WSM WILLIAMS SONOMA INC Insider Trading

WSM CEO Laura Alber sells 35,000 shares for $7.7M via scheduled 10b5-1 plan on 2026-07-15

Laura Alber (President & CEO) executed 5 separate sales totaling 35,000 shares for $7,747,893.18 through a pre-arranged 10b5-1 trading plan adopted on 2025-10-02. This is a scheduled, non-discretionary transaction rather than a discretionary insider decision. Her holdings post-transaction are 888,524 shares, down from 923,524 shares, representing a 3.8% reduction in position size. Notably, Alber's prior five trades at WSM were all sells executed in May 2026, with subsequent 30-day returns ranging from +19.6% to +30.0%, indicating the stock appreciated after her prior sales. The current stock price of $228.41 is above the blended average sale price of $221.37, and the stock is at +15.0% over 90 days, showing strength despite the ongoing liquidation activity.

CEO Laura Alber sells 15,000 WSM shares at $200.00 (15.0K shares, $3.0M) under 10b5-1 plan; holds 923.5K post-sale.

Laura Alber sold 15,000 shares of Williams-Sonoma at $200.00 on 2026-05-27 as part of a pre-arranged 10b5-1 trading plan adopted on 2025-10-02. This is a scheduled transaction rather than a discretionary sale. Her post-transaction holdings of 923.5K shares remain substantial relative to the market cap of $24.2B, indicating continued material exposure to the company. Across her prior trades at WSM, four of five recent sales (on 2026-05-14) were followed by positive 30-day and 90-day returns ranging from +17.8% to +19.6%, whereas her cross-ticker sell history shows an average 90-day return of +9.2%, suggesting mixed predictive value at this specific ticker. The $3.0M transaction value represents a 1.6% reduction in her pre-transaction holdings.

WSM CEO Laura Alber sells 20,000 shares for $3.5M via pre-arranged 10b5-1 plan; stock down -23.8% from 52-week high

Laura Alber sold 20,000 shares (20.0K shares) across 4 separate transactions for a blended average price of $172.61, reducing her post-transaction holdings to 938,524 shares (-2.1% of pre-transaction holdings). This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-10-02 and is therefore scheduled rather than discretionary. The current price of $169.16 is -23.8% from the 52-week high of $222.00 and -14.9% over the past 30 days, though Williams Sonoma's fundamentals remain stable with a P/E of 18.88 and net income of $241,592,000.00 on revenue of $1,882,814,000.00. Across her prior sales at WSM, Alber's same-ticker history shows mixed near-term results (30-day returns ranging from -15.7% to +6.2%), making this scheduled transaction routine portfolio management absent any signal of discretionary positioning.

CEO Laura Alber sold 15,000 WSM shares at $200.00 for $3.0M; holds 958.5K shares post-sale

Laura Alber, President & CEO of Williams Sonoma Inc, sold 15,000 shares at $200.00 for $3,000,000.00, reducing holdings from 973.5K to 958.5K shares. The sale occurred at a price 8.3% below the 52-week high of $220.67, and the stock has appreciated 13.4% over the prior 30 days and declined 6.2% over 90 days from the sale date. Her cross-ticker track record shows 18 prior sells with a 90-day well-timed rate of 53.85%, while her prior five trades at WSM (all sales on 2026-03-16) each showed positive 30-day returns ranging from 4.0% to 6.2%, though 90-day outcomes remain unmeasurable. The CEO retains substantial holdings representing ongoing equity exposure to the company's business.

WSM CFO Howie Jeffrey sells 32,684 shares for $5.9M via 10b5-1 plan adopted Nov 2025

Howie Jeffrey, who was CFO at the time of the filing, executed 5 separate sales totaling 32,684 shares for $5,903,906.47 on 2026-03-26, reducing his holdings by 48.9% from 66,822 shares to 34,138 shares post-transaction. This activity was executed pursuant to a pre-arranged 10b5-1 trading plan adopted on 2025-11-21, making it a scheduled, non-discretionary transaction rather than a discretionary trade. The blended average sale price was $180.64 across transaction prices ranging from $179.37 to $183.11. As a scheduled plan transaction, this sale reflects prior predetermined execution parameters rather than real-time trading decisions in response to current market conditions.

WSM CEO ALBER sells 20,000 shares ($3.7M) across 5 transactions on 2026-03-16 at $181.66–$185.54; stock down 16.6% from 52-week high

Laura Alber, President & CEO of Williams Sonoma, executed 5 separate sales totaling 20,000 shares for $3,660,836.52 ($3.7M) on 2026-03-16, reducing her holdings by 2.5% to 786,537 shares post-transaction. The blended average transaction price of $183.04 came as the stock was trading down 14.2% over the prior 30 days and 16.6% below its 52-week high of $220.67. Her cross-ticker track record shows 20 prior sells with a 37.50% well-timed rate (positive 90-day returns average 6.3%), but her same-ticker history at WSM is mixed: 4 of 5 prior sales were measured at 30 days (returns of 3.0%–4.2%), and only 1 prior WSM sale had a measurable 90-day outcome, which posted a +15.4% return—indicating a pattern not yet well-timed at the 90-day horizon. The stock trades at a P/E of 20.66 with flat annual revenue growth (-0.5%), suggesting mature positioning without growth tailwinds, though quarterly net income of $241.6M remains solid against $1.9B in quarterly revenue.

WSM CEO Laura Alber sells 35,000 shares across 4 transactions for $7,258,550.68, reducing stake to 806,537 shares

Laura Alber, President & CEO of Williams Sonoma Inc, executed 4 separate sales on 2026-01-15 totaling 35,000 shares (35.0K shares) for $7,258,550.68 ($7.3M) at prices ranging from $205.91 to $208.33, with a blended average price of $207.39. This represents a 4.2% reduction in her holdings, leaving 806,537 shares post-transaction. The sales occurred near the stock's 52-week high of $217.71 (currently -2.8% from that peak at $211.51), and follow a pattern of repeated open-market sales at this ticker—Alber executed 5 separate sell transactions in late November 2025, all of which posted positive 30-day returns ranging from 4.2% to 7.9%. While her cross-ticker track record shows a 90-day well-timed rate of 42.86%, the company's fundamentals remain stable with $1.9B quarterly revenue and a 23.74 P/E, though annual revenue has contracted 0.5% year-over-year. The concentration of insider selling activity in a narrow timeframe warrants monitoring for any material developments.

Williams Sonoma CEO Laura Alber sells 30,000 shares for $5.4M under pre-arranged 10b5-1 plan

Laura Alber, President & CEO of Williams Sonoma Inc, executed 6 separate sales totaling 30,000 shares for $5,386,453.48 on November 25-26, 2025, at prices ranging from $175.60 to $181.07 with a blended average price of $179.55. This transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2024-09-10, meaning the sales were scheduled in advance rather than discretionary. Post-transaction, Alber retains 846,927 shares, representing a reduction of 30,000 shares (-3.4%) from prior holdings of 876,927 shares. As a 10b5-1 transaction, the sales reflect a pre-set execution schedule rather than a response to current market conditions or company developments.

WSM CFO Howie Jeffrey sells 3,153 shares across 4 transactions for $626,950.98 on 2025-09-18, reducing holdings 8.5%.

Howie Jeffrey, EVP Chief Financial Officer of Williams Sonoma Inc, executed 4 separate sales totaling 3,153 shares for $626,950.98 on 2025-09-18, with a blended average price of $198.84, reducing his holdings from 37,291 to 34,138 shares. At the current price of $198.25, the stock is -8.9% from its 52-week high of $217.71 but up 24.8% over the past 90 days. His prior sales at WSM on 2025-07-01 achieved 30-day returns of +14.6%, +8.7%, +9.4%, +10.2%, and +10.6%, indicating his recent sells at this ticker have coincided with subsequent near-term gains. While his cross-ticker track record shows a 90-day well-timed rate of 18.18% across 20 prior sells, the company's fundamentals show flat annual revenue growth (-0.5%) and a P/E of 22.25, suggesting the stock is trading at a historically elevated multiple despite muted top-line expansion.

WSM CEO Laura Alber sold 90,000 shares for $18.0M via scheduled 10b5-1 plan on 2025-09-15

ALBER LAURA executed 6 separate sales totaling 90,000 shares for $18,015,124.18 at prices ranging from $196.81 to $201.32, with a blended average price of $200.17. This transaction was conducted under a pre-arranged 10b5-1 trading plan adopted on 2024-09-10, meaning it was scheduled and non-discretionary. Her post-transaction holdings of 876,927 shares represent a reduction of 9.3% from her pre-transaction position of 966,927 shares. The scheduled nature of this plan removes any inference about insider conviction or timing judgment regarding the current share price.