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EdgarHawk

Sands Anita M

Director

Director

Latest: Director selling · May 2026

3 filings analyzed · 1 company · Latest 2026-05-18

Companies

Company Buys Sells Direction
ServiceNow, Inc. NOW 0 8 Net selling

Activity

May 2026
2026-05-18 ServiceNow, Inc. NOW
high
Sell
16,445 shares
$1,482,402
Significance 7/10

Director Anita M. Sands sold 16,445 NOW shares at $90.14; stock now at $103.42, down -51.1% from 52-week high. Her 5 prior NOW sales all well-timed (90d rate 100%).

Anita M. Sands, a director of ServiceNow, sold 16,445 shares at $90.14 on 2026-05-14, reducing her holdings from 46,535 to 30,090 shares (-35.3% reduction). This sale occurred when NOW was trading below its 52-week high and has subsequently risen to $103.42, indicating the director sold ahead of a price recovery. Her track record at ServiceNow is notable: all 5 of her prior sells at this ticker were well-timed, with each followed by negative 90-day returns ranging from -79.5% to -82.5%, establishing a 100% success rate in selling before declines. This current transaction, however, differs in timing outcome—the stock has risen +7.0% over the past 30 days rather than falling—breaking the pattern of her prior well-timed sales at this ticker. For a director of a high-growth SaaS company (revenue $3.8B, +20.9% YoY growth), the significance lies in whether this sale represents a change in her historically precise selling discipline or a temporary market fluctuation.

September 2025
2025-09-02 ServiceNow, Inc. NOW
medium
Sell
1,097 shares
$1,003,873
Significance 5/10

Director Sands sells 1,097 shares of NOW for $1.0M at blended avg $915.11; retains 9.3K shares post-transaction

Anita M. Sands executed 6 separate sales totaling 1,097 shares for $1,003,873.15 on 2025-08-29 at prices ranging from $912.24 to $918.82. The sale represents a -10.5% reduction in her NOW holdings, bringing her from 10,404 to 9,307 shares post-transaction. In her cross-ticker track record, her prior sell showed a 90-day return of -82.4%, and her prior sale at ServiceNow on 2024-11-25 also exhibited a -79.2% 90-day return; both instances fall within a 100.00% well-timed rate, meaning stock declined after the sales. The current stock price of $182.28 is -22.1% from the 52-week high and -10.0% over 90 days. ServiceNow's fundamentals remain solid with annual revenue growth of +22.4% and a P/E of 22.81, suggesting the sale occurred amid strong business performance rather than operational deterioration.

November 2024
2024-11-27 ServiceNow, Inc. NOW
medium
Sell
2,229 shares
$2,372,993
Significance 5/10

Director Sands Anita M sold 2,229 shares of ServiceNow at $1,064.60; post-sale holdings 11,000 shares (11.0K shares)

Sands Anita M, a director, sold 2,229 shares (2.2K shares) at $1,064.60, reducing her stake from 13,229 to 11,000 shares—a 16.8% reduction in holdings. ServiceNow remains a strong financial performer with $2,797,000,000.00 in quarterly revenue, $432,000,000.00 in net income, and 23.8% annual revenue growth, though the P/E of 32.09 reflects elevated valuation expectations. The stock is currently priced at $208.28, having declined 2.7% from its 52-week high of $214.01, yet has appreciated 10.2% over 30 days and 25.3% over 90 days, indicating recent momentum. The sale represents a material reduction in a director's stake but does not necessarily signal strategic judgment given the absence of prior-transaction context or trading plan designation.

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