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EdgarHawk

Schenkein Laura

Chief Financial Officer

Officer
5 filings analyzed · 1 company · Latest 2024-11-12

Companies

Company Buys Sells Direction
Trade Desk, Inc. TTD 0 11 Net selling

Activity

November 2024
2024-11-12 Trade Desk, Inc. TTD
medium
Sell
27,687 shares
$3,531,477
Significance 4/10

TTD CFO Schenkein sells 27,687 shares at $127.55; stock near 52-week high at $131.20, +32.9% in 90 days.

Schenkein Laura, as CFO, sold 27,687 shares (27.7K shares) of Trade Desk at $127.55 on 2024-11-07, reducing her holdings from 721,640 shares to 693,953 shares (-3.8% of pre-transaction holdings). The sale occurred as the stock traded near its 52-week high of $132.53 (current price $131.20, -1.0% from peak) and following a strong 90-day rally of +32.9%. Her prior five sales at Trade Desk show a 0 of 3 well-timed rate at the 90-day mark, with mixed outcomes: the July 2024 sale was followed by a -12.1% 30-day decline but +11.3% 90-day gain, while June 2024 sales generated low-single-digit monthly gains and high-single-digit quarterly gains. This sale occurs within a pattern of frequent TTD liquidation (five prior trades in the same ticker) but lacks clear evidence of predictive timing accuracy specific to Trade Desk, as prior exits have not preceded material drawdowns.

October 2024
2024-10-24 Trade Desk, Inc. TTD
low
Sell
25,000 shares
$3,010,750
Significance 4/10

CFO Laura Schenkein sold 25,000 TTD shares at $120.43 for $3.0M, reducing holdings 3.5%

Schenkein sold 25,000 shares at $120.43 on 2024-10-22, bringing her holdings down to 693,953 shares. The transaction price of $120.43 lies near the 52-week high of $118.94, occurring when TTD stock was within 0.6% of its 52-week peak and had rallied 6.7% over the prior 30 days and 27.9% over the prior 90 days. Reviewing her same-ticker history at TTD, her three prior measurable sells (2024-06-14, 2024-06-14, 2024-07-09) all registered positive 90-day returns ranging from +9.5% to +11.3%, meaning the stock rose after each sale; none of these sells were well-timed at the 90-day mark. Her cross-ticker track record across all tickers shows 4 prior sells with an average 90-day return of +10.2% and a well-timed rate of 0.00%, indicating a consistent pattern of selling into strength without capturing subsequent declines. This sale occurs in the same pattern context.

2024-10-11 Trade Desk, Inc. TTD
low
Sell
25,000 shares
$2,885,750
Significance 4/10

CFO Schenkein sold 25,000 TTD shares at $115.43; stock now at $117.90, near 52-week high; 90-day track record shows continued poorly-timed selling pattern.

Laura Schenkein, CFO of Trade Desk, sold 25,000 shares (approximately 3.5% of her holdings) for $2,885,750.00 on 2024-10-09 at $115.43 per share. The current price of $117.90 is at the 52-week high, and TTD has gained 16.0% in the 30 days since the sale. Her prior three sales at TTD show a 0 of 3 well-timed rate at the 90-day mark, with an average 90-day return of +10.2%, meaning the stock rose after each sale. Across her broader cross-ticker track record, the 90-day well-timed rate was 0.00%, suggesting a consistent pattern of selling before subsequent gains rather than before declines. This transaction continues that pattern and does not indicate insider concern about near-term fundamentals.

July 2024
2024-07-11 Trade Desk, Inc. TTD
medium
Sell
25,000 shares
$2,510,750
Significance 5/10

TTD CFO Schenkein sells 25,000 shares at $100.43; holds 703,038 post-sale in stock up 14.1% over 90 days.

Laura Schenkein, as CFO, sold 25,000 shares (−3.4% of her pre-transaction holdings of 728,038 shares) at $100.43 on 2024-07-09, realizing $2,510,750. The stock has risen 14.1% over the past 90 days and sits near its 52-week high, trading at $98.57 currently. Schenkein retains substantial exposure with 703,038 shares post-sale. Her cross-ticker track record includes 2 prior open-market sells; at TTD specifically, she has 2 prior sells recorded on 2024-06-14, though outcome measurement is not yet available for those trades. The context shows TTD growing annual revenue 23.3% with a P/E of 266.41, but the significance of this particular sale is muted by the modest reduction in her holdings and the lack of evident timing pattern against recent strong price performance.

June 2024
2024-06-18 Trade Desk, Inc. TTD
medium
Sell
43,705 shares
$4,168,667
Significance 5/10

TTD CFO Schenkein sells 43.7K shares at blended $95.38 (2 sales); retains 703.0K post-transaction.

Schenkein Laura, TTD's Chief Financial Officer, executed 2 separate sales totaling 43,705 shares for $4,168,667.35 at an average price of $95.38. The sale represents a 5.9% reduction from her pre-transaction holdings of 746,743 shares, leaving her with 703.0K shares after the transaction. Trade Desk stock is currently at $99.25, approximately 3.9% above the transaction prices, and has appreciated 4.7% over the past 30 days and 18.9% over 90 days. The CFO maintains substantial ongoing equity ownership despite the sale, which occurred after the stock had already reached or approached its 52-week high of $99.25.

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