Director Ira Liran sold 148,074 shares for $11,891,372.86 under 10b5-1 plan; holds 402,579 shares post-sale.
Ira Liran, a Director at Vita Coco Company, executed two separate sales totaling 148,074 shares for $11,891,372.86 at a blended average price of $80.31 on 2026-06-12. This sale reduced his holdings by 26.9% from 550,653 to 402,579 shares. The transaction is scheduled under a pre-arranged 10b5-1 trading plan, meaning it is not discretionary. The current price of $82.85 lies 0.2% from the 52-week high of $83.00, and the stock has appreciated 5.6% over the prior 30 days and 42.5% over 90 days. Liran's prior sales at COCO show mixed near-term outcomes (30-day returns ranged from -8.7% to +6.2%), though longer-term performance (90-day returns of +7.3% to +21.2%) has been generally positive. The company's fundamentals remain strong with $179.8M quarterly revenue, positive net income of $30.5M, and 18.2% annual revenue growth, though the P/E of 57.14 reflects elevated valuation.