Director Kathryn E. Falberg sells entire 152.8K share TTD position (152,828 shares) for $4,655,112.60 on 2026-03-05
Kathryn E. Falberg, a director at Trade Desk, Inc., executed 2 separate sales totaling 152,828 shares for $4,655,112.60, liquidating her entire remaining position at a blended average price of $30.46. The current price of $28.56 sits 68.2% below the 52-week high of $89.76, indicating a significant drawdown from peak valuations. Across her prior trades at TTD (3 prior sales), Falberg's selling has not aligned with downward movement; the 90-day periods following her past 3 sales at this ticker showed average positive returns of +31.8%, +18.7%, and +18.0% respectively—meaning the stock rose after each prior sale, reflecting poorly-timed exits. The complete liquidation of holdings at a depressed valuation (current price $28.56 vs. transaction price $30.46, and far below recent highs) stands in contrast to her historical pattern of selling into strength.