Director Farrell Matthew bought 5,000 ELF shares at $92.96; stock now $90.07, down 38.6% from 52-week high of $146.67.
Farrell Matthew, a director of e.l.f. Beauty, purchased 5,000 shares at $92.96 on 2026-02-20, increasing his stake from 5,820 shares to 10,820 shares. The buy occurred when the stock was trading $90.07 currently, representing -4.3% over the prior 30 days and +24.9% over 90 days, though the stock remains -38.6% below its 52-week high of $146.67. Across his open-market history on all tickers, Farrell's prior buy pattern shows an average 90-day return of -44.8% with a 0% win rate on buys, while his sell timing has been more favorable (30.77% well-timed sell rate), suggesting prior sells captured gains more successfully. The company posts strong fundamentals—$489.5M quarterly revenue with +28.3% annual growth and $39.4M net income—but trades at a 51.18 P/E, a premium multiple that may reflect elevated expectations relative to recent price action.