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EdgarHawk

Jonathan Burth

Chief Operating Officer

Officer

Latest: COO selling · April 2026

11 filings analyzed · 1 company · Latest 2026-06-12

Companies

Company Buys Sells Direction
Vita Coco Company, Inc. COCO 0 39 Net selling

Activity

June 2026
medium
Sell
30,000 shares
$2,400,000
Significance 5/10

COO Jonathan Burth sold 30,000 COCO shares at $80.00 for $2.4M on 2026-06-11; stock now $80.90, near 52-week high.

Jonathan Burth's sale of 30,000 shares on 2026-06-11 was executed under a pre-arranged 10b5-1 trading plan, meaning the transaction was scheduled, not discretionary. His non-derivative holdings fell from 87.9K to 57.9K shares, yet he retains 34,525 shares through non-qualified stock options, so his overall economic position remains substantial. The stock has since risen to $80.90, only -1.7% from the 52-week high of $82.33. Across his prior five same-ticker sales at COCO, the stock advanced 4.9% to 20.2% within 30 days after each trade, though his cross-ticker track record shows an average 90-day return of +3.2% following prior sales. The company reported revenue of $179.8M and net income of $30.5M in the latest quarter, with annual revenue growth of +18.2%, supporting a $4.6B market cap.

May 2026
low
Sell
30,000 shares
$2,250,000
Significance 4/10

COO Jonathan Burth exercises 30k shares and immediately sells entire position for $2.25M in wash transaction.

Jonathan Burth, Chief Operating Officer of Vita Coco, exercised 30,000 shares on the same day and at the same price point as a 30,000-share sale, resulting in zero net change to his holdings. This wash transaction—acquiring shares worth roughly $305k and liquidating them for approximately $2.25 million on identical dates—is a mechanical liquidity event rather than a signal of conviction. Burth's track record across all filings shows exclusively selling activity: 45 open-market sales over the past three years with no open-market purchases, and this sale marks his sixth at Vita Coco specifically. His prior five sales at this ticker show conflicting outcomes: at the 30-day mark, two were well-timed (stock declined) and three were poorly timed (stock rose), but over 90 days all five previous exits saw the stock gain afterward, meaning he exited too early in every instance. The company itself remains profitable with solid revenue growth, making this less a vote against fundamentals than a straightforward exercise-and-sell cash-out typical of option vesting cycles. The offset structure and Burth's consistent exit-only history suggest routine portfolio rebalancing rather than strategic repositioning.

medium
Sell
20,000 shares
$1,400,000
Significance 5/10

COO Burth exercises 20K shares and immediately sells full stake for $1.4M; conflicting track record on COCO sells.

Jonathan Burth, Vita Coco's Chief Operating Officer, exercised 20,000 shares at a below-market price and sold the entire position the same day for proceeds around $1.4M—a classic exercise-and-liquidate pattern typical of option expiration or vesting dates rather than a conviction trade. The stock has rallied sharply in recent weeks and now trades at its 52-week high, making this timing noteworthy: Burth is selling into strength rather than weakness. However, his track record on COCO sales is mixed at best. On a 30-day horizon, his prior sells show conflicting results—some have been well-timed as the stock declined afterward, while others resulted in gains that suggest poor timing. Over a longer 90-day window, all five of his prior sales at COCO have been poorly timed, with the stock rising after each exit. This is his 44th open-market sale in the past three years but has never made an open-market purchase, painting a picture of consistent selling rather than active conviction-based trading. The company itself remains profitable and growing, which may explain why selling into momentum hasn't crushed him long-term, but the pattern suggests Burth's exits at this stock have not been predictive of declines.

high
Sell
60,000 shares
$3,900,000
Significance 6/10

COO Jonathan Burth sold 60,000 shares (50.9% of holdings) for $3,900,000 across 3 trades on April 29-30 at prices near 52-week high

Jonathan Burth, Chief Operating Officer, executed 3 separate sales totaling 60,000 shares for $3,900,000, with a blended average price of $65.00, reducing his holdings from 117,910 to 57,910 shares (a 50.9% net reduction). The sales occurred at $65.00, $62.50, and $67.50 per share on April 29-30, with the highest price ($67.50) just 0.3% below the 52-week high of $66.95 (current price $66.75). His prior sales at COCO have been poorly timed to near-term price action: the four most recent same-ticker sales on 2026-03-16 showed 30-day declines of -17.0%, -14.1%, -14.1%, and -14.1%, though his cross-ticker track record shows a 56.25% well-timed rate across 20 sells. The substantial size of this sale—divesting half his position at elevated valuation levels—coincides with the stock's +37.4% 30-day surge and +25.1% 90-day appreciation, but same-ticker timing history suggests limited predictive power for future price direction.

March 2026
high
Sell
60,000 shares
$3,519,200
Significance 6/10

COO Jonathan Burth sold 60,000 shares for $3.5M (50.9% of holdings) at $57.98–$60.00 on 2026-03-16

Jonathan Burth, Chief Operating Officer of Vita Coco Company, executed 4 separate sales totaling 60,000 shares (60.0K shares) for $3,519,200.00 ($3.5M) on 2026-03-16, reducing his holdings by 50.9% from 117,910 shares to 57,910 shares. The sales occurred at prices ranging from $57.98 to $60.00, near the company's 52-week high of $60.60, suggesting execution at elevated valuations. Despite these favorable near-peak prices, his prior sales at COCO have demonstrated weak timing discipline: 0 of 5 prior sells at this ticker were well-timed at the 90-day mark, with four consecutive prior sales followed by positive 90-day returns of +13.1%, +16.2%, +20.3%, and +14.7%—meaning the stock rose after he sold. The company's strong fundamentals (annual revenue growth of +18.2%, net income of $24,003,000.00, P/E of 37.76) and current price of $55.89 (7.8% below the 52-week high at which he sold) provide context for assessing whether this large position reduction reflects broader conviction shifts or simply opportunistic execution near recent highs.

November 2025
high
Sell
37,666 shares
$1,860,432
Significance 6/10

COO Jonathan Burth sold 37,666 shares (37.7K) of COCO for $1,860,431.54 ($1.9M) on 2025-11-17 at blended avg $49.39, reducing holdings by 33.1%

Jonathan Burth, Chief Operating Officer, executed two separate sales totaling 37.7K shares for $1.9M, reducing his holdings from 113.8K to 76.1K shares (a 33.1% reduction). The sales occurred at prices ($48.68 and $50.02) modestly above the current price of $47.29, though the stock remains at its 52-week high of $47.29, having risen 13.6% over the past 30 days and 31.3% over 90 days. Across his open-market history at other tickers, Burth has demonstrated a 84.62% well-timed sell rate, and his two prior measurable COCO sales (February 2025) showed negative 90-day returns of -13.5% and -13.3%, both outcomes suggesting the insider's sells have been well-positioned ahead of declines. The magnitude of this reduction—removing one-third of his position—marks a substantial consolidation warrant observation of follow-up trading and quarterly performance.

October 2025
high
Sell
22,334 shares
$1,026,131
Significance 6/10

COO Burth Jonathan sold 22.3K shares for $1.0M at avg $45.94, reducing stake by 22.7%; stock at $41.18 post-trade

Jonathan Burth, Chief Operating Officer of Vita Coco Company, executed 2 separate sales totaling 22,334 shares for $1,026,130.63 on 2025-10-29. He sold 2,334 shares at $47.95 and 20,000 shares at $45.71 (blended average $45.94), reducing his holdings from 98,461 shares to 76,127 shares, a reduction of 22.7% of his pre-transaction stake. The timing of this sale is notable: the stock traded at prices above the current $41.18 level at the time of execution, and Burth's prior 5 trades at COCO show a pattern where 3 of 4 measurable sales were followed by stock declines at the 90-day mark. His cross-ticker track record of 14 prior sells posts an 84.62% well-timed rate (measuring whether the stock fell after his sales). The current stock price of $41.18 sits 9.0% below the 52-week high of $45.28, and is down 2.9% over 30 days. Investors should monitor whether this sale precedes further weakness, given the historical pattern of Burth's selling activity and the stock's current position relative to its recent high.

September 2025
medium
Sell
16,827 shares
$715,922
Significance 6/10

COO Jonathan Burth sold 16,827 shares of COCO at $42.55 on 2025-09-17; stock now at $39.73; 90-day timing pattern mixed at ticker.

Jonathan Burth, Chief Operating Officer, sold 16,827 shares (16.8K shares) for $715,921.54 on 2025-09-17 at $42.55, reducing holdings by 18.1% from 92,954 to 76,127 shares. The sale occurred near the 52-week high of $42.30, with the stock subsequently declining to $39.73 (-6.1% from high). Across his cross-ticker track record, Burth's prior 13 sales showed a well-timed rate of 84.62% at the 90-day mark, but at COCO specifically, his timing pattern is more uneven: 3 of 5 prior sales at this ticker were well-timed at 90 days, with the most recent two sales (2025-02-13 and 2025-02-12) posting -13.5% and -13.3% 30-day returns respectively. The company trades at a P/E of 35.16 on annual revenue growth of 4.5%, with recent quarterly revenue of $168.8M and net income of $22.9M, suggesting valuation is elevated relative to growth. This sale merits monitoring to assess whether the timing pattern at COCO continues or reverts to his stronger cross-ticker average.

February 2025
medium
Sell
19,300 shares
$773,818
Significance 5/10

COO Jonathan Burth sold 19,300 shares at blended $40.09 on COCO; holdings fell 15.6% to 104.1K shares.

Jonathan Burth, Chief Operating Officer of Vita Coco Company, Inc., executed two separate sales totaling 19,300 shares for $773,818.40 on February 12-13, 2025, at a blended average price of $40.09—within 0.3% of the current price of $39.97 and near the 52-week high of $40.30. His post-transaction holdings of 104.1K shares represent a 15.6% reduction from his pre-transaction stake of 123.4K shares. This sale occurred during a strong price-appreciation window: the stock has gained 13.5% over 30 days and 17.5% over 90 days. His cross-ticker track record shows 11 prior sales with an 80% well-timed rate at the 90-day mark and a -7.1% average 30-day return after sells. At COCO specifically, his prior four measurable sales show mixed outcomes: 2 of 4 achieved negative 90-day returns, though the most recent sale on December 12, 2024, has not yet reached its 90-day measurement window. The sale size and price action warrant monitoring for any future fundamental or operational disclosures.

December 2024
high
Sell
14,836 shares
$558,012
Significance 6/10

Burth (COO) sold 14,836 shares at $37.61 on 2024-12-12; stock up 32.7% in 90 days, at 52-week near-high.

Jonathan Burth, Chief Operating Officer of Vita Coco Company, Inc., sold 14,836 shares for $558,011.63 at $37.61, reducing holdings from 118,944 shares to 104,108 shares (a -12.5% reduction). The sale occurred near the stock's 52-week high (current price $36.80 is -0.6% from the $37.02 52-week high), and the stock has risen 32.7% over the prior 90 days and 8.2% over the prior 30 days. Examining his cross-ticker track record, Burth's prior 10 open-market sales achieved a 88.89% well-timed rate at the 90-day mark, with an average 90-day return of -18.0%; at COCO specifically, 3 of 4 prior measurable sales were well-timed, with 90-day returns of -29.3%, -28.9%, and -34.4%. The company's fundamentals are healthy: $132.9M quarterly revenue, $19.3M net income, +15.4% annual growth, and a P/E of 35.05. The timing pattern—sale near a 52-week high after substantial recent appreciation—combined with his historical record of well-timed sales at this ticker, merit investor attention regarding potential near-term stock performance.

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