ELMER RUSSELL S

ServiceNow General Counsel Elmer Russell sells 1,698 shares for $1.5M; stock down 25.1% from 52-week high, holdings reduced 28.2%

Elmer Russell, ServiceNow's General Counsel, sold 1,698 shares at $884.26 on 2025-08-20, reducing his post-transaction holdings to 4,332 shares from 6,030 (a 28.2% reduction). The sale occurred when NOW traded $175.39, which is -25.1% from its 52-week high of $234.08 and -8.9% over the prior 30 days. Notably, Russell's same-ticker history at NOW shows 5 prior sells, all of which achieved negative 90-day returns (ranging from -79.1% to -83.3%), indicating a consistent pattern of selling before subsequent declines. His cross-ticker track record similarly reflects 10 prior sells with an average 90-day return of -78.8% and a 90% well-timed rate, though current circumstances differ materially: the stock is already down significantly from recent highs, suggesting this latest sale occurs within an existing downtrend rather than ahead of one.

General Counsel Elmer Russell S sells 1,023 shares (1.0K) at $988.00 for $1,010,724.00 at ServiceNow; 2 separate sales on 2025-02-18.

Elmer Russell S, General Counsel at ServiceNow, executed 2 separate sales totaling 1,023 shares for $1,010,724.00, reducing his holdings by 19.1% from 5,355 shares to 4,332 shares. The sales occurred at $988.00 per share on 2025-02-18, while the current price of $197.43 reflects a 52-week decline from the $234.08 high—now -15.7% from peak and down 7.9% over 30 days. Russell's cross-ticker track record shows 8 prior sells with a 100.00% well-timed rate at the 90-day mark, and his 2 prior sales at ServiceNow specifically (in November 2024) were also well-timed, with 90-day declines of -80.6% and -80.7% respectively. This current sale follows 3 additional ServiceNow sales just 5–15 days prior (on 2025-02-03 and 2025-02-13), indicating sustained liquidation activity by the General Counsel in the same window.

General Counsel Elmer Russell S sells 1,658 shares at $982.40; prior 90d outcomes 100% well-timed at NOW

Elmer Russell S (General Counsel) executed 2 separate sales totaling 1,658 shares for $1,628,819.20 on 2025-02-13, reducing holdings by 27.7% to 4,332 shares post-transaction. His prior sales at ServiceNow show a striking timing pattern: 3 of 3 measurable prior trades at NOW delivered negative 90-day returns (ranging from -76.1% to -80.7%), indicating consistently well-timed exits before subsequent declines. This filing arrives in a near-term downdraft context (stock -6.4% over 30 days, -15.7% from 52-week high), and follows a prior sale at this ticker just 10 days earlier (2025-02-03). The sequential selling frequency and sustained historical accuracy in sell-timing at this ticker merit investor attention as a potential signal of insider conviction about near-term price weakness.

General Counsel Elmer Russell S sells 2,511 shares ($2.5M) of ServiceNow at $1,012.09; history shows 100% well-timed sell pattern at this ticker.

Elmer Russell S, ServiceNow's General Counsel, sold 2,511 shares (36.7% of his pre-transaction holdings) at $1,012.09 on 2025-02-03, reducing his stake to 4,332 shares. Notably, his prior trade execution at ServiceNow demonstrates a consistent pattern: all 3 prior measurable sales at this ticker posted negative 90-day returns (ranging from -75.0% to -77.7%), marking a 100.00% well-timed rate at the same ticker. His cross-ticker track record is equally striking—5 prior sells across all tickers with a 90-day well-timed rate of 100.00% and an average 90-day return of -76.3%. The current price of $205.41 is -12.2% from the 52-week high and shows a -4.6% 30-day decline, placing the stock near intermediate resistance. This historical pattern of execution timing at ServiceNow specifically—not generic portfolio moves—is the material signal for investors to evaluate.

General Counsel Elmer Russell S sold 1,948 shares (−22.2% of holdings) at blended $1,023.66 on Nov 15–18

Elmer Russell S, General Counsel at ServiceNow, completed 2 separate sales totaling 1,948 shares for $1,994,091.73 at an average price of $1,023.66. The sale represents a 22.2% reduction in his holdings, reducing his position from 8,791 to 6,843 shares. Notably, this insider's prior sales at ServiceNow have demonstrated a consistent pattern of well-timed exits: all 3 prior trades at NOW showed 90-day negative returns (−78.1%, −76.1%, −75.0%), and his cross-ticker track record shows a 100.00% well-timed rate across 3 sales with an average 90-day return of −76.3%. The timing of this large liquidation—occurring as the stock trades at 2.5% below its 52-week high despite posting +23.8% annual revenue growth and reporting $432.0M in net income—warrants attention given the insider's demonstrated history of selling ahead of subsequent declines.

General Counsel Elmer Russell sold 1,937 shares of NOW at $779.81; 90d track record shows 100% well-timed sell pattern at this ticker.

Elmer Russell, ServiceNow's General Counsel, sold 1,937 shares (22.3% of his pre-transaction holdings) on 2024-08-02 at $779.81, reducing his stake from 8,673 to 6,736 shares. His prior two open-market sales at NOW (2023-08-08 and 2023-05-01) both proved well-timed at the 90-day mark, with negative returns of -78.1% and -76.1% respectively, indicating the stock declined after each sale. This same-ticker history of two consecutive well-timed exits establishes a measurable pattern of decision-making at this security. The current stock price of $158.59 is 4.3% below its 52-week high of $165.76, and the company maintains solid fundamentals with $2.6B quarterly revenue, 23.8% annual growth, and $32.7B market cap, though the P/E of 28.52 reflects premium valuation typical of software leaders.