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EdgarHawk

David A Peacock

Chief Executive Officer

Director Officer

Latest: CEO buying · May 2026

8 filings analyzed · 2 companies · Latest 2026-05-20

Companies

Company Buys Sells Direction
Advantage Solutions Inc. ADV 11 0 Net buying
STIFEL FINANCIAL CORP SF 0 1 Net selling

Activity

May 2026
high
Buy
1,600 shares
$55,360
Significance 8/10

CEO David A Peacock purchases 1,600 shares at $34.60 in 2 transactions totaling $55,360.00

David A Peacock, Chief Executive Officer, made 2 separate purchases totaling 1,600 shares for $55,360.00 on consecutive days (2026-05-18 and 2026-05-19) at $34.60 per share, bringing his holdings to 217,164 shares. This purchase occurs while the company reported net income of $-71,831,000.00 in the latest quarter and annual revenue growth of -0.7%. Notably, his prior 5 purchases at ADV showed a 100% well-timed rate at the 90-day mark, with returns ranging from +1,915.2% to +5,315.4% at the 90-day interval, suggesting a consistent pattern of purchase timing relative to subsequent price appreciation at this specific ticker. The current stock price of $35.89 is -33.1% from the 52-week high of $53.62, and the stock has risen +6.3% over the past 30 days and +132.6% over the past 90 days.

March 2026
high
Buy
200,000 shares
$128,780
Significance 8/10

CEO David A Peacock bought 200,000 shares of ADV at $0.64 on 2026-03-05; stock now $15.79, down 73.6% from 52-week high.

CEO David A Peacock purchased 200,000 shares at $0.64, bringing holdings from 3,501,366 to 3,701,366 shares (+5.7%), during a period of significant stock weakness: the stock has declined 73.6% from its 52-week high of $59.75 and dropped 28.4% over 90 days. His prior trades at ADV show a strong timing pattern—all 5 of his previous buys at this ticker were well-timed at the 90-day mark, with returns ranging from +1736.1% to +3949.5%. A cluster pattern is present: 2 other insiders also bought within the past 14 days. The company posted $915.0M in quarterly revenue with $20.6M net income but was unprofitable on a full-year basis (negative full-year net income) with flat annual revenue growth (-0.7%), indicating structural profitability challenges. This buy occurs against both positive insider trading history at the ticker and material company weakness.

May 2025
high
Buy
75,000 shares
$86,122
Significance 8/10

CEO Peacock buys 75.0K ADV shares at $1.15 amid 59.8% 90-day decline; 4 of 4 prior ADV buys posted positive 90d returns.

David A. Peacock, Chief Executive Officer, purchased 75,000 shares at $1.15 on 2025-05-14, increasing his holdings to 3.56M shares. This transaction occurs as Advantage Solutions stock has declined 59.8% over 90 days and trades 73.4% below its 52-week high of $102.25. The company faces operational headwinds: annual revenue declined 15.6% year-over-year to $821.8M (latest quarter), and the company reported a negative full-year net income of $-56.1M. Notably, Peacock's prior four ADV purchases (2024-06-21 through 2025-03-11) all achieved positive 90-day returns, with the highest at +3484.7%, and 100% of these same-ticker trades were well-timed at the 90-day mark. The current purchase at a significantly depressed share price, coupled with his historical pattern of well-timed accumulation at this ticker despite recent deteriorating fundamentals and price action, warrants investor scrutiny of the underlying business rationale.

medium
Sell
12,922 shares
$1,290,003
Significance 6/10

Director David Peacock sold 12,922 shares (61.1% of holdings) of SF at $99.83 for $1.3M; stock now down 15.5% from 52-week high.

Director David Peacock's sale of 12,922 shares at $99.83 represents a significant reduction in his SF position, cutting his holdings by 61.1% to 8,228 shares remaining. The transaction occurred at a price substantially above the current market level of $66.35, suggesting the sale predated the recent decline. His prior sell transaction at SF on 2024-05-02 was well-timed, with the stock posting a 90-day return of -26.0% after that sale, though his broader cross-ticker buy track record shows strong returns averaging 2435.3% over 30 days. The current 52-week context shows SF trading 15.5% below its high but up 21.2% over 30 days, indicating recent volatility in the stock despite the fundamental strength reflected in 14.3% annual revenue growth and a P/E of 7.44.

March 2025
high
Buy
70,000 shares
$121,996
Significance 7/10

CEO PEACOCK buys 70,000 shares at $1.74 (now $42.25, -63.9% from 52-week high); prior 5 ADV buys 100% well-timed at 90 days.

CEO David A. Peacock purchased 70,000 shares at $1.74 on 2025-03-11, adding to holdings that are now 2,489,438 shares post-transaction. The purchase comes when the stock trades at $42.25, down 63.9% from its 52-week high and down 36.5% over the prior 30 days. Critically, across his 5 prior purchases of Advantage Solutions (all dating from 2024), Peacock achieved 100% well-timed entries at the 90-day mark, with gains ranging from +1915.2% to +3484.7%, establishing a consistent pattern of purchasing before significant rebounds at this specific ticker. The company, however, faces fundamental headwinds: negative net income of $-42,776,000.00 over the latest period, annual revenue decline of -15.6%, and an unprofitable full fiscal year—making this purchase a conviction move against deteriorating operational performance and steep price declines.

November 2024
high
Buy
35,000 shares
$115,480
Significance 8/10

CEO David Peacock buys 35,000 ADV shares at $3.30; 2.37M post-transaction holdings; company unprofitable.

CEO David Peacock purchased 35,000 shares across two transactions on 2024-11-11 and 2024-11-12 at $3.30 per share, increasing his holdings to 2,370,396 shares. The purchase occurred at a price significantly below the current market price of $82.00 and the 52-week high of $117.00 (current price is -29.9% from 52-week high). Peacock's prior buys at ADV have shown strong timing patterns, with a 2 of 2 measurable 90-day outcomes tracking as well-timed, including returns of +3484.7% on his 2024-06-21 buy and +2287.8% on his 2024-03-04 buy. However, the company remains unprofitable (net income of $-42.8M in the latest quarter) despite revenue of $939.3M and annual growth of +4.3%. This buy by the CEO comes against the backdrop of underlying operating losses and a stock trading well below its recent highs, signaling continued or recent leadership commitment to the equity despite profitability headwinds.

September 2024
high
Buy
15,000 shares
$50,961
Significance 8/10

CEO Peacock bought 15,000 shares of ADV at $3.40 on 2024-09-09 (post-transaction holdings: 2.34M shares); stock now $90.50, up 18.3% in 90 days.

CEO David A Peacock purchased 15,000 shares at $3.40, adding to a substantial position of 2.34M shares post-transaction. His prior trades at ADV show a pattern of 4 measurable buys with 100% achieving positive 90-day returns, including gains of +3818.3%, +2919.4%, +2684.1%, and +2440.8% respectively. The current stock price of $90.50 reflects an 18.3% gain over 90 days from the transaction date, continuing this track record. The company reports unprofitable fundamentals (net income of $-100.8M on revenue of $873.4M), yet the CEO's consistent pattern of well-timed accumulation at this ticker, combined with his cross-ticker buy history showing 100% 90-day win rate with avg 90d return +2704.8%, suggests material conviction on valuation recovery or operational trajectory not yet reflected in reported losses.

June 2024
high
Buy
40,000 shares
$111,584
Significance 7/10

CEO David Peacock buys 40,000 ADV shares at $2.79; stock now $71.75, down -38.7% from 52-week high. His prior 5 ADV buys all showed 90-day gains averaging 2,815.2%.

David Peacock, CEO of Advantage Solutions Inc., purchased 40,000 shares at $2.79 on 2024-06-21, adding to holdings of 2.32M shares. The stock has declined significantly since transaction, trading -38.7% from its 52-week high and down -17.0% over the past 30 days. However, Peacock's prior trade history at ADV is highly distinctive: his 5 prior purchases at this ticker all generated 90-day gains, with returns ranging from 1829.2% to 4695.7%. His cross-ticker track record shows 5 prior buys with an average 90-day return of +2704.8% and a 100% win rate, though with only 1 prior sell showing -32.5%. The company's fundamentals present a mixed picture: while revenue stands at $879.0M with 4.3% annual growth, the company was unprofitable over its most recent full fiscal year with net income of $-5.3M. The current price decline suggests market skepticism that contrasts sharply with the historical success of Peacock's prior purchase timing at this security.

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