Millham Brian

Millham (Advisor to CEO) sold 3,937 shares at $284.58 in 3 transactions, reducing holdings 41.6%; prior 5 CRM trades all well-timed at 90 days

Millham executed 3 separate sales totaling 3,937 shares for $1,120,390.28 on 2025-03-24, trimming his Salesforce position by 41.6% from 9,455 to 5,518 shares. His timing across the same ticker is historically strong: all 5 prior sales at CRM showed negative 90-day returns, indicating he has consistently sold before subsequent declines at this security. The current price of $288.61 has risen only modestly from the $284.58 transaction price, and stock performance over the prior 30 days (-6.8%) and 90 days (-16.2%) reflects weakness. While his cross-ticker track record shows average 90-day returns of +6.5%, his CRM-specific pattern—5 for 5 well-timed sells—suggests material-specific acumen in recognizing exit points at this company.

Salesforce COO Brian Millham sold full 1,662-share stake at $343.00 on 2024-12-24 ($570.1K); now holds zero CRM shares.

Millham liquidated his entire remaining CRM position (1,662 shares) for $570,066.00 at $343.00, eliminating his holdings completely. This follows a cluster of five consecutive sells on 2024-12-23, suggesting a planned exit rather than a one-off transaction. At $341.72 current price, the stock has declined marginally since the sale, though it remains 23.5% above its 90-day low and 7.1% below the 52-week high. His cross-ticker track record shows 20 prior sells with a 0.00% well-timed rate at the 90-day mark (meaning none of his prior sales preceded a stock decline), and no prior CRM trades have yet developed measurable post-transaction returns to establish a pattern at this specific ticker.

Millham (CRM President/COO) sells 16,487 shares for $5.6M, reducing holdings by -90.8% to 1,662 shares

On 2024-12-23, Millham executed 6 separate sales totaling 16,487 shares for $5,616,833.91 at a blended average price of $340.68, significantly reducing his equity stake from 18.1K to 1.7K shares—a -90.8% reduction in holdings. This near-complete liquidation of his position is material and unusual for a President and COO. His prior 5 trades at CRM show mixed results: the lone measurable 90-day outcome (2024-09-23 sale) posted a +29.8% return, meaning the stock rose after he sold—poorly timed for the insider. His broader cross-ticker track record across 20 prior sells shows an avg 90-day return of +10.5%, indicating his sales have historically preceded gains rather than declines. CRM trades near $342.90 (-6.8% from 52-week highs) on 90-day strength of +26.8%, but the insider has effectively exited the position during this uptrend.

CRM President/COO Brian Millham sells entire position of 14,808 shares ($5.0M) at $338.95; stock now at $342.02

Brian Millham, President and COO of Salesforce, executed a complete liquidation of his 14,808 shares for $5,019,171.60 at $338.95 on 2024-11-22, reducing his holdings to zero shares. The sale occurred just 3.07 points below the current price of $342.02, and near the 52-week high of $342.02, where the stock has recovered +20.2% over 30 days and +29.6% over 90 days. His track record across all tickers shows 20 prior sells with an average 90-day return of +0.6%, indicating a 58.33% well-timed rate; however, this cross-ticker pattern does not necessarily predict outcomes at CRM specifically. At CRM, his prior five trades have all been sells, with measurable 30-day returns ranging from +5.3% to +15.9%, but notably 0 of 0 prior sells achieved negative 90-day returns, meaning none were definitively well-timed by the sell-timing standard. The complete exit by a senior executive during a period of strong recent price appreciation warrants investor attention to whether this represents a structural shift in management positioning.

Millham Brian (President/COO) sold entire 60.5K CRM position for $18.2M at $300.00 on 2024-10-29; stock at $296.40 today.

Brian Millham, President and COO of Salesforce, executed a complete liquidation of his holdings, selling 60,522 shares for $18,156,600.00 at $300.00 on 2024-10-29, reducing his position to 0 shares. The sale occurred near the 52-week high of $316.88 (within -6.5%), following a strong 30-day run of +8.3% and 90-day gain of +17.1%, and is part of a recent pattern: five prior trades at CRM over the prior month (three on 2024-09-23, one on 2024-10-02, one on 2024-10-22), all sales. Across his cross-ticker track record, Millham's 20 prior sells averaged -0.2% 30-day return and -2.7% 90-day return, with a 90-day well-timed rate of 66.67%, yet his same-ticker history at CRM shows 0 of 0 prior sells well-timed at the 90-day mark. The repeated concentrated selling in a compressed timeframe and complete exit merit monitoring alongside Salesforce's fundamentals: $9.3B quarterly revenue, +11.2% annual growth, and a P/E of 50.32.

Salesforce President & COO Brian Millham sells all 6,161 shares at $289.75, exiting position entirely ($1.8M)

Brian Millham, President and COO of Salesforce, executed a complete liquidation of his holdings, selling 6,161 shares at $289.75 on 2024-10-22 for a total value of $1,785,149.75, reducing his post-transaction holdings to 0 shares. The sale occurred near the 52-week high (stock currently at $288.33, down 9.0% from its $316.88 peak), at a price roughly $1.42 above the current market level. Across his open-market history, Millham has executed 20 prior sells with a cross-ticker well-timed rate of 75.00% at the 90-day mark; however, at Salesforce specifically, his 5 prior trades show no measurable outcomes yet. The timing of this complete exit warrants attention given that Salesforce trades at a P/E of 48.95 with recent quarterly revenue of $9.3B and net income of $1.4B, and the stock has posted +8.1% over 30 days and +15.4% over 90 days.

Millham (President/COO) sells entire 8,427-share CRM stake for $2.4M; stock up 13.2% in 30d.

Millham, Salesforce's President and COO, executed a complete liquidation of his 8,427 shares at $280.00 on 2024-10-02, totaling $2,359,560.00. This represents a 100% reduction in his holdings—a significant departure from typical executive behavior, as sitting presidents usually retain meaningful equity stakes. The transaction occurred against a backdrop of strong recent momentum: the stock has rallied 13.2% over the prior 30 days and 6.7% over 90 days, currently trading at $280.91 near the upper band of its 52-week range ($196.25–$316.88). Notably, Millham conducted four prior sales at CRM on 2024-09-23 with outcomes still unmeasurable, indicating active portfolio activity in the lead-up to this complete exit. While his cross-ticker track record shows a 90.91% well-timed rate on 20 prior sells (avg 90d return of -10.1%), his same-ticker CRM history shows no measurable prior outcomes. The timing of a full stake liquidation by the COO during a period of positive price momentum warrants scrutiny given the role's typical vested interest in company performance.

CRM President & COO Brian Millham sold 5,735 shares for $1,526,776.65; holdings reduced 77.5% to 1,663 shares

Brian Millham, President and COO of Salesforce, executed 5 separate sales totaling 5,735 shares for $1,526,776.65 on 2024-09-23, reducing his holdings by 77.5% from 7,398 to 1,663 shares at a blended average price of $266.22. The magnitude and breadth of this reduction—eliminating more than three-quarters of his position in a single filing date—represents a material shift in his stake at the company. His same-ticker history at CRM shows 5 prior sells over the past three months (2024-06-28 through 2024-08-22), all of which resulted in positive 30-day returns ranging from 1.0% to 5.0%, yet none are yet measurable at the 90-day horizon. His cross-ticker track record spans 20 prior sells with a 100.00% 90-day well-timed rate, though that historical accuracy provides limited context for outcome at this specific ticker where near-term measurable post-sale price action has consistently favored holding rather than selling.

CRM President & COO Millham sold 4,056 shares at $261.50 (8/22/24), eliminating entire position.

Millham Brian, President and COO, completed a full liquidation of his Salesforce holdings, selling 4,056 shares for $1,060,644.00 on 2024-08-22 and reducing his position to 0 shares. His cross-ticker track record shows a 100.00% well-timed rate across 20 prior open-market sells with an average 90-day return of -11.7%, whereas his same-ticker history at CRM shows only 1 of 1 measurable prior sales well-timed at the 90-day mark (a -7.6% return on the 2024-05-22 sale). The transaction occurred at $261.50 against a current price of $264.00, representing near-term underperformance of the sale; however, stock is -16.7% from its 52-week high of $316.88 and +5.7% over the past 30 days. This complete elimination of stake by a C-suite executive merits attention given the executive's seniority and the insider's demonstrated timing discipline on prior cross-ticker sells, though the limited measurable outcomes on Salesforce-specific prior sales precludes strong same-ticker inference.

Millham (CRM President & COO) sells entire 2,018-share position at $260.00 on 2024-07-25; complete exit post-sale.

Millham sold his entire remaining CRM holding of 2,018 shares for $524,680.00 on 2024-07-25, reducing his position from 2,018 shares to 0 shares. This represents a complete exit from his position at $260.00, which is currently 17.1% below the 52-week high of $316.88. Across his cross-ticker open-market history, Millham's prior 20 sells show an average 90-day return of -11.6% with a 100.00% well-timed rate, indicating his sell timing has historically been strong; however, his SAME-TICKER HISTORY at CRM shows mixed recent results, with a 2024-05-22 sale at -13.5% 30-day return and a 2024-05-15 sale at -17.2% 30-day return, though longer-term outcomes remain unmeasurable. The stock has risen 8.0% in the 30 days prior to this transaction and trades at a P/E of 46.58 against $9.1B in quarterly revenue and 11.2% annual revenue growth.