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EdgarHawk

FALBERG KATHRYN E

Director

Director
2 filings analyzed · 1 company · Latest 2026-03-09

Companies

Company Buys Sells Direction
Trade Desk, Inc. TTD 0 3 Net selling

Activity

March 2026
2026-03-09 Trade Desk, Inc. TTD
high
Sell
152,828 shares
$4,655,113
Significance 6/10

Director Kathryn E. Falberg sells entire 152.8K share TTD position (152,828 shares) for $4,655,112.60 on 2026-03-05

Kathryn E. Falberg, a director at Trade Desk, Inc., executed 2 separate sales totaling 152,828 shares for $4,655,112.60, liquidating her entire remaining position at a blended average price of $30.46. The current price of $28.56 sits 68.2% below the 52-week high of $89.76, indicating a significant drawdown from peak valuations. Across her prior trades at TTD (3 prior sales), Falberg's selling has not aligned with downward movement; the 90-day periods following her past 3 sales at this ticker showed average positive returns of +31.8%, +18.7%, and +18.0% respectively—meaning the stock rose after each prior sale, reflecting poorly-timed exits. The complete liquidation of holdings at a depressed valuation (current price $28.56 vs. transaction price $30.46, and far below recent highs) stands in contrast to her historical pattern of selling into strength.

August 2024
2024-08-15 Trade Desk, Inc. TTD
medium
Sell
150,000 shares
$14,725,500
Significance 6/10

Director Kathryn Falberg sold 150,000 TTD shares at $98.17 for $14.7M, reducing holdings by 60.8%

Kathryn Falberg, a director of Trade Desk, sold 150,000 shares (150.0K shares) for $14,725,500.00 on 2024-08-13, representing a substantial reduction of her position from 246,910 shares to 96,910 shares. The sale occurred near the stock's 52-week high of $101.52, with the transaction at $98.17 representing a -1.0% discount to the peak. Her prior cross-ticker open-market sales averaged a 90-day return of +18.3%, and at Trade Desk specifically, both prior sales in 2024-03-08 were followed by positive 90-day returns (+18.7% and +18.0%), indicating a consistent pattern of selling before subsequent stock appreciation rather than declining prices. With TTD trading at a P/E of 271.62 and recent quarterly revenue of $584.6M supporting annual growth of +23.3%, the company's valuation remains elevated, though the fundamental revenue trajectory remains strong; this sale merits observation given the concentration of the position reduction and the historically poor timing alignment of her prior exits at this ticker.

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