Ratzan Brian K.

Director Ratzan sold 50,000 SMPL shares at $37.38 on 2024-11-14, reducing holdings to 2,049,387 shares; part of pattern of 3 sales in 6 days.

Ratzan executed a sale of 50,000 shares at $37.38 on 2024-11-14, the third transaction in a 6-day window (prior sales on 2024-11-08 and 2024-11-06). The sale reduced his holdings by 50,000 shares (-2.4% vs pre-transaction holdings). His cross-ticker track record shows an 8-trade sell history with a 100.00% well-timed rate at the 90-day mark (average 90d return -15.8%), and at SMPL specifically, his 2 prior measurable sells (2024-01-04 and 2023-12-06) both declined by the 90-day mark (-23.7% and -15.8% respectively). The current price of $37.32 is -12.6% from the 52-week high but +9.1% over the past 30 days, placing the sale after a near-term rally. The clustering of three sales in early November warrants attention to whether additional disclosures or corporate actions are forthcoming.

Director Ratzan Brian K. sold 66,483 shares of SMPL at $36.28 (Nov 11), reducing stake by -3.1%; stock now -14.0% from 52-week high.

Ratzan sold 66,483 shares of Simply Good Foods Co at $36.28, bringing his post-transaction holdings to 2,099,387 shares, a -3.1% reduction from 2,165,870 shares. This sale occurred as the stock trades at $36.71, down -14.0% from its 52-week high of $42.69, though up +8.3% over the prior 30 days and +11.2% over 90 days. Ratzan's prior sales at SMPL show a 100% well-timed rate at the 90-day mark across 3 measurable sales, with all three resulting in negative subsequent returns (-11.3%, +2.2%, and +6.5% at 30 days, followed by -23.7%, -15.8%, and -13.9% at 90 days respectively). His cross-ticker sell history demonstrates a 100% well-timed rate with an average 90-day return of -15.8%, suggesting his sales have historically preceded stock declines. The company itself shows solid fundamentals with $334.8M in latest-quarter revenue, $41.3M net income, and +7.1% annual growth, trading at a P/E of 24.15.

Director Ratzan sells 33,517 SMPL shares for $1,216,480.74; 5 prior SMPL sales all well-timed at 90d.

Brian K. Ratzan executed 2 separate sales totaling 33,517 shares for $1,216,480.74 on 2024-11-06 and 2024-11-08 at a blended average price of $36.29, representing a 1.5% reduction in his 2.17M-share post-transaction holdings. His timing pattern at SMPL is notable: all 5 of his prior sales at this ticker were well-timed at the 90-day mark, with post-sale price declines ranging from -12.4% to -23.7%. The current stock is trading at $36.23, down 15.1% from its 52-week high of $42.69 but up 8.7% over the past 30 days and 11.2% over 90 days. The company shows solid fundamentals with $334.8M in latest-quarter revenue, $41.3M net income, 7.1% annual revenue growth, and a P/E of 23.84, though valuation sits above historical lows. Investors should monitor whether this sale, consistent with Ratzan's established pattern of well-timed exits at this ticker, signals renewed downside pressure in coming months.