ELF e.l.f. Beauty, Inc. Insider Trading

CCO Jennifer Hartnett sells 25,357 ELF shares at $80.00 for $2,028,560 under pre-arranged 10b5-1 plan; retains 28,699 shares

Jennifer Catherine Hartnett, Chief Commercial Officer of e.l.f. Beauty, executed a sale of 25,357 shares at $80.00 on 2026-07-01 under a 10b5-1 trading plan adopted on 2025-06-12, reducing her holdings by 46.9%. The stock has since declined to $76.42, currently 49.4% below its 52-week high of $150.99, though it has risen 47.0% over the past 30 days and 25.0% over 90 days. The company reports strong fundamentals with revenue of $489,505,000 and annual growth of 24.6%, but carries a high P/E multiple of 246.52. As this transaction was scheduled through a pre-arranged plan rather than discretionary, it reflects a predetermined trading schedule rather than an opportunistic or discretionary decision point. Her prior trades at ELF show variable outcomes: four 2025 sales posted 30-day returns between 11.4% and 14.4%, while an April 2026 sale posted -9.9% over 30 days, suggesting mixed execution patterns at this ticker.

CEO Tarang Amin sells 50,164 shares at blended avg $78.24 for $3.9M under scheduled 10b5-1 plan; retains 110,496 non-derivative shares plus options.

CEO Tarang Amin executed 7 separate sales totaling 50,164 shares for $3,924,852.46 on 2026-07-01 under a pre-arranged 10b5-1 trading plan adopted on 2025-06-13, reducing non-derivative holdings by 31.2% from 160,660 shares to 110,496 shares. The stock currently trades at $76.42, down 49.4% from its 52-week high of $150.99 but up 47.0% over the prior 30 days and up 25.0% over the prior 90 days. At this ticker, Amin's prior sales have shown mixed results: two April 2026 sales posted 90-day returns of +18.5% and +17.6%, while two October 2025 sales showed 90-day returns of -42.4% and -42.0%, indicating neither consistent timing nor conviction signal. Because this sale is part of a scheduled 10b5-1 plan rather than a discretionary trade, it reflects a pre-determined commitment established a year prior rather than a current market assessment, and the insider retains substantial economic interest through 91,836 shares via derivative holdings.

ELF CEO Amin Tarang sells 52,880 shares for $3.3M under scheduled 10b5-1 plan

Amin Tarang executed 2 separate sales totaling 52,880 shares for $3,312,184.70 on April 1, 2026, at blended average price of $62.64, reducing his holdings from 151,296 shares to 98,416 shares (a -35.0% reduction in pre-transaction holdings). This transaction was conducted under a pre-arranged 10b5-1 trading plan adopted on 2025-06-13, meaning the sales were scheduled and non-discretionary rather than responsive to current market conditions. Post-transaction, Tarang retains 98,416 shares, maintaining a substantial equity stake in e.l.f. Beauty. The scheduled nature of the transaction limits inference about executive conviction or timing strategy.

Director Farrell Matthew bought 5,000 ELF shares at $92.96; stock now $90.07, down 38.6% from 52-week high of $146.67.

Farrell Matthew, a director of e.l.f. Beauty, purchased 5,000 shares at $92.96 on 2026-02-20, increasing his stake from 5,820 shares to 10,820 shares. The buy occurred when the stock was trading $90.07 currently, representing -4.3% over the prior 30 days and +24.9% over 90 days, though the stock remains -38.6% below its 52-week high of $146.67. Across his open-market history on all tickers, Farrell's prior buy pattern shows an average 90-day return of -44.8% with a 0% win rate on buys, while his sell timing has been more favorable (30.77% well-timed sell rate), suggesting prior sells captured gains more successfully. The company posts strong fundamentals—$489.5M quarterly revenue with +28.3% annual growth and $39.4M net income—but trades at a 51.18 P/E, a premium multiple that may reflect elevated expectations relative to recent price action.

ELF CEO Amin Tarang sells 116,315 shares for $15.4M under 10b5-1 plan; reduces stake 58.7%

Amin Tarang executed 4 separate sales totaling 116,315 shares for $15,381,872.32 at a blended average price of $132.24 on 2025-10-01. The sales reduced his post-transaction holdings to 81,818 shares from 198,133 shares pre-transaction, a 58.7% reduction in his shareholding. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-06-13, meaning it is scheduled and not a discretionary decision by the CEO at this moment. The substantial scale of the divestiture—more than half of his prior position—reflects the structure of a systematic liquidation plan established three months earlier rather than a response to current market conditions.

Insider KORY MARCHISOTTO sold 10,812 shares of ELF at $150.00 for $1,621,800.00

MARCHISOTTO sold 10,812 shares at $150.00 on 2025-09-17, reducing his stake by 10,812 shares to 133,976 shares post-transaction. The sale price of $150.00 is above the current price of $139.96 and represents the stock near its 52-week range (current price is -4.6% from the $146.67 52-week high), with the stock up 16.2% over 30 days and 16.8% over 90 days. In his prior trades at ELF specifically (SAME-TICKER HISTORY), MARCHISOTTO's timing has been mixed: his 2025-04-21 sale returned +48.2% at 30 days and +120.4% at 90 days (well-timed), while his two 2024-06-06 sales returned +7.8% and +8.3% at 30 days but declined -26.1% and -25.7% at 90 days (poorly timed on the 90-day horizon). His cross-ticker track record shows 20 prior sells with an average 90-day return of +2.5% and a 90-day well-timed rate of 31.58%, indicating his sells have historically been poorly timed across all holdings. The current sale occurred just five days after another ELF sale on 2025-09-12, suggesting continued liquidation activity at elevated valuations (P/E: 81.37).

Milsten Scott sold 15,000 shares of ELF at $150.23 on 2025-09-17 (total value $2,253,427.50); stock now at $146.67.

Milsten Scott sold 15,000 shares representing 13.3% of his pre-transaction holdings in e.l.f. Beauty on 2025-09-17 at $150.23, executing near the company's 52-week high of $146.67. The stock has delivered strong recent momentum (+22.4% over the past 30 days and 90 days), and the company demonstrates robust fundamentals with annual revenue growth of +28.3%, net income of $33,311,000, and a revenue base of $353,739,000 in the latest quarter. However, the 85.27 P/E multiple reflects elevated valuation expectations. Scott has conducted five separate sales at ELF within the past week (2025-09-10 and 2025-09-12), suggesting a systematic reduction in exposure. His cross-ticker track record shows 50.00% well-timed rate on prior sells with an average 90-day return of +0.9%, though outcomes at ELF specifically remain unmeasurable as these recent trades occurred too recently to assess. This concentrated selling pattern warrants monitoring to discern whether it reflects portfolio rebalancing or changing confidence in the company's growth trajectory.

SVP Joshua Allen sells 7,913 shares of ELF at $145.00 on 2025-09-16; holds 99,369 post-sale at stock near 52-week high of $146.67

Joshua Allen, SVP Operations at e.l.f. Beauty, sold 7,913 shares for $1,147,385.00 on 2025-09-16 at $145.00 per share, reducing his holdings by 7.4% to 99,369 shares. The sale occurred when ELF was trading near its 52-week high of $146.67, with the stock up 22.4% over both 30 and 90 days. Across his prior ELF transactions (5 previous sells), 2 of 5 were well-timed at the 90-day mark, showing mixed historical precision at this ticker. The company itself demonstrates strong fundamentals with annual revenue growth of 28.3%, $353.7M in latest-quarter revenue, and $33.3M in net income, though the elevated P/E of 85.27 reflects high valuation expectations. This sale does not represent full exit and maintains a substantial long position, offering limited signal regarding strategic confidence.

Milsten Scott sold 55,581 shares at $132.54–$139.00 for $7.5M; retains 112,406 shares; stock up +10.0% in 30 days.

Milsten Scott executed 7 separate sales totaling 55,581 shares for $7,479,016.23 on 2025-09-10, reducing his stake by 33.1% to 112,406 shares. The blended average price of $134.56 is near the current price of $135.22, but notably, the stock has risen 10.0% over the prior 30 days and 8.0% over 90 days, meaning Scott sold before continued appreciation at this ticker. His prior trades at ELF show mixed timing outcomes: 2 of 4 measurable prior sells at this ticker were well-timed at the 90-day mark, while 2 were not; however, his cross-ticker track record shows an average 90-day return of +2.5% after sells with a 31.58% well-timed rate, suggesting sells have been modestly poorly timed on balance. The magnitude of this sale—a third of his ELF holdings in a single filing—stands out against a backdrop of strong fundamentals (revenue growth of 28.3% annually, $33.3M net income) and a stock near its 52-week high.

Milsten Scott sold 15,000 ELF shares at $140.28 (near 52-week high of $140.63); stock up 10.0% in 30 days post-sale.

Milsten Scott sold 15,000 shares of e.l.f. Beauty on 2025-09-12 at $140.28, executing near the 52-week high of $140.63 and reducing his position by 11.8%. The sale occurred as the stock has rallied +10.0% over the past 30 days and +8.0% over 90 days, signaling the insider exited during a period of strong upward momentum. His cross-ticker track record shows a 46.15% well-timed sell rate historically (i.e., 46% of his prior 20 sells were followed by subsequent declines), though his prior five trades at ELF were all sales executed two days earlier on 2025-09-10 with outcomes not yet measurable. The company's recent quarterly revenue of $353.7M with net income of $33.3M and annual revenue growth of +28.3% reflects solid operational momentum, yet the 78.62 P/E ratio suggests the valuation is elevated relative to current earnings. The timing of this sale near historical highs during a strong bull run warrants observation of whether Scott's pattern holds or whether the stock's momentum continues.