CRM Salesforce, Inc. Insider Trading

Director Laura Alber purchases 2,571 shares at $194.58 avg, raising stake 36.9% to 9,530 shares

Laura Alber, a Director at Salesforce, executed 2 separate purchases totaling 2,571 shares for $500,266.13 at a blended average price of $194.58 on March 19, 2026. This transaction increased her holdings by 36.9%, from 6,959 shares to 9,530 shares. The purchases occurred with CRM trading at $194.99 currently, roughly near the transaction price, while the stock remains 33.0% below its 52-week high and down 25.0% over the past 90 days despite a 5.8% gain over the past 30 days. Alber's cross-ticker open-market history shows 20 prior sells with a 45.45% well-timed rate and average 90-day returns of +4.8%, indicating moderate historical execution quality but not exceptional precision.

Director Kirk David Blair purchases 2,570 shares of CRM at $194.62; stock down 33.2% from 52-week high

Kirk David Blair, a Director, purchased 2,570 shares of Salesforce at $194.62 on 2026-03-18, expanding his holdings to 13,689 shares (+23.1% from 11,119 pre-transaction). The purchase occurs as CRM trades at $194.34 currently, down -33.2% from its 52-week high of $291.15, and -24.6% over the past 90 days. Blair's track record at this ticker is mixed: his prior two purchases at CRM (2025-12-17 and 2025-09-09) showed returns of -12.2% and -3.7% over 30 days, with 90-day outcomes of -24.5% and +1.9% respectively—only 1 of 2 prior buys were well-timed at the 90-day mark. His cross-ticker track record of 2 prior buys averaged -7.9% at 30 days and -11.3% at 90 days, with a 50% win rate. The timing of this purchase relative to CRM's recent price decline and Blair's modest historical success rate at this ticker warrants observation of subsequent quarterly performance.

Director Kirk David Blair purchases 1,936 shares of CRM at $258.64; holdings rise 22.1% to 10,677 shares total.

Kirk David Blair, a Director at Salesforce, purchased 1,936 shares at $258.64 on 2025-12-17, increasing his stake by 22.1% to 10,677 shares post-transaction. This represents his second open-market purchase of CRM; his prior buy on 2025-09-09 generated a 90-day return of +1.9%, demonstrating that his historical trading at this ticker has been well-timed on that metric. The current price of $257.85 places the stock -28.4% from its 52-week high of $359.95, though it has recovered +10.4% over the last 30 days and +4.4% over 90 days. Salesforce's fundamentals remain solid with $10.3B in latest-quarter revenue, $2.1B net income, and 8.7% annual revenue growth, though the elevated P/E of 33.44 reflects market expectations. The director's sustained accumulation pattern at a discounted price point warrants attention, particularly given the prior 90-day win rate at this ticker, though the elevated valuation and recent 28.4% retreat from highs suggest the market continues to price in execution risk.

Director Morfit buys 96,000 CRM shares at $260.58 ($25.0M) after recent sales, expanding holdings to 2,994,509 shares

Morfit purchased 96,000 shares at $260.58 on 2025-12-05, increasing his holdings by 3.3% to 2,994,509 shares. This buy follows three consecutive sales in mid-December 2024 at $259.53 (within 1 cent of today's price), a pattern that warrants attention: his prior trades at CRM show a 4-of-4 success rate at the 90-day mark, including 100% well-timed sells. The current stock price of $259.53 sits 29.4% below the 52-week high of $367.87, though the 30-day trend is positive at +8.2%. The company fundamentals remain solid with $10.3B in quarterly revenue and an 8.7% annual growth rate, though the P/E of 33.66 reflects elevated market expectations. The timing and scale of this purchase—after a deliberate exit sequence just weeks prior—merit close observation.

Harris Parker sells 134,662 shares of CRM for $31,605,031.49, cutting holdings by 49.1% in 5 separate transactions on 2025-12-02.

Harris Parker executed 5 separate sales totaling 134,662 shares for $31,605,031.49 on 2025-12-02, reducing his CRM holdings from 274,429 to 139,767 shares (a 49.1% reduction in position size). The blended average sale price of $234.70 sits 4.2% below the current price of $238.72, with CRM trading 35.1% below its 52-week high of $367.87. Across his prior trades at CRM (5 prior sales), Parker achieved a well-timed rate of 3 out of 5 at the 90-day mark, indicating modest timing skill at this ticker, though his cross-ticker track record shows an average 90d return of +9.7% (20 prior sells, well-timed rate 15.00%), suggesting sells have historically been poorly timed across his broader history.

Benioff sells 2,250 CRM shares for $580,939.77 across 7 transactions on Oct 31; retains 11.91M shares

Marc Benioff, Chair and CEO of Salesforce, executed 7 separate sales totaling 2,250 shares for $580,939.77 on 2025-10-31, with transaction prices ranging from $254.08 to $261.32 and a blended average of $258.20. The sale represents a net reduction of 0.0% against his post-transaction holdings of 11.91M shares, indicating a negligible portfolio impact. Benioff's cross-ticker track record shows 20 prior open-market sells, though no same-ticker trades at CRM prior to 2025-10-30 are yet measurable (outcomes not yet available). The stock is currently trading at $261.34, off 29.0% from its 52-week high of $367.87 but up 8.7% over the last 30 days, with Salesforce posting a P/E of 37.33 and recent quarterly revenue of $10.2B.

Benioff sells 2,250 shares at blended average $256.82; stock at $260.41; retains 11.91M shares

Marc Benioff, Chair and CEO of Salesforce, executed 8 separate sales on 2025-10-30 totaling 2,250 shares for $577,847.53. The blended average price was $256.82, while the current price stands at $260.41. This represents a -0.0% reduction relative to pre-transaction holdings of 11.91M shares, leaving post-transaction holdings at 11.91M shares. The sale occurred when the stock is -29.2% from its 52-week high of $367.87, though it has rebounded +10.5% over the past 30 days and +3.9% over 90 days. With a P/E of 37.20 and net income of $1.9B on revenue of $10.2B, the company remains substantially profitable. The transaction is modest in scale relative to Benioff's substantial equity ownership position.

Benioff sold 2,250 shares for $567,079.89 on 2025-10-29; continues routine sales pattern.

Marc Benioff, Chair and CEO of Salesforce, executed 4 separate sales totaling 2,250 shares for $567,079.89 at an average price of $252.04. This represents a negligible -0.0% change to his post-transaction holdings of 11.91M shares. The sales occurred at prices materially below the current market price of $256.65 and well below the 52-week high of $367.87. Benioff has a history of open-market sales (20 prior sells across all tickers), and this transaction fits within a routine selling pattern rather than signaling a discrete portfolio action. The minimal share count reduction and modest dollar amount relative to his substantial remaining stake provide no evidence of changed conviction in the company.

Benioff sells 2,250 CRM shares for $578,395.71; holds 11.91M shares post-transaction.

Marc Benioff, Chair and CEO of Salesforce, executed 5 separate sales totaling 2,250 shares for $578,395.71 on 2025-10-28 at prices ranging from $254.59 to $257.88, yielding a blended average price of $257.06. The sale represents a -0.0% reduction in his 11.91M share post-transaction holdings. The stock currently trades at $251.46, down 31.6% from its 52-week high of $367.87 but up 2.6% over the past 30 days. Benioff's cross-ticker track record shows 20 prior sells across all tickers, though timing data for same-ticker history is not yet measurable for recent transactions. The modest proportion of shares sold relative to his total position suggests a limited signal regarding fundamental conviction.

Benioff sells 2,250 CRM shares for $576,295.48; retains 11,911,571 shares (11.91M) with stock -30.9% from 52-week high

Marc Benioff, Chair and CEO, executed 3 separate sales totaling 2,250 shares for $576,295.48 on 2025-10-27, with a blended average price of $256.13. The sale represents a negligible reduction in his holdings (11,913,821 to 11,911,571 shares, a -0.0% change). Current CRM stock trades at $254.26, down 30.9% from the 52-week high of $367.87, and Benioff's sale occurred above the current price by approximately $1.87 per share. His cross-ticker track record shows 20 prior open-market sells across all tickers, though those outcomes are not yet measurable against timing benchmarks for purposes of this current filing.