BBY BEST BUY CO INC Insider Trading

Schulze sold 900,000 BBY shares for $74.0M across 7 transactions (blended avg $82.21) via scheduled 10b5-1 plan.

Richard M Schulze executed 7 separate sales totaling 900,000 shares for $73,992,923.30 across July 13–14, 2026, at prices ranging from $80.88 to $83.63. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary. Schulze's post-transaction holdings stand at 9,530,936 shares, representing a reduction of 8.6% from his pre-transaction position of 10,430,936 shares. The current stock price of $85.37 sits only 1.1% below the 52-week high of $86.35, and the stock has appreciated 10.3% over the past 30 days and 32.0% over the past 90 days—both meaningfully above the blended sale prices. His cross-ticker track record shows an average 90-day return of -14.9% following prior sells, and his same-ticker history at BBY shows mixed near-term outcomes, with measurable 30-day returns of +1.0% and +9.1% on two prior June sales.

Richard M Schulze sold 418,601 shares for $32,699,883.45 at Best Buy in 2 transactions on Jun 25–26, 2026.

Richard M Schulze executed two separate sales totaling 418,601 shares for $32,699,883.45 at an average price of $78.12, reducing his post-transaction holdings to 10,430,936 shares (a -3.9% change from prior holdings). The sales occurred as the stock trades at $77.71, down 8.6% from its 52-week high of $84.99 but up 20.4% over the past 30 days and 23.4% over 90 days—indicating strong recent momentum into the sale dates. Across Schulze's cross-ticker open-market history, his prior 20 sells have achieved a 69.23% well-timed rate with an average 90-day return of -11.6%, suggesting a track record of selling into strength. The five most recent trades at Best Buy (all sales on or before June 16, 2026) have not yet accumulated sufficient time to assess outcomes, providing no prior same-ticker pattern against which to measure this filing.

Richard M Schulze sells 81,399 BBY shares for $6.4M across two days at $78.21 avg; stock now $73.10 (-14.0% from 52-week high)

Richard M Schulze executed two separate sales of 81,399 shares totaling $6,366,547.18 at a blended average price of $78.21 on June 15–16, 2026, reducing his holdings from 10.93M to 10.85M shares (-0.7%). The transaction occurred near the stock's 52-week high of $84.99 and ahead of its current price of $73.10, which now sits -14.0% from that peak. Schulze's cross-ticker track record shows 60.00% well-timed selling rate across 20 prior open-market sales, with an average 90-day return of -9.5%. At BBY specifically, his 2025-10-30 sale preceded a -22.2% 90-day decline, and his recent May 29 sales (timing outcomes not yet measurable) immediately preceded this June transaction, suggesting a pattern of repeated disposition. The stock's 30-day return of +26.3% and 90-day return of +13.9% indicate price strength in the near term, but the transaction price relative to current price and the insider's historical timing record warrant monitoring.

Richard Schulze sells 500,350 shares (500.4K) for $38.1M at avg $76.12; 5 of 5 prior BBY sells well-timed to -20.6% to -22.2% declines.

Richard M Schulze sold 4 separate tranches totaling 500,350 shares for $38,085,310.82 on 2026-05-29, reducing his holdings from 11,431,286 to 10,930,936 shares (-4.4%). The transaction is notable because his prior trading record at BBY shows a consistent pattern: all 5 prior sells at this ticker occurred in late October 2025 and were followed by 90-day declines ranging from -19.4% to -22.2%, establishing a high success rate in capture of downside. Current price of $72.78 is -14.4% from the 52-week high of $84.99 and +21.2% over the past 30 days, positioning this sale at a point where the stock has recovered significantly from its recent lows. The company trades at P/E 19.36 with modest fundamentals (0.4% annual revenue growth, $140M net income on $9.7B revenue), which provides limited fundamental tailwinds. The timing of this large liquidation—after a 21.2% 30-day rally and against a backdrop of historically effective prior exits—suggests the insider may be executing at a perceived local peak.

Richard M. Schulze sold 137,387 shares for $11,572,320.12 in 2 tranches (10/29-10/30) at BBY; retains 11.45M shares

Richard M. Schulze executed 2 separate sales on 2025-10-29 and 2025-10-30, selling 62,834 shares at $84.14 and 74,553 shares at $84.31 for a combined $11,572,320.12 at a blended average price of $84.23. The transactions reduced his holdings by 1.2%, from 11,589,298 shares to 11,451,911 shares post-transaction. Stock currently trades at $82.14, down 11.7% from its 52-week high of $93.03, placing the transaction prices near recent highs before the decline. His cross-ticker track record shows 20 prior sells with a 0.00% well-timed rate at the 90-day mark, indicating poor historical timing across his broader trading activity. At Best Buy specifically, he has executed 5 prior sales within days of this filing (2025-10-21 through 2025-10-28), all with outcomes not yet measurable. The series of rapid, consecutive sales warrants attention for pattern and context.

Richard M. Schulze sells 571,770 shares (571.8K) at blended $83.61 for $47.8M via scheduled 10b5-1 plan

Richard M. Schulze executed 3 separate sales totaling 571,770 shares for $47,804,500.95 between October 24–28, 2025, at prices ranging from $83.24 to $84.51. The transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled in advance rather than discretionary. Schulze's holdings declined by 4.7% from 12,161,068 shares to 11,589,298 shares post-transaction. Because the sales were executed under a structured trading plan established when market conditions and the insider's intentions may have differed from today, this activity does not reflect current discretionary judgment by the insider.

Richard Schulze executes pre-arranged sales: 825,836 shares for $67.2M (blended $81.43) over two days

Richard M. Schulze completed four separate sales on October 20–21, 2025, disposing of 825,836 shares (12.16M shares remaining) totaling $67,249,205.13 at a blended average price of $81.43. The sales were conducted under a pre-arranged 10b5-1 trading plan, meaning the transactions were scheduled in advance rather than discretionary responses to market conditions. As a major shareholder reducing his stake by 6.4% relative to pre-transaction holdings, this represents a material reduction in direct ownership exposure to Best Buy, though the scheduled nature of the plan prevents timing-based characterization. The multi-day execution across two price points ($80.56–$83.00 per share) reflects the mechanics of a preset trading schedule rather than reactive portfolio management.

Richard M. Schulze sold 196,100 shares (196.1K) of BBY at $74.00 on 2025-09-03 for $14,511,419.61; still holds 12,986,904 shares.

Richard M. Schulze sold 196,100 shares at $74.00, representing a -1.5% reduction from his pre-transaction holdings of 13,183,004 shares. The current price of $74.89 is -27.5% from the 52-week high of $103.30, suggesting the stock has declined materially from recent peaks. His prior sales at Best Buy (5 prior trades) show a 0% well-timed rate at the 90-day mark—none of those prior sells preceded stock declines. Cross-ticker, his 20 prior sells posted a 90-day well-timed rate of 0.00%, with an average 90-day return of +10.8%, indicating his sales have historically been followed by stock appreciation rather than the declines that would signal prescient selling. Despite the current 30-day positive momentum (+13.1%), the broader context shows this insider's sale history at this ticker and across holdings has not demonstrated an ability to exit ahead of adverse moves.

Richard M Schulze sold 729,201 shares (729.2K) at $72.95 for $53.2M; retains 12.99M shares post-transaction.

Richard M Schulze executed 2 separate sales totaling 729,201 shares for $53,197,108.87 on 2025-06-09 at $72.95 per share, reducing his holdings from 13.72M to 12.99M shares (-5.3%). The sale price of $72.95 is 30.7% above the current price of $72.65, indicating the transaction occurred at a recent local high. Schulze's prior 5 trades at Best Buy show a 0% well-timed rate at the 90-day mark—all subsequent 90-day periods produced positive returns, meaning his prior sells at this ticker were poorly timed against forward performance. Best Buy's fundamentals show annual revenue decline of -4.4% year-over-year and a P/E of 17.38, while the stock remains 29.7% below its 52-week high of $103.30. The combination of a material sale from a major holder, a consistent track record of poorly-timed sells at this ticker, and deteriorating financial trends warrants investor attention to the underlying business conditions.

CFO Matthew M Bilunas sells 51,000 BBY shares at $74.20 via pre-arranged 10b5-1 plan; holdings reduced to 55,856 shares

Matthew M Bilunas, SEVP Enterprise Strategy & CFO, sold 51,000 shares of Best Buy on 2025-03-24 at $74.20, reducing his holdings from 106,856 shares to 55,856 shares—a reduction of 47.7% of his pre-transaction position. This sale was executed under a pre-arranged 10b5-1 trading plan, meaning it was scheduled in advance rather than a discretionary trade decision at the time of execution. The magnitude of the reduction—nearly half his holdings—is material, though the scheduled nature of the sale limits inference about current sentiment. The total transaction value was $3,784,200.00.