Steven Yi

Steven Yi sells 161,489 shares at $14.13 average across 3 transactions under 10b5-1 plan

Steven Yi executed 3 separate sales totaling 161,489 shares for $2,282,519.01 under a pre-arranged 10b5-1 trading plan, reducing his holdings from 2,715,969 shares to 2,554,480 shares. The sales occurred at a blended average price of $14.13, with current price at $14.19, placing the transactions near the recent 52-week high of $14.39. His prior open-market sells across all tickers averaged 90-day returns of -45.5%, while his most recent prior sale at MAX on 2026-07-01 had outcomes not yet measurable. The scheduled nature of the 10b5-1 plan removes discretion from the timing decision, though the sales occur within a broader context where the stock has risen 44.2% over the past 30 days and 41.5% over 90 days.

Steven Yi sells 96,000 shares (96.0K) of MAX at $12.90 via 10b5-1 plan; retains 2,759,690 shares post-sale

Steven Yi sold 96,000 shares of MediaAlpha on 2026-07-01 at $12.90 per share as part of a pre-arranged 10b5-1 trading plan, reducing his holdings by 3.4% to 2,759,690 shares. This is a scheduled transaction, not a discretionary decision, limiting inference about insider conviction or market timing. The stock has appreciated 36.9% over the prior 30 days and 36.8% over 90 days, trading at $12.80 currently—only 8.0% below its 52-week high. Yi's prior open-market sales at MediaAlpha (1 trade on 2024-10-30) showed negative returns of -38.9% at 30 days and -45.5% at 90 days, but 10b5-1 transactions follow predetermined schedules and should not be interpreted through historical timing patterns.

Steven Yi sold 72,000 shares of MAX at $20.66; stock now at $16.38, down 26.2% from 52-week high.

Yi Steven executed a sale of 72,000 shares at $20.66 on 2024-10-30, reducing holdings from 2.38M to 2.31M shares. The stock has since declined 26.2% from its 52-week high of $22.20 and currently trades at $16.38, suggesting the sale occurred near a local peak. MediaAlpha's fundamentals present concern: the company reported annual revenue growth of -15.4% and was unprofitable over its most recent full fiscal year, with only $3.6M in net income against $178.3M in latest quarterly revenue. The combination of negative revenue growth, unprofitability, and substantial stock price deterioration since the transaction raises questions about the company's operational trajectory and competitive positioning.