows strong annual revenue growth of +31.5% and net income of $29.7M on $197.4M quarterly revenue, though the elevated P/E of 2753.50 reflects near-zero recent net income on a quarterly basis, creating a technical disconnect between operational performance and valuation metrics.