Hartnett Jennifer Catherine

ELF insider sells ~20.8k shares for $1.33M as stock trades well below yearly highs

This Form 4 shows a notable two-step transaction: an insider acquired roughly 37,000 shares followed by a sale of over 20,800 shares for approximately $1.33 million. The sale represents a meaningful portion of holdings being liquidated. What makes this significant is the timing and stock positioning—the company trades substantially below its yearly high, suggesting the insider is selling into a pullback rather than at peak valuation. Fundamentals appear solid, with the company profitable and showing strong revenue momentum, though the stock commands a premium valuation multiple. The pattern of buying followed shortly by partial liquidation warrants scrutiny: is this routine portfolio rebalancing, tax-driven trading, or a sign of insider caution ahead of headwinds? The next earnings announcement and any additional insider activity will clarify intent.

CCO Hartnett sells 9,506 shares at $114.47–$118.32 for $1.1M; holds 53.9K shares; stock +74.3% in 30 days

Jennifer Catherine Hartnett, Chief Commercial Officer of e.l.f. Beauty, executed 6 separate sales totaling 9,506 shares for $1,107,622.56 on 2025-06-05, reducing her position by 15.0% to 53.9K shares. The sales occurred across a narrow price band ($114.47–$118.32, blended average $116.52), consistent with an executed plan rather than opportunistic trading. The stock has surged +74.3% over the prior 30 days and now trades -46.6% from its 52-week high of $218.00, suggesting the company experienced substantial recent volatility. Across her same-ticker history at ELF, Hartnett's 2 prior measurable sells were well-timed at the 90-day horizon (both -25.7% and -26.0% returns post-sale), and her cross-ticker track record shows 100.00% timing success on sells; however, the blended sale price of $116.52 remains just 0.01% below the current price of $116.51, providing limited retrospective context on the transaction's market positioning within the recent rally.

CCO Jennifer Hartnett sold 9,921 shares of ELF at $115.56 (June 4); stock up +71.1% in 30 days, -46.9% from 52-week high.

Hartnett, the Chief Commercial Officer, sold 9,921 shares at $115.56 on 2025-06-04, reducing her holdings by 13.5% to 63,409 shares remaining. The stock has rallied sharply—up 71.1% over the prior 30 days and up 63.8% over 90 days—yet remains 46.9% below its 52-week high of $218.00, suggesting recovery from a depressed level rather than peak euphoria. Her cross-ticker track record shows strong recent 30-day performance (+15.2% average) but a 90-day well-timed rate of 100%, indicating her prior sales have historically coincided with subsequent declines. However, this particular sale occurred at a price well below the 52-week peak and amid a strong uptrend, making its timing signal ambiguous relative to her typical pattern. With a P/E of 78.78 and annual revenue growth of 28.3%, the company shows growth momentum, though the elevated valuation warrants attention to whether near-term momentum can sustain.

Hartnett (CCO) sells 18,383 ELF shares at $109.99; holds 54,163 after (-25.3%). 4 of 4 prior sells well-timed.

Hartnett reduced her ELF position by 18,383 shares (25.3% of prior holdings) at $109.99, leaving 54,163 shares post-transaction. This sale occurred at a price 48.4% below the 52-week high of $218.00, though the stock is up 81.8% over the past 30 days and 60.1% over the past 90 days. Her prior four sales at ELF all showed negative 90-day returns (ranging from -25.0% to -26.0%), demonstrating a 100% well-timed rate at this ticker, with the stock declining after each sale. Across her broader cross-ticker track record, 6 prior sells averaged -25.2% 90-day returns at a 100.00% well-timed rate, establishing a consistent pattern of selling ahead of downturns. The current P/E of 76.52 against $355.3M quarterly revenue and recent +28.3% annual growth suggests the stock is trading at a premium multiple; her sale alongside the sharp 90-day rally may reflect management's assessment relative to valuation.

CCO Jennifer Hartnett sold 23.4K ELF shares at $53.36 on 2025-04-21; stock has fallen -52.6% in 90 days, continuing a 100% pattern of well-timed exits.

Jennifer Catherine Hartnett, Chief Commercial Officer, sold 23,376 shares at $53.36, reducing holdings by 24.4% to 72.5K shares. Her prior 5 trades at ELF all generated negative 90-day returns (ranging from -25.0% to -26.0%), representing a 100% well-timed rate at this ticker—she has consistently sold before declines. Post-transaction, the stock has declined 52.6% over 90 days and sits at $55.33, down 74.6% from its 52-week high of $218.00. Her cross-ticker track record shows a 90-day well-timed rate of 100.00% across 5 prior sells. The magnitude of this decline and the consistency of her prior execution pattern at this specific ticker warrant investor attention to what drove this substantial liquidation.