Laura Alber

CEO Laura Alber sells 15,000 WSM shares at $200.00 (15.0K shares, $3.0M) under 10b5-1 plan; holds 923.5K post-sale.

Laura Alber sold 15,000 shares of Williams-Sonoma at $200.00 on 2026-05-27 as part of a pre-arranged 10b5-1 trading plan adopted on 2025-10-02. This is a scheduled transaction rather than a discretionary sale. Her post-transaction holdings of 923.5K shares remain substantial relative to the market cap of $24.2B, indicating continued material exposure to the company. Across her prior trades at WSM, four of five recent sales (on 2026-05-14) were followed by positive 30-day and 90-day returns ranging from +17.8% to +19.6%, whereas her cross-ticker sell history shows an average 90-day return of +9.2%, suggesting mixed predictive value at this specific ticker. The $3.0M transaction value represents a 1.6% reduction in her pre-transaction holdings.

WSM CEO Laura Alber sells 20,000 shares for $3.5M via pre-arranged 10b5-1 plan; stock down -23.8% from 52-week high

Laura Alber sold 20,000 shares (20.0K shares) across 4 separate transactions for a blended average price of $172.61, reducing her post-transaction holdings to 938,524 shares (-2.1% of pre-transaction holdings). This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-10-02 and is therefore scheduled rather than discretionary. The current price of $169.16 is -23.8% from the 52-week high of $222.00 and -14.9% over the past 30 days, though Williams Sonoma's fundamentals remain stable with a P/E of 18.88 and net income of $241,592,000.00 on revenue of $1,882,814,000.00. Across her prior sales at WSM, Alber's same-ticker history shows mixed near-term results (30-day returns ranging from -15.7% to +6.2%), making this scheduled transaction routine portfolio management absent any signal of discretionary positioning.

CEO Laura Alber sold 15,000 WSM shares at $200.00 for $3.0M; holds 958.5K shares post-sale

Laura Alber, President & CEO of Williams Sonoma Inc, sold 15,000 shares at $200.00 for $3,000,000.00, reducing holdings from 973.5K to 958.5K shares. The sale occurred at a price 8.3% below the 52-week high of $220.67, and the stock has appreciated 13.4% over the prior 30 days and declined 6.2% over 90 days from the sale date. Her cross-ticker track record shows 18 prior sells with a 90-day well-timed rate of 53.85%, while her prior five trades at WSM (all sales on 2026-03-16) each showed positive 30-day returns ranging from 4.0% to 6.2%, though 90-day outcomes remain unmeasurable. The CEO retains substantial holdings representing ongoing equity exposure to the company's business.

Director Laura Alber purchases 2,571 shares at $194.58 avg, raising stake 36.9% to 9,530 shares

Laura Alber, a Director at Salesforce, executed 2 separate purchases totaling 2,571 shares for $500,266.13 at a blended average price of $194.58 on March 19, 2026. This transaction increased her holdings by 36.9%, from 6,959 shares to 9,530 shares. The purchases occurred with CRM trading at $194.99 currently, roughly near the transaction price, while the stock remains 33.0% below its 52-week high and down 25.0% over the past 90 days despite a 5.8% gain over the past 30 days. Alber's cross-ticker open-market history shows 20 prior sells with a 45.45% well-timed rate and average 90-day returns of +4.8%, indicating moderate historical execution quality but not exceptional precision.

WSM CEO ALBER sells 20,000 shares ($3.7M) across 5 transactions on 2026-03-16 at $181.66–$185.54; stock down 16.6% from 52-week high

Laura Alber, President & CEO of Williams Sonoma, executed 5 separate sales totaling 20,000 shares for $3,660,836.52 ($3.7M) on 2026-03-16, reducing her holdings by 2.5% to 786,537 shares post-transaction. The blended average transaction price of $183.04 came as the stock was trading down 14.2% over the prior 30 days and 16.6% below its 52-week high of $220.67. Her cross-ticker track record shows 20 prior sells with a 37.50% well-timed rate (positive 90-day returns average 6.3%), but her same-ticker history at WSM is mixed: 4 of 5 prior sales were measured at 30 days (returns of 3.0%–4.2%), and only 1 prior WSM sale had a measurable 90-day outcome, which posted a +15.4% return—indicating a pattern not yet well-timed at the 90-day horizon. The stock trades at a P/E of 20.66 with flat annual revenue growth (-0.5%), suggesting mature positioning without growth tailwinds, though quarterly net income of $241.6M remains solid against $1.9B in quarterly revenue.

WSM CEO Laura Alber sells 35,000 shares across 4 transactions for $7,258,550.68, reducing stake to 806,537 shares

Laura Alber, President & CEO of Williams Sonoma Inc, executed 4 separate sales on 2026-01-15 totaling 35,000 shares (35.0K shares) for $7,258,550.68 ($7.3M) at prices ranging from $205.91 to $208.33, with a blended average price of $207.39. This represents a 4.2% reduction in her holdings, leaving 806,537 shares post-transaction. The sales occurred near the stock's 52-week high of $217.71 (currently -2.8% from that peak at $211.51), and follow a pattern of repeated open-market sales at this ticker—Alber executed 5 separate sell transactions in late November 2025, all of which posted positive 30-day returns ranging from 4.2% to 7.9%. While her cross-ticker track record shows a 90-day well-timed rate of 42.86%, the company's fundamentals remain stable with $1.9B quarterly revenue and a 23.74 P/E, though annual revenue has contracted 0.5% year-over-year. The concentration of insider selling activity in a narrow timeframe warrants monitoring for any material developments.

WSM CEO Alber sells 30,000 shares for $5.4M at blended $179.55; retains 846,927 shares. Stock -16.8% from 52-wk high.

Laura Alber, President & CEO of Williams Sonoma Inc, executed 6 separate sales totaling 30,000 shares for $5,386,453.48 on November 25–26, 2025, at prices ranging from $175.60 to $181.07 and a blended average of $179.55. The sale reduced her holdings by 3.4% to 846,927 shares post-transaction. This large-block sale occurred as the stock trades at $181.12, down 16.8% from its 52-week high of $217.71 and down 6.1% over the past 30 days. Notably, Alber's prior sales at WSM (all on 2025-09-15) show consistent negative 30-day returns ranging from -3.4% to -5.6%, suggesting a pattern of selling before near-term declines at this specific ticker. The current sale's timing within a broader downtrend warrants observation, though the absence of completed outcome data prevents definitive assessment of execution quality relative to her recent WSM history.

Williams Sonoma CEO Laura Alber sells 90,000 shares for $18.0M across 6 transactions on 2025-09-15

On 2025-09-15, Laura Alber, President & CEO of Williams Sonoma Inc, executed 6 separate sales totaling 90,000 shares (90.0K shares) for $18,015,124.18 ($18.0M), with a blended average price of $200.17, reducing her holdings by 9.3% from 966,927 shares to 876,927 shares. The scale of this transaction—representing a substantial portion of her equity stake—merits investor attention given her executive position. Her cross-ticker track record shows a 71.43% well-timed rate on 20 prior sells with an average 90-day return of -8.7%, suggesting some historical precision in sale timing, though at Williams Sonoma specifically, her 5 prior trades in July 2025 show 30-day gains of 21.1%–23.9% with 90-day outcomes not yet measurable. The current stock price of $196.61 is 9.7% below the 52-week high of $217.71 and down 2.5% in the past 30 days, placing the transaction near recent resistance levels, though the 90-day trajectory remains positive at +22.5%. Without disclosure of FLAGS or specific motivation, the sale's significance rests on both the magnitude of the reduction and the observed pattern of her prior execution—neither strongly bearish nor bullish in isolation, but warranting monitoring of subsequent insider activity and quarterly results for context.

CEO Laura Alber sold 30,000 shares at $165.80–$170.94 for $5,045,485.62 on 2025-07-15.

Laura Alber, President & CEO, executed 6 separate sales totaling 30,000 shares (30.0K shares) for $5,045,485.62 at prices ranging from $165.80 to $170.94, reducing her holdings to 966,927 shares. The blended average price of $168.18 sits below the current price of $170.20, though this trade represents a modest 3% reduction in her pre-transaction holdings. Her prior trades at WSM show mixed timing outcomes: one measurable 90-day trade fell 3.5%, while four recent May 2025 trades remain largely unmeasurable, though three showed minor near-term losses. Against this company backdrop—where Williams Sonoma trades at a P/E of 19.10 with essentially flat annual revenue growth of -0.5%—a $5M sale by the CEO warrants attention as a liquidity event, though the modest reduction in an already substantial 966.9K-share position does not suggest portfolio liquidation.

WSM CEO Laura Alber sold 30,000 shares in 4 transactions at $164.33 blended avg for $4.9M on 2025-05-29; stock now -27.3% from 52-week high.

Laura Alber, President & CEO of Williams-Sonoma Inc, executed 4 separate sales totaling 30,000 shares (30.0K shares) for $4,929,942.72 on 2025-05-29, with a blended average price of $164.33, reducing her holdings from 1,026,927 to 996,927 shares (a 2.9% reduction). The stock has declined significantly since the transaction, trading at $158.22—representing a -27.3% fall from the 52-week high of $217.71—and is down 1.5% over the 30 days following the sale. At Williams-Sonoma specifically, Alber has executed 5 prior open-market sales (all on 2025-03-27), all of which have shown negative 30-day returns ranging from -7.7% to -9.7%; none of these earlier trades have yet accumulated a measurable 90-day outcome. While her cross-ticker track record shows a 53.33% well-timed rate at the 90-day mark on 20 prior sells, her history at this specific ticker offers no yet-measured 90-day outcomes and consistently negative short-term results, suggesting recent patterns at WSM merit observation as the 90-day window matures.