Director Clayton C Jr Daley bought 10,000 shares of SMPL at $11.78; stock down 67.8% from 52-week high of $36.61
Clayton C Jr Daley purchased 10,000 shares at $11.78 on 2026-05-14, raising his holdings from 101,743 shares to 111,743 shares. The purchase occurs against a backdrop of significant price weakness: the stock trades at $11.77, representing -67.8% from its 52-week high of $36.61, and has declined -24.1% over the past 90 days. Concurrent with this weakness, the company reported net income of -$159.7M in the latest quarter against revenue of $326.0M, signaling operational challenges despite annual revenue growth of +9.0%. The director's open-market purchase provides a data point on insider appetite at current valuations but should be evaluated against the material loss position and deteriorating near-term price momentum.