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EdgarHawk

McDermott William R

Chairman & CEO

Director Officer
8 filings analyzed · 2 companies · Latest 2026-03-02

Companies

Company Buys Sells Direction
ServiceNow, Inc. NOW 2 56 Net selling
Figma, Inc. FIG 1 0 Net buying

Activity

March 2026
2026-03-02 ServiceNow, Inc. NOW
high
Buy
28,682 shares
$3,000,058
Significance 8/10

ServiceNow CEO William McDermott buys 28,682 shares ($3.0M) at $104.60; stock down 47.6% from 52-week high, valuations elevated at 55.83 P/E.

CEO William McDermott purchased 28,682 shares across 2 transactions totaling $3,000,057.97 at an average price of $104.60, increasing his holdings by +22.1% to 158,234 shares. The purchase occurs against a backdrop of significant recent price deterioration: the stock is down 47.6% from its 52-week high of $208.94, down 6.5% over 30 days, and down 33.6% over 90 days. Notably, McDermott's prior 5 sales at ServiceNow (all on 2025-08-28) each delivered well-timed 90-day returns, demonstrating a consistent pattern of selling before subsequent declines; his cross-ticker track record shows a 100.00% well-timed rate on 20 prior sells with an average 90-day return of -82.5%. The company's fundamentals remain solid—$3.4B quarterly revenue, +20.9% annual growth, and $502.0M net income—but the P/E of 55.83 remains elevated relative to the broader market. This buy follows months of sharp underperformance and an insider whose sell timing at this ticker has been flawless, raising the question of whether this purchase signals confidence in a rebound or is simply a disciplined insider adding at depressed levels after his prior divestments were vindicated.

September 2025
2025-09-02 ServiceNow, Inc. NOW
high
Sell
5,825 shares
$5,339,368
Significance 8/10

McDermott sells 5,825 shares at $916.63 avg (blended), -46.8% of holdings; 4 of 4 prior NOW trades well-timed at 90-day mark.

CEO William R McDermott executed 20 separate sales on 2025-08-28 totaling 5,825 shares for $5,339,368.48, reducing his NOW holdings by 46.8% from 12,439 to 6,614 shares. His prior trades at NOW—4 sales on 2025-05-30 and 1 on 2025-08-19—each produced negative 90-day returns of -81.6% (for the May sales), and his cross-ticker track record shows a 100.00% well-timed rate on sells (19 prior sales with average 90-day return of -80.2%). The current stock price of $182.28 is -22.1% from the 52-week high and down -10.0% over 90 days, tracking a pattern consistent with his historical sell timing at this ticker. This sustained pattern of well-timed exits at NOW—coupled with a material reduction in CEO holdings—warrants investor attention to the factors driving this repeated positioning.

August 2025
2025-08-21 ServiceNow, Inc. NOW
high
Sell
1,585 shares
$1,426,502
Significance 7/10

CEO McDermott sold 1,585 shares (1.6K shares) of ServiceNow at $900.00 on 2025-08-19 ($1.4M). Stock now -25.1% from 52-week high.

McDermott, as Chairman & CEO, sold 1,585 shares (1.6K shares) at $900.00, reducing his holdings by 11.3% to 12,439 shares (12.4K shares). ServiceNow trades -25.1% from its 52-week high and -8.9% over the past 30 days, a backdrop where large stakes are being reduced. Across his cross-ticker track record, McDermott's 19 prior open-market sells achieved a 100.00% well-timed rate at the 90-day mark, though his 5 prior trades at ServiceNow specifically show all five were sales on 2025-05-30 with 30-day returns averaging -79.7%, suggesting a recent pattern of sales during weakness at this ticker. The company itself remains fundamentally sound with $3.2B in quarterly revenue and 22.4% annual growth, but the concentration of sales in a declining stock environment merits close monitoring of public commentary around capital allocation."

2025-08-05 Figma, Inc. FIG
high
Buy
160,000 shares
$5,280,000
Significance 7/10

Director McDermott bought 160,000 FIG shares at $33.00 for $5.3M; 3 other insiders also bought within 14 days amid +231.9% 30-day rally.

William R McDermott, a director, purchased 160,000 shares at $33.00 on 2025-08-01, increasing his holdings from 48,179 to 208,179 shares (+332.1%). The transaction occurred in the context of a significant cluster pattern: 3 other insiders also bought within the preceding 14 days. Notably, the stock traded at $79.08 currently, reflecting a +231.9% gain over the 30-day period since McDermott's purchase and a +261.0% gain over 90 days, though the stock remains -35.2% below its 52-week high of $122.00. This multi-insider purchase activity at a low point in the stock's recent range, combined with the subsequent explosive appreciation, represents a notable alignment of insider accumulation with significant shareholder value creation.

June 2025
2025-06-03 ServiceNow, Inc. NOW
high
Sell
2,050 shares
$2,074,620
Significance 8/10

ServiceNow CEO McDermott sells 2,050 shares for $2.1M at blended average $1,012.01; holds 6.6K shares post-transaction. 100% well-timed rate across all 5 prior NOW sales.

William McDermott, Chairman & CEO, conducted 8 separate sales totaling 2,050 shares for $2,074,620.25 at prices ranging from $1,006.70 to $1,020.00 on 2025-05-30. His post-transaction holdings of 6.6K shares represent a -23.7% reduction from the 8.7K shares held beforehand. The timing pattern is significant: across his 5 prior trades at ServiceNow, all occurred on 2025-02-13 and each was well-timed at the 90-day mark (negative 90-day returns ranging from -78.9% to -79.2%), establishing a 100.00% well-timed rate at this ticker. His cross-ticker track record across 20 prior open-market sells shows a 100.00% 90-day well-timed rate with an average 90-day return of -79.7%, indicating a sustained pattern of selling into strength and avoiding subsequent declines. Against this backdrop, the May 2025 sales occurred when the stock was +3.4% over 30 days and +10.4% over 90 days, suggesting the CEO has again elected to reduce exposure after recent gains.

February 2025
2025-02-14 ServiceNow, Inc. NOW
high
Sell
6,981 shares
$6,845,939
Significance 8/10

ServiceNow CEO McDermott sells 6,981 shares for $6.8M (avg $980.65) on 2025-02-13; holdings drop to 2.6K shares.

McDermott executed 11 separate sales totaling 6,981 shares for $6,845,939.07 on a single day, reducing his holdings by 72.9% from 9,576 shares to 2,595 shares. The transactions span prices from $972.26 to $985.69, with a blended average of $980.65, occurring three days after five prior sells on 2025-02-10 (also at NOW). The aggressive reduction in ownership stake is notable given that ServiceNow's revenue is growing at 22.4% annually with net income of $432,000,000.00, though the stock has declined 15.7% from its 52-week high and is down 6.4% over the past 30 days. McDermott's cross-ticker track record shows a 100.00% well-timed sell rate across 20 prior dispositions, but his same-ticker outcomes remain immeasurable given recent timing.

2025-02-11 ServiceNow, Inc. NOW
high
Sell
1,263 shares
$1,287,125
Significance 7/10

CEO McDermott sold 1,263 shares at $1,019.10 avg for $1.3M on 2025-02-10, reducing stake 32.7% to 2,595 shares held.

McDermott executed 6 separate sales totaling 1,263 shares for $1,287,125.15, representing a material 32.7% reduction in his post-transaction holdings to 2.6K shares. The transactions occurred at prices ranging from $1,013.88 to $1,022.68, with a blended average price of $1,019.10. Notably, McDermott's cross-ticker track record shows a 100.00% well-timed rate at the 90-day mark across 20 prior sells with an average 90-day return of -79.3%, and at NOW specifically, all 3 measurable prior sells (2024-02-20 dates) achieved negative 90-day returns (-79.1% to -79.2%), indicating a pattern of selling before subsequent declines. This cumulative disposition of over one-third of his holdings, combined with his demonstrated track record of well-timed exit sales, warrants investor attention to near-term price action and company fundamentals, particularly given the -13.8% pullback from the 52-week high and the 40.36 P/E multiple.

November 2024
2024-11-21 ServiceNow, Inc. NOW
high
Sell
24,567 shares
$24,509,759
Significance 8/10

ServiceNow CEO McDermott sells 24,567 shares for $24.5M at $997.67; reduces stake 83.4% to 4,881 shares held

McDermott filed 2 separate sales totaling 24,567 shares for $24,509,758.89, executed at $997.67 on 2024-11-19 and representing an 83.4% reduction in his pre-transaction holdings. His prior 5 sales at NOW (all on 2024-02-20) each showed 90-day returns of -79% to -79.5%, with a 100% well-timed rate, meaning all prior sells at this ticker preceded subsequent declines. His cross-ticker track record is similarly strong: 18 prior sells with an average 90-day return of -79.3% and a 100% well-timed rate. However, the stock has appreciated +26.4% over the past 90 days and trades at $209.41, now -0.1% from its 52-week high, creating tension between the historical pattern and current price momentum. The large absolute dollar amount ($24.5M) and the dramatic reduction in personal holdings warrant attention from investors monitoring CEO share ownership and capital allocation decisions.

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