Early Access — free while we kick the tires
EdgarHawk

Prior Jane

Chief Marketing Officer

Officer
2 filings analyzed · 1 company · Latest 2026-03-09

Companies

Company Buys Sells Direction
Vita Coco Company, Inc. COCO 0 12 Net selling

Activity

March 2026
medium
Sell
50,000 shares
$2,645,922
Significance 6/10

CMO Jane Prior sold 50,000 shares (28.2% of holdings) at blended $52.92 on March 5, 2026

Prior sold 50,000 shares in 3 separate transactions totaling $2,645,922.19 at prices ranging from $52.73 to $54.08, reducing her stake from 177,399 to 127,399 shares. The sale occurred as the stock trades near the 52-week high of $58.96 (currently at $52.74, down 10.6% from that peak over 30 days). Her same-ticker history shows mixed timing results: 3 of 5 prior COCO sells were well-timed at the 90-day mark, but the most recent two sales in November 2024 coincided with subsequent gains of +4.6% and +10.7% at 30 days, suggesting those were poorly timed. The company's fundamentals remain solid with $182.3M in quarterly revenue, 18.2% annual growth, and $24.0M net income, though the elevated P/E of 35.64 reflects high valuation expectations.

November 2024
medium
Sell
20,000 shares
$671,120
Significance 6/10

CMO Jane Prior sells 20,000 COCO shares for $671,120.00 in 2 transactions; stock rallies +23.6% in 30 days post-trade.

Jane Prior, Chief Marketing Officer, executed 2 separate sales totaling 20,000 shares for $671,120.00 at blended average price $33.56 (Nov 1–4, 2024), reducing her stake by 13.2% to 131,834 shares post-transaction. The timing is notable: the first sale occurred at $32.11 on Nov 1, and the second at $35.00 on Nov 4—the second tranche captured near the current price of $35.27, which sits at the 52-week high. Since the sale date, COCO has appreciated +23.6% over 30 days and +39.2% over 90 days, indicating the sales were poorly timed relative to subsequent price action. Her cross-ticker track record shows a 100.00% well-timed rate across 3 prior sells (avg 90d return −3.1%), but all 3 prior COCO-specific trades in September 2023 were well-timed at the 90-day mark—a pattern this transaction breaks. The company's fundamentals remain solid (revenue $132.9M, net income $19.3M, annual growth +15.4%), but the valuation is elevated at P/E 33.59, which may have motivated the portfolio adjustment.

Related insiders

Create a free account

Build watchlists, get email alerts on the tickers you follow, and read the full AI analysis on every insider filing.

Sign up — free during early access