Director Kilts buys 80,000 SMPL shares at $12.39; stock now -63.8% from 52-week high, down -34.1% in 90 days.
James M. Kilts, a director, purchased 80,000 shares at $12.39 on 2026-04-23, increasing his holdings by 86.2% from 92,854 to 172,854 shares. The purchase occurs amid significant price weakness: the stock has declined -34.1% over 90 days and trades -63.8% below its 52-week high of $36.91. Notably, Kilts's cross-ticker track record shows an exceptional 100.00% win rate across 90-day measurement windows on 20 prior buy transactions, with an average 90-day return of +3500.7%, suggesting a history of favorable accumulation timing across his portfolio holdings. The company's latest quarter generated $326.0M in revenue with +9.0% annual growth, though it posted a net loss of $-159.7M, creating a divergence between operational scale and profitability that investors should examine alongside this director-level accumulation.