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LOVE Lovesac Co Insider Trading

Latest: CEO Bought $25K of Shares · Apr 2026
6 filings analyzed · Latest 2026-04-20
Insider buys
5
Insider sells
1
Unique insiders
2
Direction
Net buying
April 2026
2026-04-20
low
Nelson Shawn David Buy
Chief Executive Officer
1,477 shares
$25,028
@ $16.94
Significance 4/10

Lovesac CEO buys 1,477 shares at $16.94; stock up 66.1% in 30 days amid losses.

Nelson Shawn David, Chief Executive Officer, purchased 1,477 shares at $16.94 on 2026-04-16, increasing his holdings to 202,681 shares. The transaction occurs with LOVE trading -18.0% from its 52-week high despite a strong recent momentum: 30-day return of +66.1% and 90-day return of +23.8%. However, the company's fundamentals remain challenged: net income was $-10,551,000.00 in the latest quarter, with modest annual revenue growth of +2.4% on $150,166,000.00 in quarterly revenue. At his cross-ticker track record level, this CEO's prior buy averaged -9.6% return over 30 days, though his prior trades at LOVE specifically show a mixed timing pattern: his most recent buy on 2025-10-14 delivered +11.4% 90-day return, but his 2024 sells preceded or coincided with subsequent gains, indicating poorly-timed exits. The modest share increase of +0.7% versus pre-transaction holdings and the modest dollar value ($25,027.77) suggest this is not a concentrated, conviction-driven position build.

October 2025
2025-10-14
medium
Nelson Shawn David Buy
Chief Executive Officer
1,000 shares
$14,410
@ $14.41
Significance 4/10

CEO Shawn David bought 1,000 shares of LOVE at $14.41 on 2025-10-14; stock down 61.9% from 52-week high of $38.64.

Shawn David, CEO, acquired 1,000 shares at $14.41, raising his holdings to 175,110 shares. The purchase occurs in a sharp downtrend: the stock is -61.9% from its 52-week high of $38.64, down 16.7% over 30 days, and trading below the $14.71 current level. Fundamentally, the company faces headwinds—annual revenue declined 2.8%, net income was negative $6.6M in the latest quarter, and the stock is at depressed absolute levels. His prior sales at LOVE were well-timed in terms of avoiding further declines (SAME-TICKER HISTORY shows all three prior sales in June 2024 were followed by sustained upside within 90 days, though the TIMING PATTERN notes 0 of 3 were well-timed, meaning the stock subsequently rose when he sold, which he ideally would have avoided). This buy at a depressed price against a backdrop of operational pressure and recent value destruction merits monitoring of whether the purchase reflects a conviction level at these valuations or signals broader concern about the business trajectory.

June 2025
2025-06-23
low
McLallen Walter Field Buy
1,950 shares
$35,251
@ $18.08
Significance 3/10

Director McLallen Walter Field purchased 1,950 shares at blended average $18.08 on 2025-06-20, holding 40,000 shares post-transaction.

Director McLallen Walter Field executed 2 separate purchases totaling 1,950 shares for $35,251.00 on 2025-06-20, raising his stake to 40,000 shares (+5.1% vs pre-transaction holdings). The buys occurred at prices ($17.98 and $18.18) near the current market level of $18.60, with the stock trading -51.9% from its 52-week high of $38.64. His prior trades at Lovesac show mixed timing outcomes: two recent buys on 2025-06-17 and 2025-06-18 are not yet measurable, while his December 2024 buys yielded 30-day gains of +8.7% and +5.9% but 90-day losses of -27.4% and -29.0%. Across his cross-ticker history, his 5 prior buys averaged -28.2% over 90 days with a 0% win rate at that horizon, though the most recent 30-day performance across those trades averaged +7.3%. The company's latest quarter showed revenue of $138,373,000.00 with a net loss of $-10,840,000.00, and annual revenue declined -2.8% year-over-year.

2025-06-20
low
McLallen Walter Field Buy
2,000 shares
$35,415
@ $17.71
Significance 3/10

Director McLallen Walter Field purchased 2,000 shares at $17.33–$17.95 on 2025-06-17–18; stock now $18.11, -53.1% from 52-week high.

McLallen Walter Field purchased 2,000 shares across 3 separate transactions totaling $35,415.00 at an average price of $17.71, increasing his holding from 36,050 shares to 38,050 shares. The company is unprofitable (net income $-10.8M on revenue of $138.4M) with declining revenue growth (-2.8% year-over-year) and a deteriorating valuation backdrop: the stock is down 53.1% from its 52-week high of $38.64. Field's prior trades at LOVE show a 0 of 2 win rate at the 90-day mark, with both prior measurable buys posting negative 90-day returns (-27.4% and -29.0%); his cross-ticker track record also shows a 0.00% win rate despite a modestly positive 30-day average (+7.3%), followed by a -28.2% 90-day average. The current purchase occurs in a deteriorating fundamental and technical context with no historical evidence that this insider's buy signals precede price appreciation.

December 2024
2024-12-23
medium
McLallen Walter Field Buy
5,000 shares
$122,520
@ $24.50
Significance 5/10

Director McLallen Walter Field purchases 5,000 shares at blended avg $24.50, raising stake to 24.5K shares as stock trades near 52-week lows.

McLallen Walter Field, a director, made 2 separate purchases totaling 5,000 shares for $122,520.00 at an average price of $24.50 per share, increasing his holdings by 25.6% to 24.5K shares. The timing occurs within a period of significant stock weakness: the current price of $23.88 is -38.2% from the 52-week high of $38.64, with a 30-day decline of -31.2%. The company reported net income of $-4.9M in its latest quarter against revenue of $149.9M, indicating operational challenges despite 7.5% annual revenue growth. The director's accumulation at depressed levels coincides with material underperformance, though the absence of prior transaction history or stated rationale limits conclusions about the signal's forward implications.

June 2024
2024-06-21
medium
Nelson Shawn David Sell
Chief Executive Officer
23,861 shares
$555,645
@ $23.29
Significance 4/10

LOVE CEO Nelson Shawn David sold 23,861 shares for $555,644.72 across 3 transactions at prices near $23.29

Nelson Shawn David, CEO of Lovesac Co, executed 3 separate sales totaling 23,861 shares for $555,644.72 on June 20–21, 2024, reducing his holdings by 12.9% from 184,843 to 160,982 shares. The blended average price of $23.29 sits near the current price of $23.26, with the stock down 20.9% from its 52-week high of $29.42 and off 13.0% over the prior 30 days. The company posted net income of $-12,960,000.00 in the latest quarter despite 7.5% annual revenue growth, signaling operational stress. This concentrated reduction in CEO equity stakes during a period of negative earnings and price weakness merits monitoring to assess whether it reflects broader management views on near-term value.

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