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Z ZILLOW GROUP, INC. Insider Trading

Multiple insiders have been active at ZILLOW GROUP, INC. (Z): 9 distinct insiders account for 0 buy filings and 36 sell filings as of Feb 2026.

36 filings analyzed · Latest 2026-02-23

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Buys
0
Sells
36
Insiders
9
Direction
Net selling

ZILLOW GROUP, INC. leadership

CEO
Jeremy Wacksman — CHIEF EXECUTIVE OFFICER
CFO
Jeremy Hofmann — CHIEF FINANCIAL OFFICER
COO
Jun Choo — Chief Operating Officer
General Counsel
Bradley D. Owens — General Counsel and Corporate Secretary
Chair
Richard N. Barton — Co-founder and Co-Executive Chairman

Historically, stocks have lagged the S&P 500 by a median ~4% over the 90 days after a high insider sell (n ≈ 3,996, 2024-2026). Past results don't predict the future. How we measure this ↗

February 2026
2026-02-23
high
Co -Exec. Chairman & President
39,663 shares
$1,796,191
@ $45.29
Significance 7

Co-Exec Chairman Lloyd D Frink sold 39,663 shares of Z at $45.29 (Feb 2026); stock down 52.6% from 52-week high, his timing historically perfect on cross-ticker sells.

Frink Lloyd D sold 39,663 shares at $45.29 on 2026-02-20, reducing holdings from 2,289,583 to 2,249,920 shares (a 1.7% reduction), generating $1,796,190.52 in proceeds. The sale comes as Z trades at $42.83 current price, down 52.6% from its 52-week high of $90.32 and down 37.0% over the past 30 days. Across his open-market history on all tickers, Frink has executed 20 prior sells with a 100.00% well-timed rate and average 90-day post-sell return of -14.4%, indicating a consistent pattern of selling before subsequent declines. While the company shows solid fundamentals—$676.0M quarterly revenue with 15.5% annual growth and $10.0M net income—the elevated P/E of 475.89 reflects valuation stress, and the insider's historically prescient sell timing warrants attention to whether this represents ahead-of-the-curve capital allocation or a broader signal about near-term headwinds.

2026-02-17 10b5-1 Plan
low
Chief Executive Officer
18,390 shares
$813,589
@ $44.24
Significance 5

CEO Jeremy Wacksman sold 13,661 shares of Zillow at $44.25 for $604.6K under pre-arranged 10b5-1 plan

CEO Jeremy Wacksman sold 13,661 shares on 2026-02-17 at $44.25 per share for a total value of $604,552.53, reducing his holdings from 129,983 shares to 116,322 shares. This transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2025-02-13, meaning it was scheduled rather than discretionary. The -10.5% reduction in his shareholdings occurred in accordance with a predetermined plan, which removes timing-based inference about the CEO's current sentiment regarding the company's prospects.

2026-02-11 10b5-1 Plan
low
Co -Exec. Chairman & President
27,774 shares
$1,439,954
@ $51.85
Significance 4

Frink Lloyd D sells 27,774 shares at Zillow for $1.4M under pre-arranged 10b5-1 plan

Frink Lloyd D, who was Co-Exec. Chairman & President at the time, executed 11 separate sales totaling 27,774 shares for $1,439,953.61 across three trading days (Feb 9-11, 2026) at blended average price of $51.85. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-12-11, indicating the sales were scheduled rather than discretionary. His post-transaction holdings of 2,233,189 shares represent a -1.2% reduction from pre-transaction holdings of 2,260,963 shares. The multi-day execution at varying prices ($44.79–$55.83 across individual transactions) is consistent with programmatic portfolio rebalancing under a Rule 10b5-1 plan, which removes timing discretion from the decision to sell.

November 2025
2025-11-14 10b5-1 Plan
low
Chief Executive Officer
18,401 shares
$1,296,473
@ $70.46
Significance 3

Zillow CEO Wacksman sold 10,855 shares at $69.99 under 10b5-1 plan; retains 134,712 shares post-sale.

CEO Jeremy Wacksman sold 10,855 shares of Zillow Group at $69.99 on 2025-11-14 for $759,733.85, reducing his holdings from 145,567 to 134,712 shares. This sale was executed under a pre-arranged 10b5-1 trading plan adopted on 2025-02-13, meaning it was a scheduled transaction rather than a discretionary decision. The 7.5% reduction in holdings reflects a formulaic, predetermined disposal plan rather than a signal of opportunistic market timing. The CEO maintains substantial equity ownership of 134,712 shares, indicating continued material stake in the company despite the scheduled liquidation.

2025-11-14 10b5-1 Plan
low
Chief Financial Officer
13,335 shares
$935,913
@ $70.18
Significance 3

Zillow CFO Jeremy Hofmann sold 7,865 shares at $69.53 via pre-arranged 10b5-1 plan

Jeremy Hofmann, Zillow's Chief Financial Officer, executed a scheduled sale of 7,865 shares at $69.53 on 2025-11-14 as part of a pre-arranged 10b5-1 trading plan adopted on 2024-09-04. The sale reduced his post-transaction holdings to 70,811 shares, representing a -10.0% reduction from his pre-transaction holdings of 78,676 shares. Because this transaction was executed under a pre-arranged plan rather than as a discretionary trade, it reflects scheduling mechanics established months earlier and does not convey real-time conviction signals about the company's prospects. The CFO retains substantial holdings at 70,811 shares post-sale.

September 2025
2025-09-12 10b5-1 Plan
low
Co -Exec. Chairman & President
10,000 shares
$877,709
@ $87.77
Significance 3

Co-Exec. Chairman Frink Lloyd D sold 10,000 shares at avg $87.77 over Sept 10-12, reducing stake to 2.23M shares.

Frink Lloyd D executed 10 separate sales totaling 10,000 shares for $877,709.40 across September 10–12, at prices ranging from $85.64 to $89.39. The blended average price of $87.77 is within 0.01 of the current price of $87.78, placing the transactions at parity with today's valuation. This sale represents a 0.4% reduction in his post-transaction holdings of 2.23M shares. While the timing aligns with Zillow's 90-day appreciation of 24.7% and the stock trading 2.4% from its 52-week high, his cross-ticker track record shows an average 30-day return of 7.0% on prior sales, suggesting no consistent pattern of superior market timing. The company remains unprofitable on a full-year basis despite 15.0% annual revenue growth and $655.0M in latest quarterly revenue, which warrants monitoring as a contextual factor for executive positioning.

2025-09-10
medium
Choo Jun Sell
Chief Operating Officer
25,575 shares
$2,328,890
@ $91.06
Significance 5

COO Choo Jun sells 25,575 Zillow shares at $91.06, reducing stake 18.3% to 114,129 shares amid 15% revenue growth

Choo Jun, Chief Operating Officer, sold 25,575 shares for $2,328,890.19, reducing his holdings by 18.3% from 139,704 to 114,129 shares. The sale occurred at $91.06, a price 6.2% above the current market price of $85.71 and within the 52-week range of $53.32–$89.90. Zillow's fundamentals show $655,000,000 in quarterly revenue with +15.0% annual revenue growth, though the company remains unprofitable on a full-year basis with $2,000,000 in net income. Across his cross-ticker trading history, Choo's prior 10 sells averaged -4.2% 30-day returns and +1.1% 90-day returns, with a 55.56% well-timed rate—indicating his recent sales have modestly favored downward price movement thereafter, though the sample is mixed.

2025-09-10
medium
Chief Technology Officer
22,510 shares
$2,047,753
@ $90.97
Significance 5

Zillow CTO David A. Beitel sold 22,510 shares at $90.97 for $2.0M, reducing stake by 13.5% amid company's profitability challenges.

David A. Beitel, Chief Technology Officer, sold 22,510 shares at $90.97 on 2025-09-08, reducing his holdings from 167,059 to 144,549 shares. The transaction occurred when the stock was near its 52-week high ($89.90), as Zillow trades at $85.71 currently, down 4.7% from its 52-week peak. Notably, Zillow's fundamentals remain challenged: the company generated $655,000,000 in latest-quarter revenue with $2,000,000 in net income, and was unprofitable over its most recent full fiscal year despite annual revenue growth of 15.0%. Beitel's cross-ticker track record shows his prior sells averaged +9.2% returns over 90 days, indicating his historical sales have generally preceded stock declines; this trade's proximity to the 52-week high aligns with that pattern, though without predictive force for this specific security.

2025-09-10 10b5-1 Plan
medium
Chief Financial Officer
25,000 shares
$2,249,840
@ $89.99
Significance 5

Zillow CFO Hofmann sells 25,000 shares at $89.99 ($2.2M); stock now $85.71 after 8% gain in 30 days

Hofmann sold 25,000 shares (25.0K shares) of Zillow at $89.99, just below the 52-week high of $89.90, as the stock was near its yearly peak after an 8.0% gain over 30 days. His cross-ticker track record shows 19 prior sells with a 90-day well-timed rate of 73.33%, suggesting a pattern of selling into strength, though this outcome is measured across multiple holdings, not specifically at Zillow. The company posted $655.0M in quarterly revenue with $2.0M net income, but was unprofitable on a full-year basis, creating a backdrop where the timing of near-peak sales by leadership may carry additional weight. Hofmann retains 84,146 shares post-transaction, indicating he maintains meaningful exposure to the company.

August 2025
2025-08-29 10b5-1 Plan
low
Co -Exec. Chairman & President
10,000 shares
$847,505
@ $84.75
Significance 3

Co-Exec. Chairman Frink sells 10,000 shares for $847,504.74 across 7 transactions, retaining 2.23M shares (0.4% reduction).

Frink Lloyd D, Co-Executive Chairman & President, executed 7 separate sales over three consecutive business days (August 27-29, 2025) totaling 10,000 shares for $847,504.74 at prices between $84.31 and $86.38, with a blended average of $84.75. The sale reduces his holdings by 0.4% (from 2.24M to 2.23M shares), representing a modest reduction in an otherwise substantial stake. His cross-ticker track record shows mixed execution: 20 prior sells averaged a 90-day return of +7.7%, indicating the stock typically rose after his prior sells (poorly-timed), though his 66.67% well-timed rate suggests a modest edge on subset timing. Zillow's fundamentals show recent revenue growth of +15.0% to $655.0M, but the company remains unprofitable on a full-year basis, and the stock is currently 4.2% below its 52-week high despite a +6.7% 30-day and +25.6% 90-day rally.

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