TTD Trade Desk, Inc. Insider Trading

Director Samantha Jacobson sold 53,681 shares of TTD at $21.14 (−74.6% from 52-week high); reduced holdings by 80.4%.

Samantha Jacobson sold 53,681 shares at $21.14, reducing her position from 66,780 shares to 13,099 shares—an 80.4% reduction in holdings. The transaction price is −74.6% from the 52-week high of $91.45, placing the sale near the lower bound of the 52-week range. Her five prior sells at TTD were all well-timed at the 90-day mark, with post-sale declines averaging between −39.4% and −39.9% over 30 days and −53.8% to −54.3% over 90 days. This substantial near-liquidation following a consistent pattern of well-timed exits at this ticker warrants attention to whether material developments or forward guidance have shifted investor expectations.

Director Kathryn E. Falberg sells entire 152.8K share TTD position (152,828 shares) for $4,655,112.60 on 2026-03-05

Kathryn E. Falberg, a director at Trade Desk, Inc., executed 2 separate sales totaling 152,828 shares for $4,655,112.60, liquidating her entire remaining position at a blended average price of $30.46. The current price of $28.56 sits 68.2% below the 52-week high of $89.76, indicating a significant drawdown from peak valuations. Across her prior trades at TTD (3 prior sales), Falberg's selling has not aligned with downward movement; the 90-day periods following her past 3 sales at this ticker showed average positive returns of +31.8%, +18.7%, and +18.0% respectively—meaning the stock rose after each prior sale, reflecting poorly-timed exits. The complete liquidation of holdings at a depressed valuation (current price $28.56 vs. transaction price $30.46, and far below recent highs) stands in contrast to her historical pattern of selling into strength.

TTD CEO Green Jeffrey Terry purchased 6.00M shares for $148.1M across 4 trades, Mar 2-4; stock now -72.0% from 52-week high, -15.4% in 30 days.

Green Jeffrey Terry, the President and CEO of Trade Desk, Inc., executed 4 separate purchases totaling 6,000,000 shares for $148,101,266.36 over March 2–4, 2026, at prices ranging from $23.49 to $25.08 per share. This represents a substantial personal investment and an expansion of his holdings from 0 to 6.00M shares. The timing is notable: the stock is currently trading at $25.17, representing a -72.0% decline from the 52-week high of $89.76, a -15.4% drop over the past 30 days, and a -36.0% decline over the past 90 days. His cross-ticker track record shows 20 prior sells with an average 90-day return of -45.0% and a 100.00% well-timed rate, indicating a strong historical pattern of selling ahead of declines; conversely, his 5 prior open-market transactions at TTD were all sells that were uniformly well-timed at the 90-day mark, consistently capturing downside declines of -32% to -55% after execution. The juxtaposition of this large accumulation against a backdrop of sustained stock weakness and his documented history of well-timed liquidations at this ticker warrants investor attention to the underlying drivers and rationale for the reversal in transaction direction.

CLO Jay Grant sold 51,290 shares of TTD at $91.30–$91.00 on 2025-08-07 for $4,676,678.90 via scheduled 10b5-1 plan

Chief Legal Officer Jay Grant executed 4 separate sales totaling 51,290 shares for $4,676,678.90, reducing his holdings from 269,536 to 218,246 shares. This transaction was part of a pre-arranged 10b5-1 trading plan adopted on 2025-03-11, meaning it was scheduled and not discretionary. The -19.0% reduction in holdings is substantial, but the mechanical nature of the plan execution limits inference about current executive conviction. Investors tracking executive equity positions should note the net reduction, though the pre-established plan framework removes timing as a signal of market outlook.

Director David B Wells sold 28,638 shares of TTD at $79.88; stock now $77.50, -44.4% from 52-week high

Director David B Wells sold 28,638 shares (28.6K) at $79.88 on 2025-05-13, reducing his holdings by approximately 30% to 66,985 shares post-transaction. The sale occurred at a price substantially above the current $77.50 level, though the stock remains deeply depressed relative to its 52-week high of $139.51. Wells' prior trades at TTD have shown mixed timing: his 2023-07-13 sale generated a -5.8% 90-day return (well-timed), while his 2023-07-11 sale generated a +5.0% 90-day return (poorly timed). His cross-ticker track record shows a 25.00% well-timed rate across 4 prior sells, with an average 90-day return of +22.4%, indicating his sales have historically missed subsequent gains more often than not. The current sale's significance is moderate given the substantial prior holdings reduction and the company's strong fundamentals (25.6% annual revenue growth, $616.0M quarterly revenue), though the depressed valuation relative to the 52-week range and the conflicting signals from his recent transaction history merit attention.

Trade Desk CEO Green Jeffrey Terry sells 29,877 shares (4.3% reduction) for $2.4M under pre-arranged 10b5-1 plan

Green Jeffrey Terry, who was President and CEO at the time, executed 4 separate sales totaling 29,877 shares on May 12–13, 2025, for a blended average price of $80.03, generating $2,391,160.02 in gross proceeds. The transaction is part of a pre-arranged 10b5-1 trading plan adopted on September 12, 2024, making it a scheduled, non-discretionary sale rather than a discretionary decision. Post-transaction, Green Jeffrey Terry holds 670,901 shares, representing a 4.3% reduction from his pre-transaction holding of 700,778 shares. As a scheduled plan execution, this sale carries no timing signal and does not indicate a change in his underlying exposure to the company.

TTD: Green Jeffrey Terry (then-CEO) sold 400,000 shares for $48.3M under pre-arranged 10b5-1 plan on 2025-02-11

Green Jeffrey Terry, who held the title of President and CEO at the time of filing, executed 6 separate sales totaling 400,000 shares for $48,271,897.08 on 2025-02-11, at prices ranging from $120.47 to $122.21 per share. This transaction was conducted pursuant to a 10b5-1 trading plan adopted on 2024-09-12, meaning the sales were scheduled in advance rather than discretionary. His post-transaction holding of 674,036 shares represents a reduction of 37.2% from his pre-transaction position of 1,074,036 shares. The filing reflects a conversion of derivative securities, so his total economic position may include additional derivative holdings not yet reflected in Table I of this Form 4.

Trade Desk CEO Green sold 143,985 shares for $17.5M via pre-arranged 10b5-1 plan on 2025-01-30

Green Jeffrey Terry, then-President and CEO, executed 10 separate sales totaling 143,985 shares for $17,540,006.65 at a blended average price of $121.82. The sale was conducted through a pre-arranged 10b5-1 trading plan adopted on 2024-09-12, meaning the transaction was scheduled rather than discretionary. Post-transaction, Terry retains 714,036 shares, representing a 16.8% reduction from his pre-transaction holding of 858,021 shares. Because the filing indicates derivative-conversion activity in Table II (not yet populated in the database), the Form 4 Table I shares do not represent Terry's full economic position, and this should not be characterized as an exit from equities but rather as a partial sale of a specific batch.

Chief Strategy Officer Jacobson sells 4,298 shares across 6 transactions for $509,550.92 on 2025-01-28; stock currently at $118.94.

Jacobson Samantha, Chief Strategy Officer at Trade Desk, executed 6 separate sales totaling 4,298 shares for $509,550.92 at a blended average price of $118.56 on 2025-01-28. This represents a 4.5% reduction in her post-transaction holdings of 90.7K shares. The stock has traded in a 52-week range of $67.21–$139.51 and currently sits at $118.94, down 14.7% from its 52-week high. Her most recent prior sales at Trade Desk occurred on 2024-12-30, all showing positive 30-day returns (between +2.1% and +3.2%), suggesting the stock has performed well after her recent sales window. Her broader cross-ticker track record shows average 90-day returns of +23.3% following 20 prior sells, though the well-timed rate of 0.00% indicates those sales have systematically preceded upward price movement rather than declines.

TTD CEO sells 922,158 shares over two days for $113.8M; post-sale holding of 730.4K shares represents 55.8% reduction in position

Jeffrey Terry, TTD's President and CEO, executed 17 separate sales totaling 922,158 shares for $113,826,515.72 across January 21–22, 2025, at a blended average price of $123.43. His holdings fall from 1.65M to 730.4K shares post-transaction. While the current stock price of $119.14 is -14.6% from the 52-week high of $139.51, the transaction occurred near intraday highs (with prices ranging from $120.85 to $125.99 across the two-day window). At the same ticker, Terry's prior sales include one from 2024-10-09 which delivered a 90-day return of +5.7%, indicating his prior TTD sales have not consistently preceded price declines. The multi-transaction structure and substantial dollar volume signal a deliberate execution rather than an isolated event, and the dividend/benefit status of this trade is not specified in the filing.