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WSM WILLIAMS SONOMA INC Insider Trading

Latest: PRESIDENT & CEO Sold $3.5M of Shares · May 2026
2 filings analyzed · Latest 2026-05-29
Insider buys
0
Insider sells
2
Unique insiders
1
Direction
Net selling
May 2026
2026-05-29
low
Laura Alber Sell
PRESIDENT & CEO
15,000 shares
$3,000,000
@ $200.00
Significance 4/10

CEO Laura Alber sells 15,000 WSM shares at $200.00 (15.0K shares, $3.0M) under 10b5-1 plan; holds 923.5K post-sale.

Laura Alber sold 15,000 shares of Williams-Sonoma at $200.00 on 2026-05-27 as part of a pre-arranged 10b5-1 trading plan adopted on 2025-10-02. This is a scheduled transaction rather than a discretionary sale. Her post-transaction holdings of 923.5K shares remain substantial relative to the market cap of $24.2B, indicating continued material exposure to the company. Across her prior trades at WSM, four of five recent sales (on 2026-05-14) were followed by positive 30-day and 90-day returns ranging from +17.8% to +19.6%, whereas her cross-ticker sell history shows an average 90-day return of +9.2%, suggesting mixed predictive value at this specific ticker. The $3.0M transaction value represents a 1.6% reduction in her pre-transaction holdings.

2026-05-18
low
Laura Alber Sell
PRESIDENT & CEO
20,000 shares
$3,452,137
@ $172.61
Significance 4/10

WSM CEO Laura Alber sells 20,000 shares for $3.5M via pre-arranged 10b5-1 plan; stock down -23.8% from 52-week high

Laura Alber sold 20,000 shares (20.0K shares) across 4 separate transactions for a blended average price of $172.61, reducing her post-transaction holdings to 938,524 shares (-2.1% of pre-transaction holdings). This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-10-02 and is therefore scheduled rather than discretionary. The current price of $169.16 is -23.8% from the 52-week high of $222.00 and -14.9% over the past 30 days, though Williams Sonoma's fundamentals remain stable with a P/E of 18.88 and net income of $241,592,000.00 on revenue of $1,882,814,000.00. Across her prior sales at WSM, Alber's same-ticker history shows mixed near-term results (30-day returns ranging from -15.7% to +6.2%), making this scheduled transaction routine portfolio management absent any signal of discretionary positioning.

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