Milsten Scott

Insider sells ~24k shares of ELF as stock trades well below its 52-week high amid recent weakness

This insider executed a notable transaction: acquiring roughly 44% more shares than they subsequently sold, then liquidating about 17% of total holdings for approximately $1.5 million. The timing is noteworthy—the stock is trading meaningfully below its recent highs and has experienced significant pullback over the past quarter, suggesting the insider is selling into weakness rather than strength. The company itself remains fundamentally sound with profitable operations and strong recent revenue growth, though the valuation has compressed considerably. Without additional context on the insider's historical trading pattern or proximity to earnings, the mixed signals—simultaneous buying and selling—complicate the interpretation, but the net effect of raising cash during a period of stock weakness warrants investor attention and deeper investigation into management's confidence level and any pending catalysts.

Milsten Scott sold 15,000 shares of ELF at $150.23 on 2025-09-17 (total value $2,253,427.50); stock now at $146.67.

Milsten Scott sold 15,000 shares representing 13.3% of his pre-transaction holdings in e.l.f. Beauty on 2025-09-17 at $150.23, executing near the company's 52-week high of $146.67. The stock has delivered strong recent momentum (+22.4% over the past 30 days and 90 days), and the company demonstrates robust fundamentals with annual revenue growth of +28.3%, net income of $33,311,000, and a revenue base of $353,739,000 in the latest quarter. However, the 85.27 P/E multiple reflects elevated valuation expectations. Scott has conducted five separate sales at ELF within the past week (2025-09-10 and 2025-09-12), suggesting a systematic reduction in exposure. His cross-ticker track record shows 50.00% well-timed rate on prior sells with an average 90-day return of +0.9%, though outcomes at ELF specifically remain unmeasurable as these recent trades occurred too recently to assess. This concentrated selling pattern warrants monitoring to discern whether it reflects portfolio rebalancing or changing confidence in the company's growth trajectory.

Milsten Scott sold 55,581 shares at $132.54–$139.00 for $7.5M; retains 112,406 shares; stock up +10.0% in 30 days.

Milsten Scott executed 7 separate sales totaling 55,581 shares for $7,479,016.23 on 2025-09-10, reducing his stake by 33.1% to 112,406 shares. The blended average price of $134.56 is near the current price of $135.22, but notably, the stock has risen 10.0% over the prior 30 days and 8.0% over 90 days, meaning Scott sold before continued appreciation at this ticker. His prior trades at ELF show mixed timing outcomes: 2 of 4 measurable prior sells at this ticker were well-timed at the 90-day mark, while 2 were not; however, his cross-ticker track record shows an average 90-day return of +2.5% after sells with a 31.58% well-timed rate, suggesting sells have been modestly poorly timed on balance. The magnitude of this sale—a third of his ELF holdings in a single filing—stands out against a backdrop of strong fundamentals (revenue growth of 28.3% annually, $33.3M net income) and a stock near its 52-week high.

Milsten Scott sold 15,000 ELF shares at $140.28 (near 52-week high of $140.63); stock up 10.0% in 30 days post-sale.

Milsten Scott sold 15,000 shares of e.l.f. Beauty on 2025-09-12 at $140.28, executing near the 52-week high of $140.63 and reducing his position by 11.8%. The sale occurred as the stock has rallied +10.0% over the past 30 days and +8.0% over 90 days, signaling the insider exited during a period of strong upward momentum. His cross-ticker track record shows a 46.15% well-timed sell rate historically (i.e., 46% of his prior 20 sells were followed by subsequent declines), though his prior five trades at ELF were all sales executed two days earlier on 2025-09-10 with outcomes not yet measurable. The company's recent quarterly revenue of $353.7M with net income of $33.3M and annual revenue growth of +28.3% reflects solid operational momentum, yet the 78.62 P/E ratio suggests the valuation is elevated relative to current earnings. The timing of this sale near historical highs during a strong bull run warrants observation of whether Scott's pattern holds or whether the stock's momentum continues.

Milsten Scott sold 11,860 shares of ELF at $115.56; cross-ticker sell-timing rate 31.58%, but same-ticker prior 4 sales were 100% well-timed at 90d.

Scott sold 11,860 shares (9.1% reduction of pre-transaction holdings of 130,696 shares) for $1,370,597.34 on 2025-06-04. His cross-ticker track record shows a 31.58% well-timed rate on 20 prior sells (avg 90d return -3.1%), suggesting mixed timing ability overall. However, his same-ticker history at ELF is notable: all 4 prior measurable sales (made on 2024-06-06) achieved negative 90-day returns ranging from -25.0% to -25.7%, establishing a 100% well-timed pattern at this specific ticker. The stock is currently -46.9% from its 52-week high of $218.00 yet +71.1% over 30 days and +63.8% over 90 days, indicating recent recovery from depressed levels. With a P/E of 78.78 and annual revenue growth of +28.3%, ELF trades at a premium multiple despite strong top-line expansion. Scott's prior same-ticker success at identifying inflection points warrants attention to whether this sale signals his view of current valuation or near-term momentum limits.

Milsten Scott sold 51,351 shares of ELF at $53.36 (2.7M); stock down -52.6% in 90 days. Prior 5 trades at ELF all well-timed.

Milsten Scott sold 51,351 shares at $53.36, reducing holdings by -31.5% from 162,880 to 111,529 shares. The stock has fallen -52.6% over 90 days and is down -74.6% from its 52-week high of $218.00. Notably, across his prior 5 trades at ELF (June 2024), all 5 sales were well-timed, with each posting negative 90-day returns ranging from -25.0% to -26.0%. This pattern of consistently well-timed exits at this specific ticker stands out: investors should assess whether recent company fundamentals (revenue growth of +76.9% and net income of $17.3M) support current valuations given the sharp recent decline and this insider's demonstrated ability to exit before downturns at ELF.