Early Access — free while we kick the tires
EdgarHawk

SCHMAIER R DAVID

Chief Product & Impact Officer

Officer
5 filings analyzed · 1 company · Latest 2025-04-24

Companies

Company Buys Sells Direction
Salesforce, Inc. CRM 0 12 Net selling

Activity

April 2025
2025-04-24 Salesforce, Inc. CRM
medium
Sell
4,586 shares
$1,163,302
Significance 5/10

Chief Product & Impact Officer sells 4,586 shares for $1,163,301.73 at $253.66 on 2025-04-23

SCHMAIER R DAVID executed 2 separate sales totaling 4,586 shares for $1,163,301.73 at $253.66, reducing his holdings by 12.1% to 33,273 shares. The blended transaction price of $253.66 sits 4.2% below the current price of $264.70 and represents a position in stock that has declined 8.3% over the past 30 days and 20.7% over 90 days from elevated levels. Across his cross-ticker track record, the insider's prior 11 sells showed a 100.00% well-timed rate with an average 90-day return of -9.0%, but at CRM specifically, 0 of 0 prior measurable sells at the 90-day mark were well-timed. The present sale occurs within a series of recent CRM exits (3 on 2025-03-24, and individual sales on 2025-03-26 and 2025-04-16), all of which precede or coincide with the stock's recent weakness, though outcomes for the most recent sales are not yet measurable.

2025-04-17 Salesforce, Inc. CRM
medium
Sell
6,959 shares
$1,762,769
Significance 5/10

Chief Product & Impact Officer sold 6,959 shares of CRM at $253.31; stock down 32.8% from 52-week high.

SCHMAIER R DAVID, Chief Product & Impact Officer, sold 6,959 shares of Salesforce at $253.31 on 2025-04-16, reducing holdings by 16.2% to 36,090 shares post-transaction. The sale occurred at a price $247.26 above current market levels, but well below the 52-week high of $367.87 — the stock has declined 32.8% from its peak and 11.3% over the past 30 days. Examining his prior sales: his cross-ticker track record shows 10 prior sells with a 90-day well-timed rate of 100.00%, but his same-ticker history at CRM is more limited—his prior sale on 2024-12-26 posted a -18.3% 90-day return, which was well-timed. The four most recent CRM sales (all in March 2025) lack measurable outcomes, making it difficult to assess whether this April transaction reflects a sustained pattern of portfolio adjustment or escalating conviction about near-term price direction.

March 2025
2025-03-27 Salesforce, Inc. CRM
medium
Sell
1,785 shares
$514,687
Significance 5/10

CRM President & Chief Product Officer Schmaier sold 1,785 shares at $288.34 on 2025-03-26; stock now -24.5% from 52-week high, down -9.2% in 30 days.

Schmaier executed a sale of 1,785 shares for $514,686.90, reducing his holdings by -5.8% to 29.2K shares. The sale occurred at $288.34, while CRM has since declined to $277.81—a -24.5% drop from its 52-week high and -9.2% in the past 30 days. Across all his open-market activity, his prior 9 sells show a 100.00% well-timed rate at the 90-day mark, indicating a consistent pattern of selling before subsequent price declines; however, only 2 prior CRM-specific trades are measurable (both well-timed), and 3 additional CRM sales on 2025-03-24 have no outcome yet. The sale follows a consistent pattern: recent same-ticker sells on 2025-03-24 (outcomes not yet measurable) and a 2024-12-26 sale that was well-timed over 90 days (-18.3%).

2025-03-25 Salesforce, Inc. CRM
medium
Sell
2,957 shares
$841,502
Significance 4/10

CRM President & Chief Product Officer Schmaier sells 2,957 shares for $841,502.17; retains 30,975 shares.

Schmaier executed 3 separate sales totaling 2,957 shares at $284.58 on 2025-03-24 for $841,502.17, reducing his holdings by 8.7% from 33,932 shares to 30,975 shares. Salesforce's stock is trading at $288.61, down 6.8% over the past 30 days and 16.2% over 90 days, positioned 21.6% below its 52-week high of $367.87. Across all tickers, Schmaier's prior 6 open-market sells posted a cross-ticker 90-day well-timed rate of 100.00%, though at Salesforce specifically, his timing performance is mixed: 4 of 4 prior CRM sales that are measurable at 90 days showed negative returns, consistent with well-timed selling before declines. The current sale occurs within a period of recent stock weakness, though the transaction alone does not constitute a material shift in executive conviction given he retains a substantial position of 30,975 shares.

December 2024
2024-12-27 Salesforce, Inc. CRM
medium
Sell
1,785 shares
$614,040
Significance 5/10

Schmaier (Pres. & Chief Product Officer) sold 1,785 shares of CRM at $344.00 on 2024-12-26 for $614,040.00

R David Schmaier, President & Chief Product Officer of Salesforce, executed a sale of 1,785 shares at $344.00 on 2024-12-26, reducing holdings from 20,901 to 19,116 shares. Schmaier's prior trades at Salesforce (5 separate transactions) show a 100% well-timed selling pattern at the 90-day measurement point, with the most recent prior sales on 2024-04-23 and 2024-04-16 each followed by negative 90-day returns. Cross-ticker, his track record across all holdings shows a 90-day well-timed rate of 100.00%, with an average 90-day return of -7.2% following his prior 5 sells. The current stock price of $338.45 is -8.0% from the 52-week high of $367.87, and over the past 90 days CRM has appreciated +22.3%. Salesforce maintains strong fundamentals with $9.4B in latest quarterly revenue, $1.5B net income, and 11.2% annual revenue growth, though the stock trades at a P/E of 54.59 against a market cap of $323.9B.

Related insiders

Create a free account

Build watchlists, get email alerts on the tickers you follow, and read the full AI analysis on every insider filing.

Sign up — free during early access