Early Access — free while we kick the tires
EdgarHawk

Jonathan Burth

Chief Operating Officer

Officer

Latest: Vita Coco Company, Inc. COO selling · April 2026

11 filings analyzed · 1 company · Latest 2026-06-12

Never miss a filing from Jonathan Burth

Watch this insider and we'll alert you the moment they file — at any company.

Companies

Company Buys Sells Direction
Vita Coco Company, Inc. COCO 0 11 Net selling

Activity

June 2026
2026-06-12 Vita Coco Company, Inc. COCO 10b5-1 Plan
medium
Sell
30,000 shares
$2,400,000
Significance 5/10

COO Jonathan Burth sold 30,000 COCO shares at $80.00 for $2.4M on 2026-06-11; stock now $80.90, near 52-week high.

Jonathan Burth's sale of 30,000 shares on 2026-06-11 was executed under a pre-arranged 10b5-1 trading plan, meaning the transaction was scheduled, not discretionary. His non-derivative holdings fell from 87.9K to 57.9K shares, yet he retains 34,525 shares through non-qualified stock options, so his overall economic position remains substantial. The stock has since risen to $80.90, only -1.7% from the 52-week high of $82.33. Across his prior five same-ticker sales at COCO, the stock advanced 4.9% to 20.2% within 30 days after each trade, though his cross-ticker track record shows an average 90-day return of +3.2% following prior sales. The company reported revenue of $179.8M and net income of $30.5M in the latest quarter, with annual revenue growth of +18.2%, supporting a $4.6B market cap.

May 2026
2026-05-13 Vita Coco Company, Inc. COCO 10b5-1 Plan
low
Sell
30,000 shares
$2,250,000
Significance 4/10

COO Jonathan Burth exercises 30k shares and immediately sells entire position for $2.25M in wash transaction.

Jonathan Burth, Chief Operating Officer of Vita Coco, exercised 30,000 shares on the same day and at the same price point as a 30,000-share sale, resulting in zero net change to his holdings. This wash transaction—acquiring shares worth roughly $305k and liquidating them for approximately $2.25 million on identical dates—is a mechanical liquidity event rather than a signal of conviction. Burth's track record across all filings shows exclusively selling activity: 45 open-market sales over the past three years with no open-market purchases, and this sale marks his sixth at Vita Coco specifically. His prior five sales at this ticker show conflicting outcomes: at the 30-day mark, two were well-timed (stock declined) and three were poorly timed (stock rose), but over 90 days all five previous exits saw the stock gain afterward, meaning he exited too early in every instance. The company itself remains profitable with solid revenue growth, making this less a vote against fundamentals than a straightforward exercise-and-sell cash-out typical of option vesting cycles. The offset structure and Burth's consistent exit-only history suggest routine portfolio rebalancing rather than strategic repositioning.

2026-05-11 Vita Coco Company, Inc. COCO 10b5-1 Plan
medium
Sell
20,000 shares
$1,400,000
Significance 5/10

COO Burth exercises 20K shares and immediately sells full stake for $1.4M; conflicting track record on COCO sells.

Jonathan Burth, Vita Coco's Chief Operating Officer, exercised 20,000 shares at a below-market price and sold the entire position the same day for proceeds around $1.4M—a classic exercise-and-liquidate pattern typical of option expiration or vesting dates rather than a conviction trade. The stock has rallied sharply in recent weeks and now trades at its 52-week high, making this timing noteworthy: Burth is selling into strength rather than weakness. However, his track record on COCO sales is mixed at best. On a 30-day horizon, his prior sells show conflicting results—some have been well-timed as the stock declined afterward, while others resulted in gains that suggest poor timing. Over a longer 90-day window, all five of his prior sales at COCO have been poorly timed, with the stock rising after each exit. This is his 44th open-market sale in the past three years but has never made an open-market purchase, painting a picture of consistent selling rather than active conviction-based trading. The company itself remains profitable and growing, which may explain why selling into momentum hasn't crushed him long-term, but the pattern suggests Burth's exits at this stock have not been predictive of declines.

2026-05-01 Vita Coco Company, Inc. COCO 10b5-1 Plan
medium
Sell
60,000 shares
$3,900,000
Significance 5/10

COO Jonathan Burth sold 60,000 shares (60.0K) for $3,900,000.00 via 10b5-1 plan on Apr 29-30

Jonathan Burth, Chief Operating Officer of Vita Coco Company, Inc., executed 3 separate sales totaling 60,000 shares for $3,900,000.00 across April 29–30, 2026, at a blended average price of $65.00. This transaction reduced his holdings from 117,910 shares to 57,910 shares, representing a 50.9% reduction in his pre-transaction position. The FLAG indicates this sale was part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary, which precludes any inference about insider sentiment or timing decisions. The magnitude of the reduction—eliminating half his shareholding—is material and warrants investor attention to any accompanying disclosures about his role or future involvement at the company.

March 2026
2026-03-18 Vita Coco Company, Inc. COCO 10b5-1 Plan
medium
Sell
60,000 shares
$3,519,200
Significance 4/10

COO Burth Jonathan sells 60,000 shares ($3.5M) in 4 scheduled transactions at blended $58.65

Jonathan Burth, Chief Operating Officer of Vita Coco Company, Inc., executed 4 separate sales totaling 60,000 shares for $3,519,200.00 on 2026-03-16, reducing his holdings from 117,910 shares to 57,910 shares (a 50.9% reduction). The transactions were executed at prices ranging from $57.98 to $60.00, with a blended average price of $58.65. This sale is part of a pre-arranged 10b5-1 trading plan, indicating the activity was scheduled rather than discretionary. While the magnitude of the position reduction is substantial, the scheduled nature of the plan removes timing as a signal of conviction or concern about near-term value.

November 2025
2025-11-19 Vita Coco Company, Inc. COCO 10b5-1 Plan
medium
Sell
37,666 shares
$1,860,432
Significance 5/10

Vita Coco COO Jonathan Burth sells 37,666 shares (33.1% of holdings) for $1.9M under 10b5-1 plan

Jonathan Burth, Chief Operating Officer, executed 2 separate sales totaling 37,666 shares for $1,860,431.54 at a blended average price of $49.39, reducing his stake from 113,793 shares to 76,127 shares. This represents a substantial reduction of 33.1% of his pre-transaction holdings. The transaction was executed under a pre-arranged 10b5-1 trading plan, indicating these were scheduled sales rather than discretionary moves. The sale occurred across two price points on the same date, with shares sold at $48.68 and $50.02 respectively, suggesting execution within a narrow range.

October 2025
2025-10-31 Vita Coco Company, Inc. COCO 10b5-1 Plan
low
Sell
22,334 shares
$1,026,131
Significance 4/10

COO Jonathan Burth sold 22,334 shares ($1.0M) via 10b5-1 plan; holdings drop 22.7% to 76,127 shares

Jonathan Burth, Chief Operating Officer, executed 2 separate sales totaling 22,334 shares for $1,026,130.63 at a blended average price of $45.94. The sales reduced his holdings from 98,461 shares to 76,127 shares, representing a net reduction of 22.7% of his pre-transaction position. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled in advance rather than discretionary. As a scheduled sale under an established plan, this activity reflects predetermined execution rather than a tactical market decision by the insider.

September 2025
2025-09-19 Vita Coco Company, Inc. COCO 10b5-1 Plan
medium
Sell
16,827 shares
$715,922
Significance 6/10

COO Jonathan Burth sold 16,827 shares of COCO at $42.55 on 2025-09-17; stock now at $39.73; 90-day timing pattern mixed at ticker.

Jonathan Burth, Chief Operating Officer, sold 16,827 shares (16.8K shares) for $715,921.54 on 2025-09-17 at $42.55, reducing holdings by 18.1% from 92,954 to 76,127 shares. The sale occurred near the 52-week high of $42.30, with the stock subsequently declining to $39.73 (-6.1% from high). Across his cross-ticker track record, Burth's prior 13 sales showed a well-timed rate of 84.62% at the 90-day mark, but at COCO specifically, his timing pattern is more uneven: 3 of 5 prior sales at this ticker were well-timed at 90 days, with the most recent two sales (2025-02-13 and 2025-02-12) posting -13.5% and -13.3% 30-day returns respectively. The company trades at a P/E of 35.16 on annual revenue growth of 4.5%, with recent quarterly revenue of $168.8M and net income of $22.9M, suggesting valuation is elevated relative to growth. This sale merits monitoring to assess whether the timing pattern at COCO continues or reverts to his stronger cross-ticker average.

February 2025
2025-02-14 Vita Coco Company, Inc. COCO 10b5-1 Plan
medium
Sell
19,300 shares
$773,818
Significance 5/10

COO Jonathan Burth sold 19,300 shares at blended $40.09 on COCO; holdings fell 15.6% to 104.1K shares.

Jonathan Burth, Chief Operating Officer of Vita Coco Company, Inc., executed two separate sales totaling 19,300 shares for $773,818.40 on February 12-13, 2025, at a blended average price of $40.09—within 0.3% of the current price of $39.97 and near the 52-week high of $40.30. His post-transaction holdings of 104.1K shares represent a 15.6% reduction from his pre-transaction stake of 123.4K shares. This sale occurred during a strong price-appreciation window: the stock has gained 13.5% over 30 days and 17.5% over 90 days. His cross-ticker track record shows 11 prior sales with an 80% well-timed rate at the 90-day mark and a -7.1% average 30-day return after sells. At COCO specifically, his prior four measurable sales show mixed outcomes: 2 of 4 achieved negative 90-day returns, though the most recent sale on December 12, 2024, has not yet reached its 90-day measurement window. The sale size and price action warrant monitoring for any future fundamental or operational disclosures.

December 2024
2024-12-16 Vita Coco Company, Inc. COCO 10b5-1 Plan
low
Sell
14,836 shares
$558,012
Significance 3/10

COO Jonathan Burth sold 14,836 shares of COCO at $37.61 on 2024-12-12 under 10b5-1 plan; post-sale holdings: 104,108 shares

Jonathan Burth, Chief Operating Officer, sold 14,836 shares valued at $558,011.63 on 2024-12-12 as part of a pre-arranged 10b5-1 trading plan. This sale reduced his holdings from 118,944 shares to 104,108 shares, representing a -12.5% reduction in position size. As a scheduled transaction rather than a discretionary trade, this sale does not convey information about the executive's current market outlook; the timing and execution were predetermined under the plan's mechanics.

Related insiders