Early Access — free while we kick the tires
EdgarHawk

Benioff Marc

Chair and CEO

Director Officer
86 filings analyzed · 1 company · Latest 2025-11-03

Companies

Company Buys Sells Direction
Salesforce, Inc. CRM 0 584 Net selling

Activity

November 2025
2025-11-03 Salesforce, Inc. CRM
low
Sell
2,250 shares
$580,940
Significance 4/10

Benioff sells 2,250 CRM shares for $580,939.77 across 7 transactions on Oct 31; retains 11.91M shares

Marc Benioff, Chair and CEO of Salesforce, executed 7 separate sales totaling 2,250 shares for $580,939.77 on 2025-10-31, with transaction prices ranging from $254.08 to $261.32 and a blended average of $258.20. The sale represents a net reduction of 0.0% against his post-transaction holdings of 11.91M shares, indicating a negligible portfolio impact. Benioff's cross-ticker track record shows 20 prior open-market sells, though no same-ticker trades at CRM prior to 2025-10-30 are yet measurable (outcomes not yet available). The stock is currently trading at $261.34, off 29.0% from its 52-week high of $367.87 but up 8.7% over the last 30 days, with Salesforce posting a P/E of 37.33 and recent quarterly revenue of $10.2B.

October 2025
2025-10-31 Salesforce, Inc. CRM
low
Sell
2,250 shares
$577,848
Significance 3/10

Benioff sells 2,250 shares at blended average $256.82; stock at $260.41; retains 11.91M shares

Marc Benioff, Chair and CEO of Salesforce, executed 8 separate sales on 2025-10-30 totaling 2,250 shares for $577,847.53. The blended average price was $256.82, while the current price stands at $260.41. This represents a -0.0% reduction relative to pre-transaction holdings of 11.91M shares, leaving post-transaction holdings at 11.91M shares. The sale occurred when the stock is -29.2% from its 52-week high of $367.87, though it has rebounded +10.5% over the past 30 days and +3.9% over 90 days. With a P/E of 37.20 and net income of $1.9B on revenue of $10.2B, the company remains substantially profitable. The transaction is modest in scale relative to Benioff's substantial equity ownership position.

2025-10-30 Salesforce, Inc. CRM
low
Sell
2,250 shares
$567,080
Significance 3/10

Benioff sold 2,250 shares for $567,079.89 on 2025-10-29; continues routine sales pattern.

Marc Benioff, Chair and CEO of Salesforce, executed 4 separate sales totaling 2,250 shares for $567,079.89 at an average price of $252.04. This represents a negligible -0.0% change to his post-transaction holdings of 11.91M shares. The sales occurred at prices materially below the current market price of $256.65 and well below the 52-week high of $367.87. Benioff has a history of open-market sales (20 prior sells across all tickers), and this transaction fits within a routine selling pattern rather than signaling a discrete portfolio action. The minimal share count reduction and modest dollar amount relative to his substantial remaining stake provide no evidence of changed conviction in the company.

2025-10-29 Salesforce, Inc. CRM
low
Sell
2,250 shares
$578,396
Significance 4/10

Benioff sells 2,250 CRM shares for $578,395.71; holds 11.91M shares post-transaction.

Marc Benioff, Chair and CEO of Salesforce, executed 5 separate sales totaling 2,250 shares for $578,395.71 on 2025-10-28 at prices ranging from $254.59 to $257.88, yielding a blended average price of $257.06. The sale represents a -0.0% reduction in his 11.91M share post-transaction holdings. The stock currently trades at $251.46, down 31.6% from its 52-week high of $367.87 but up 2.6% over the past 30 days. Benioff's cross-ticker track record shows 20 prior sells across all tickers, though timing data for same-ticker history is not yet measurable for recent transactions. The modest proportion of shares sold relative to his total position suggests a limited signal regarding fundamental conviction.

2025-10-28 Salesforce, Inc. CRM
low
Sell
2,250 shares
$576,295
Significance 3/10

Benioff sells 2,250 CRM shares for $576,295.48; retains 11,911,571 shares (11.91M) with stock -30.9% from 52-week high

Marc Benioff, Chair and CEO, executed 3 separate sales totaling 2,250 shares for $576,295.48 on 2025-10-27, with a blended average price of $256.13. The sale represents a negligible reduction in his holdings (11,913,821 to 11,911,571 shares, a -0.0% change). Current CRM stock trades at $254.26, down 30.9% from the 52-week high of $367.87, and Benioff's sale occurred above the current price by approximately $1.87 per share. His cross-ticker track record shows 20 prior open-market sells across all tickers, though those outcomes are not yet measurable against timing benchmarks for purposes of this current filing.

2025-10-27 Salesforce, Inc. CRM
low
Sell
2,250 shares
$575,006
Significance 3/10

Benioff sells 2,250 shares for $575,005.50; maintains 11.91M shares post-transaction.

Marc Benioff executed 4 separate sales totaling 2,250 shares for $575,005.50 across a tight price range ($254.81–$256.88) on 2025-10-24, representing a -0.0% reduction in his 11.91M share holdings. The blended average price of $255.56 is marginally above the current price of $255.47 and significantly below the 52-week high of $367.87; the stock is down 30.6% from that peak. His same-ticker history shows 5 prior trades at CRM, with recent sales on 2025-10-27 and 2025-10-23, but outcomes on those trades are not yet measurable. This incremental sale has minimal material impact on his position and occurs within a stock price context where Benioff continues to hold substantially all his equity stake despite a pronounced year-to-date drawdown.

2025-10-24 Salesforce, Inc. CRM
low
Sell
2,250 shares
$575,140
Significance 3/10

Benioff sells 2,250 CRM shares for $575,140.32; minimal impact on 11.91M holdings (-0.0%)

Marc Benioff, Chair and CEO, executed 3 separate sales totaling 2,250 shares for $575,140.32 at an average price of $255.62 on 2025-10-23. This represents a negligible reduction of 0.0% against his post-transaction holdings of 11,911,571 shares, indicating no meaningful portfolio rebalancing. The sale occurred when CRM traded at $254.83 currently, situated 30.7% below its 52-week high of $367.87 and up 3.6% over the prior 30 days. Benioff's cross-ticker track record shows 20 prior open-market sells; same-ticker history at CRM includes 5 prior trades, though recent outcomes remain unmeasurable.

2025-10-23 Salesforce, Inc. CRM
low
Sell
2,250 shares
$582,763
Significance 4/10

Benioff sells 2,250 CRM shares for $582,762.59 across 5 transactions on 2025-10-22.

Benioff, Chair and CEO of Salesforce, executed 5 separate sales totaling 2,250 shares for $582,762.59 on 2025-10-22 at prices ranging from $257.15 to $261.43 (blended average $259.01). The sale represents a negligible 0.0% reduction against his 11.91M share post-transaction holdings. Stock price has declined 30.7% from its 52-week high of $367.87 to the current $255.05, while the company maintains solid fundamentals with revenue of $10.2B and net income of $1.9B in the latest quarter. His cross-ticker track record shows 20 prior open-market sells with timing patterns not yet measurable on this small single-day transaction, and the 5 prior trades at CRM (all within the past three days) lack sufficient outcome data to assess pattern or signal.

2025-10-22 Salesforce, Inc. CRM
low
Sell
2,250 shares
$590,102
Significance 3/10

Benioff sold 2,250 shares at blended avg $262.27 for $590.1K on 2025-10-21.

Marc Benioff, Chair and CEO, executed 9 separate sales totaling 2,250 shares for $590,102.42 on 2025-10-21 at prices ranging from $254.94 to $265.02. The sale represents a 0.0% reduction relative to his pre-transaction holdings of 11.91M shares. Stock is currently trading at $256.64, down 30.2% from its 52-week high of $367.87. Benioff's cross-ticker track record shows 20 prior open-market sells, providing some context for the sell pattern, though same-ticker outcomes at CRM have not yet become measurable.

2025-10-21 Salesforce, Inc. CRM
low
Sell
2,250 shares
$567,631
Significance 3/10

Benioff sells 2,250 CRM shares for $567,630.54 across 9 transactions on 2025-10-20

Marc Benioff, Chair and CEO, executed 9 separate sales totaling 2,250 shares (2.2K shares) for $567,630.54 at a blended average price of $252.28 on 2025-10-20. The sale reduced his holdings from 11.91M shares to 11.91M shares, representing a -0.0% change in his position. Salesforce trades at $263.41 (current price), 28.4% below its 52-week high of $367.87, and has shown mixed recent momentum: +6.6% over 30 days but -1.4% over 90 days. Benioff's cross-ticker track record shows 20 prior open-market sells with a 0% well-timed rate, providing limited precedent for timing insight on this specific transaction.

Related insiders

Create a free account

Build watchlists, get email alerts on the tickers you follow, and read the full AI analysis on every insider filing.

Sign up — free during early access